1. Search can be Your Best Friend You just Need to Know How to Talk to it IW 306 Ágnes Molnár

2. About me  Ágnes Molnár, MOSS MVP, MCSD, MCT  Senior Consultant, R&D Director L&M Solutions, Budapest, HUNGARY  http://aghy.dotneteers.net  molnar.agnes@lmsolutions.hu

3. Search can be Your Best Friend You just Need to Know How to Talk to it

4. WHY?  Information overload  Findability  Gartner: 8 hours / week / information worker  IDC: 9.5 hours / week / information worker  Searching without finding: 3.5 hours / week / information worker COMPLETELY WASTED!

5. Business Requirements What? Where? How?

6. Business Requirements DataInformationKnowledge DescriptionProperties that represent objects, events, elements, etc. Data that can be used Information put to action and/or integrated with other information. Provides a basis for decisions and planning actions. Supporting SharePoint technology - Lists hold data and metadata - Libraries hold documents (with data and information) Lists and libraries- Documents - Social networking

7. Plan the Searching

8. Physical Architecture: Server Roles  Index Server  Crawling  Indexing Content Sources Protocol handlers: HTTP, FTP, File, BDC, Lotus Notes, Custom Word Breaker Noise Word Removal iFilter s Conte nt Databa se Full Text Index Metadata and Permissions

9. Physical Architecture: Server Roles  Query Server  Accept search queries from users  Build return set  Resturn results Database Server Index Server Query Servers Web Front- End Servers 1 1 1 2 5 3b 3a 4a ? 4b

10. Physical Architecture: Scaling out  More Index Server  More than 50 (10) million documents  Too long crawling time  Second SSP needed  More Query Server  Need to include content that cannot be crawled  Query demand is rising  More Index Server

11. Content Sources When to crawl?When NOT to crawl? SharePoint sitesIf you want to EXCLUDE its content File ShareDocument search requirements Business Data- External data search requirements - Integrated solutions Website Exchange Public FolderImportant business information

12. Search Scopes  Refine the queries  Scope Rules  Web address  Property query  Content source  All content

14. Keywords and Best Bets  Keyword:  to mark specific items as more relevant  they show up more prominently in the search results  Best Bet:  relevant items that you can choose for a subject

15. Authoritative Pages  Authoritative Page:  A page that is considered a better match for any given search term

16. KEYWORDS AND BEST BETS

17. Federated Search  Advantages  Conserve resources by crawling and indexing  Can include content that cannot be crawled  Latest information from different content sources

18. Federated Search  Disadvantages  Unable to configure ranking within the result set  Unable to control which results appear in the result set  Cannot scope the results  Cannot combine the results into a single result set  The more search webparts on the same page the more time to load

19. FEDERATION

20. Federate or not? YES  remote site’s robots.txt blocks SharePoint’s crawler  you need results only with specific keywords and/or keyword patterns in the query  content changes very often, immediately crawling needed  queries under different security context  infrequently queried contents  >500 content sources NO  You don’t have enough bandwith  content changes very often, but immediately crawling NOT needed  content that is not indexed by the remote server  remote server does not return with RSS or Atom

21. Findability Best Practices  Use Scopes  Use Master Site Directory  Train your users  URLs and Managed Paths  Content Types – Describing and Tagging  My Sites and User Profiles  Blog, Wiki  Collaboration  Knowledge Sharing

22. User Interface  UI scenarios:  SharePoint  Browser integration  Custom application  Separate several search results  Easy to search – easy to use  Use RSS / e-mail alerts

23. USER EXPERIENCE

24. The Magic Word: SEO (Search Engine Optimalization)  The process of optimizing sites and pages for search engines to result in better relevance and ranking for the site.

25. SEO Best Practices – DO  Use keywords  Place your content as high up in the page as possible to get it more relevance  Use clear site hierarchy – every page has to be reachable  Check for broken links  Use a text browser (eg. LYNX) to examine your site  Test your site in different browsers

26. SEO Best Practices – DO  Use keywords  Place your content as high up in the page as possible to get it more relevance  Use proper semantic codes:  tags (title, description)  Headlines (,,...)  List items (,, )  Images:,  Use descriptive text in your hyperlinks  Use descriptive page titles  Build site map  Use valid HTML and XML

27. SEO Best Practices – DO NOT  Don’t name all pages with the same page title  Don’t load your pages with irrelevant keywords  Don’t use complex URLs  Don’t use temporary redirects  Don’t use complex pages  Avoid web spammers

28. SEO Best Practices MAKE YOUR PAGES PRIMARILY FOR USERS, NOT FOR SEARCH ENGINES!!! NOT FOR SEARCH ENGINES!!!

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