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Published byGodfrey Amos McBride Modified over 7 years ago
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Presented By: Pat Medearis Coupon Manager Fareway Stores April, 2016
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integrate with our existing POS? work with our Clearing House? incorporate all promotions? provide content control? personalize the offers? secure our data? offer a white Label? allow a test drive? generate actionable reports? charge any fees?
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Assigning New Responsibilities Gathering Required Data Hurdles Setup a Test Lab Environment Test All Redemption Scenarios Testing Establish a Timeline Silent Roll-Out to Pilot Store(s) Deployment Top-Down Employees Can Assist Consumers Training Fine-Tune Before Launch Suggestions For Future Updates Employee Feedback
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Employee Promotion * Weekly Circulars Customer Receipt * Store Displays Social Media * Web Site * Press Release Mass Media * Word-of-Mouth * e-Mail A customer must receive your message at least seven (7) times before they are likely to respond.
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Are customers receiving the message?Has paper coupon usage decreased as digital increases?Has the customer count increased?Has basket size increased?Has checkout time decreased?Have chargebacks decreased?Has reimbursement time decreased?
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Coupons Redeemed Automatically at Checkout Clipping, Printing, Loading to Loyalty Card Auto-Combines Store Promos with CPG Coupons Provides the Most Value for Fareway Customers
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