1. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-1 Real World Cases Electronic Business Systems Enterprise Business Systems Module III – Aplikasi Bisnis

2. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-2 Real World Cases Enterprise Business Systems e-Business Applications e-Commerce Aplikasi Lintas Fungsi Perusahaan (Cross-functional Enterprise Systems) Manajemen Hubungan Pelanggan (Customer Relationship Management- CRM) Perencanaan Sumber Daya Perusahaan (Enterprise Resource Planning) Manajemen Rantai Pasokan (Supply Chain Management) Real World Case 1- Salesforce.Com Click to go to Case 1

3. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-3 Real World Cases Tanggapan Pelanggan Riset Pasar Uji Pasar Desain Komponen Uji Produk Peluncuran Product Desain Proses Desain perlengkapan Mulai produksi Marketing/ Pemasaran R&D/Engineering (Riset&Pengembangan/ Bagian Teknis) Manufacturing/ Produksi Enterprise Business Systems Proses Pengembangan Produk Baru

4. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-4 Real World Cases Pemasok Pelanggan Karyawan Mitra Manajemen Rantai Pasokan Pencarian sumber – Proses Mendapatakan Enterprise Resource Planning Proses bisnis Internal Manajemen Hubungan Pelanggan Pemasaran– Penjualan - Layanan Manajemen Pengetahuan Kerjasama. Pendukung Keputusan Manajemen Hubungan Kemitraan Menjual.Distribusi Arsitektur Aplikasi Perusahaan Sistem Bisnis Perusahaan

5. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-5 Real World Cases Created Real-time Configure-to-Order System Enterprise e-Business Systems Need End-to- End Connectivity: –Across Different Processes –From Legacy Systems to its Suppliers, Customers and Partners Orders by Customers Travel Great Global Distances Systems Update Order Status Communicate with Other Systems-Real Time Enterprise Business Systems IBM Corporation: Global Cross- Functional Enterprise Systems

6. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-6 Real World Cases Perencanaan produksi Logistik terintegrasi Akuntansi Dan keuangan SDM Distribusi Penjulanan, Manajemen Pesanan Pelanggan/ Karyawan Enterprise Resource Planning ERP: Tulang Punggung Bisnis

7. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-7 Real World Cases Enterprise Resource Planning Colgate-Palmolive: The Business Value of ERP Use of Software across the Entire Spectrum of the Business Activities That Once Took Days now Take Hours On-Time and Correctness of Deliveries Improved Significantly Inventories Reduced by 1/3 and Realized Meaningful Cost SavingsGraphically…

8. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-8 Real World Cases Pemasok SDM Keuangan dan Akuntasi Perencanaan permintaan Perencanaan produksi Produksi Perencanaan Logistik Perencanaan Distribusi Entitas Pesanan Enterprise Resource Planning Pelanggan Pembelian Dan Utang Usaha MRP Persedeiaan Inbound Manajemen Pabrik Pendajdawalan Manufaktur Dan produksi Pengendalian Persediaan Dan produksi Distribution & Accounts Receivable Enterprise Resource Planning Colgate-Palmolive: The Business Value of ERP

9. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-9 Real World Cases Benefits of ERP –Quality and Efficiency –Decreased Costs –Decision Support –Enterprise Agility Failures in ERP Do Exist Enterprise Resource Planning

10. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-10 Real World Cases SAP AG’s Software Installation Problems of ERP Integrated Suite into a Retail Environment Sobey’s Grocer Had Problems with Number of Transactions Jo-Ann Stores and Petsmart Blamed Software for Poor Financial Performance Sobey’s is Replacing System Enterprise Resource Planning Sobeys Inc.: Failure in ERP Implementation

11. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-11 Real World Cases Penyebab Kegagalan Proyek ERP Para Manajer Bisnis dan Manajer IT dari perusahaan meremehkan perencanaan, pengembangan dan pelatihan yang dibutuhkan Kegagalan dalam melibatkan karyawan sebagai yg terkena dampak perubahan Mencoba melakukan banyak hal dalam waktu yang terlalu cepat Terlalu percaya pada penjual software ERP

12. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-12 Real World Cases Sistem CRM Membantu Integrasi dan Hubungan Kerjasama antara Perusahaan dan Pelanggannya CRM: The Business Focus Customer Life Cycle (siklus hidup Pelanggan CRM Functional Solutions (solusi Fungsional CRM) CRM Integrated Solution (solusi terintegrasi CRM) The Internet Acquire (dapatkan) Enhance (tingkatkan) Retain/ (pertahankan) Direct Marketing (pemasaran Langsung) Cross-sell and Up-sellProactive Service (layanan proaktif) Sales Force AutomationCustomer Support Collaborative Service (layanan Kerja Sama) Shared Customer Data (data pelanggan yang dapat dibagi ) PartnerCompanyCustomer

13. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-13 Real World Cases CRM Uses IT to Create a Cross- Functional Enterprise System CRM: The Business Focus Marketing and Fulfillment Customer Service and Support Retention and Loyalty Programs Contact and Account Management Sales Cross-Sell Up-Sell Prospect or Employee Fax e-Mail Telephone Web

14. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-14 Real World Cases Telstra Corporation: The Business Value of CRM CRM: The Business Focus Provides Fixed, Wireless, and e- Commerce Services to Customer Base in 19 Countries Offers Voice, Data, Internet, Multimedia and Communications Services Sought CRM Solution to Integrate More than 20 Core Legacy Databases Across the System Benefits Quickly Followed Reduced Training Time

15. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-15 Real World Cases CRM: The Business Focus Benefits and Challenges of CRM Identify and Target the Best Customers Customization and Personalization of Products and Services Track Customer Contacts CRM Failures 50% of Applications Fail to Meet Expectations 20% of the Time CRM Damaged Customer Relationships Lack of Understanding and Preparation is Blamed

16. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-16 Real World Cases Gevity HR and Monster.Com: Failures in CRM Implementation CRM: The Business Focus Employees Undercut the System Believing Their Jobs Threatened by CRM On-Line Customer Problem Solutions. Complex Installation Since it Touches So Many Legacy Systems Failures Lead to Loss of Customer Goodwill and Business and Negatively Affects Employees Also

17. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-17 Real World Cases SCM: The Business Network Supply Chain Management SCM – A Top Strategic Objective for Many Firms The Right Products The Right Place The Right Time In the Proper Quantity At an Acceptable Cost

18. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-18 Real World Cases SCM: The Business Network Objective of SCM Efficiently Manages this Process by: Forecasting Demand Controlling Inventory Enhancing Business Relationships Receiving Feedback and Status of Every Link of the Chain

19. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-19 Real World Cases Moen Inc., and TaylorMade Golf: Web-Enabling the Supply Chain Simultaneous Sharing of Designs Worldwide with Suppliers Design Problems Discovered Instantly Extranet Site Allows Suppliers to Check Orders Online Company has Saved $3 Million or 6% off of Raw Material and Work-in-Progress Inventory Costs SCM: The Business Network

20. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-20 Real World Cases SCM Software Helps Firms Reengineer and Integrate The Functional SCM Processes Supply Chain Life Cycle SCM Functional Processes SCM Integrated Solution SupplierManufacturerCustomerRetailer The Internet Collaborative Fulfillment Shared Market Data CommitScheduleMakeDeliver Strategic Sourcing and Procurement Forecast and Demand Planning Customer Order Fulfillment Service Distribution Network and Warehouse Operations Transportation and Shipment Management Production Logistics SCM: The Business Network

21. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-21 Real World Cases SCM: The Business Network Benefits and Challenges of SCM More Accurate Order Processing Reductions in Inventory Levels Quicker Time to Market Lower Costs Strategic Relationships with Suppliers

22. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-22 Real World Cases SCM: The Business Network Benefits and Challenges of SCM: Lack of Proper Planning Knowledge, Tools, and Guidelines Inaccurate Demand Forecasts Lack of Adequate Collaboration Software Itself Immature

23. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-23 Real World Cases Business Value Goals Rapid Demand Fulfillment Collaborative Supply Chain Planning and Execution Customer Value Goals Give customers what they want, when and how they want it, at the lowest cost Interenterprise Coordination of Manufacturing and Business Process Effective Distribution and Channel Partnerships Responsiveness and Accountability to Customers Objectives of Supply Chain Management SCM: The Business Network

24. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-24 Real World Cases Solectron Corp: Failures in SCM Software Can’t Compensate for Business Judgment Forecasts Driving Entire Flow of Work is Concocted by People, Not Real-time Bits of Data Solectron – World’s Biggest Electronics Contract Maker Supply Glut Was Brewing Unrealized Overly Optimistic Ordering Resulted in Suppliers Sending Excessive Materials Left Solectron Holding the Bag SCM: The Business Network

25. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-25 Real World Cases Enterprise Application Integration EAI Software Connects Major e-Business Applications Like CRM and ERP Front-Office CRM Applications Customer Service Field Service Product Configuration Sales Order Entry Back-Office ERP Applications Distribution Manufacturing Scheduling Finance Enterprise Application Integration EAI

26. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-26 Real World Cases Survey of 75 Related Companies Revealed 18 Different Software Packages Lack of Integration Reduces Cost and Speed Savings that Might Be Realized Use of WebMethods EAI to Coordinate Processes New System Generated Cost Savings Orders for Product Automatically Orders Parts Enterprise Application Integration Dell Computer: Enterprise Application Integration

27. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-27 Real World Cases Order Entry Method EAI Billing Call Center Finance Orders & Fulfillment Manufacturing Routing Shipping e - Mail Fax Web Mail Phone Enterprise Application Integration

28. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-28 Real World Cases Transaction Processing System Capture and Process Transactions Immediately Cable Company ACable Company B Video Server Video Server Host System Interactive Voice Response System Web Servers Fax Servers San FranciscoNew York Communication Servers Database Servers Application Servers Communication Servers Phone System The Internet Syntellect Interactive Systems Middleware

29. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-29 Real World Cases Used for Cable Pay-Per-View Events Access by Phone or the WWW Database Captures, Processes and Updates Teams with over 700 Cable Companies Syntellect’s Online Transaction Processing Transaction Processing System

30. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-30 Real World Cases Transaction Processing Cycle Capture and Processing Data, Updating Databases, and Produce Information Products Data Entry Document and Report Generation Database Maintenance Inquiry Processing Transaction Processing Batch Online/ Real-Time

31. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-31 Real World Cases Enterprise Collaboration Systems ECS Enables Working Together by Helping Us to: Communicate Coordinate Collaborate Tools for Enterprise Collaboration…

32. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-32 Real World Cases Tools for Enterprise Collaboration Electronic Communications Tools Electronic Conferencing Tools Collaborative Work Management Tools Enterprise Collaboration Systems e-Mail Instant Messaging Voice Mail Faxing Web Publishing Paging Calendaring and Scheduling Task and Project Management Workflow Systems Document Sharing Knowledge Management Data Conferencing Voice Conferencing Videoconferencing Discussion Forums Chat Systems Electronic Meeting Systems Enterprise Collaboration Systems

33. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-33 Real World Cases QuickPlace by Lotus Development Collaborative Software Screenshot Enterprise Collaboration Systems

34. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-34 Real World Cases General Electric Co: Committed to Enterprise Collaboration Enterprise Collaboration Systems Committed to Lotus Tools – QuickPlace QuickPlace-Web-based Work Spaces Sametime (Real-time Online Meetings) Tools Streamline Communication 18,000 QuickPlaces for 250,000 Users

35. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-35 Real World Cases Functional Business Systems Variety of Types of Information Systems that Support Business Functions Identification of Business Value Created Analysis of Challenges to Implementation Real World Case 2- GE Power and Corporate Express Click to go to Case 2

36. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-36 Real World Cases Functional Business Systems Examples of Functional Business Information Systems Marketing Production Operations Human Resource Management Accounting Finance Customer relationship management Interactive marketing Sales force automation Cash management Credit management Investment management Capital budgeting Financial forecasting Order processing Inventory control Accounts receivable Accounts payable Payroll General ledger Compensation analysis Employee skills inventory Personnel requirements forecasting Manufacturing resource planning Manufacturing execution systems Process control Functional Business Systems

37. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-37 Real World Cases Marketing Systems Marketing Information Systems Market Information Systems Interactive Marketing Sales Force Automation Customer Relationship Management Sales Management Market Research and Forecasting Advertising and Promotion Product Management

38. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-38 Real World Cases Marketing Systems Five Major Components of Target Marketing Online Behavior Demographic/ Psychographic Context Content Community

39. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-39 Real World Cases Marketing Systems Sales Force Automation Use of Computers and the Internet Improves the Delivery of Information Support for Sales People Provides a Strategic Advantage in Sales and Marketing Responsiveness

40. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-40 Real World Cases Marketing Systems Baker Tanks: Web-Based Sales Force Automation Leader in Rentals of Industrial Containment Foremost in Transfer Equipment Serves Customers in Construction to Aerospace Ineffective Access to Huge Data Used Salesforce.com Web-based System - PDAs Connected for Data Much Better Communication Salespeople More Productive

41. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-41 Real World Cases Marketing Systems Web-Based Salesforce.com Automation Package

42. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-42 Real World Cases Manufacturing Systems Computer-Integrated Manufacturing (CIM)  Simplify  Automate  Integrate Flexible Manufacturing Systems Agile Manufacturing Total Quality Management Computer-Aided Engineering (CAE) Computer-Aided Manufacturing (CAM)

43. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-43 Real World Cases Computer-Integrated Manufacturing Enterprise Resource Planning Manufacturing Resources Planning Systems Manufacturing Execution Systems Engineering Systems Production Forecasting Production Scheduling Material Requirements Planning Capacity Planning Production Cost Control Quality Control Shop Floor Scheduling Shop Floor Control Machine Control Robotics Control Process Control Computer-Aided Engineering Product Simulation and Prototyping Computer-Aided Design Computer-Aided Process Planning Manufacturing Systems

44. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-44 Real World Cases Manufacturing Systems The Timken Co. Web-Based Manufacturing Systems Established "Electronic Visibility" Used Global Supply Chain Immediate Parts Location Speed of Internet Combined With Global Logistics Management

45. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-45 Real World Cases Human Resources Systems Human Resource Information Systems Recruitment, Selection, and Hiring Job Placement Performance Appraisals Employee Benefits Analysis Training and Development Health, Safety, and Security HRM and the Internet HRM and Intranets

46. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-46 Real World CasesSupports… Staffing Training and Development Compensation Administration Strategic Systems Tactical Systems Operational Systems Human resource planning Labor force tracking Labor cost analysis and budgeting Turnover analysis Recruiting Workforce planning/ scheduling Succession planning Performance appraisal planning Training effectiveness Career matching Skill assessment Performance evaluations Contract costing Salary forecasting Compensation effectiveness and equity analysis Benefit preference analysis Payroll control Benefits administration Human Resources Systems

47. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-47 Real World Cases An Example of an Employee Hiring Review System Human Resources Systems

48. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-48 Real World Cases Human Resources Systems Charles Schwab & Co.: Web- Based Human Resource Systems 23,000 Employees Access Detailed HR Data Intranet Benefits Employees Searches Savings of Hundreds of Thousands Yearly Employees Use Online eForms

49. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-49 Real World Cases Accounting Systems Record and Report Business Transactions Trace Flows of Funds Through a Business Produce Financial Statements Forecasts of Future Conditions Projected Financial Statements Financial Budgets

50. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-50 Real World Cases Accounting Systems Accounting Information Systems for Transaction Processing and Financial Reporting Sales Transaction Processing System Purchases Transaction Processing System Payroll Transaction Processing System General Ledger Processing and Reporting System Billing Accounts Receivable Financial Reporting Accounts Payable Sales Analysis Purchases Time- keeping Cash Receipts and Disbursements Transaction Processing System Sales Order Processing Cash Disburse- ments Cash Receipts General Ledger Inventory Processing Payroll

51. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-51 Real World Cases Accounting Systems Order Processing Inventory Control Accounts Receivable Accounts Payable Payroll General Ledger Examples of Widely Used Accounting Information Systems

52. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-52 Real World Cases Accounting Systems An On-line Accounting Report

53. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-53 Real World Cases Financial Management Systems Support Business Decision Makers in: Financing a Business The Allocation and Control of Financial Resources Capital Budgeting Financial Planning Software

54. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-54 Real World Cases Important Financial Management Systems Cash Management Investment Management Capital Budgeting Financial Planning Forecast and Manage cash position Manage short- term and other securities Evaluate risk/return of capital expenditures Forecast financial performance and financing needs Information Systems in Finance Financial Management Systems

55. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-55 Real World Cases Strategic Financial Planning Financial Management Systems

56. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-56 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Return to Cases Page Return to Chapter 7 1- Why have traditional CRM software implementations been so problematic for many businesses?

57. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-57 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Discussion Points Would Include: CRM Software Too Expensive CRM Too Complicated CRM Implementation Too Long

58. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-58 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems 2- What are the benefits and drawbacks of the Salesforce Web-based CRM services approach?

59. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-59 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Benefits Would Include: Deal with Few Consultants No Hardware or IT Labor Costs Access Software Over Web Payment Based On User Numbers New Version Upgraded for All

60. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-60 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Disadvantages Would Include: Businesses Resist “Rent-an- App” Idea Security Concerns Lack of Control Concerns Problems with Customizing Difficulty of Software Integration

61. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-61 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems 3- Which approach do you prefer? Why? Visit the websites of Salesforce.com and Siebel Systems for more information and customer examples of their CRM systems.

62. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-62 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Discussion Points Would Include: Buy vs. Rent Options Security and Control Concerns Customizing Web-based CRM Integration Return to Cases Page Return to Chapter 7

63. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-63 Real World Cases Salesforce.Com and Others: Challenges of Customer Relationship Management Systems Discussion Points Would Include: Buy vs. Rent Options Security and Control Concerns Customizing Web-based CRM Integration Full-fledged vs. “stripped-down” CRM system Return to Cases Page Return to Chapter 7

64. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-64 Real World Cases GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration 1- Why has EAI recently “become a critical part of the IT strategy at many organizations,” and a high-ranking project of top IT executives? Use GE Power and Corporate Express as examples. Return to Cases Page Return to Chapter 7

65. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-65 Real World Cases Discussion Points Include the Need to: To Meld Disparate Systems To Integrate Front/Back Office To Deliver Data to All For GE to Connect the Independent Operations To Reduce Costs Internally/Externally GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration

66. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-66 Real World Cases GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration 2- What is the major difference in the business value of the EAI projects at GE Power and Corporate Express?

67. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-67 Real World Cases Major Differences Include: Business Value at GE To: –Connect Business Units –Send Data in Real Time –Improve Data Quality/Accuracy Corporate Express’ Business Value –Not directed To Connecting Business Units –Focused on Better Customer Service –Reducing Costs/Stay Very Competitive GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration

68. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-68 Real World Cases GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration 3- What are some of the challenges in developing and implementing EAI systems? How can companies meet these challenges? Return to Cases Page Return to Chapter 7

69. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-69 Real World Cases Challenges Would Include: Need Specific IT Skills Need Coordination in All Departments EAI Costs ($200,000 to $400,000) GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration Return to Cases Page Return to Chapter 7

70. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-70 Real World Cases Challenges Could Be Met By: In-house IT Training Planning/Monitoring EAI project GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration Return to Cases Page Return to Chapter 7

71. END BACKNEXT Enterprise Business Systems Enterprise Resource Planning Supply Chain Management Transaction Processing Systems Section II Functional Business Systems IT in Business Marketing Systems Human Resource Systems Accounting Systems Financial Mgmt. KEY TERMS Copyright 2005, McGraw-Hill/Irwin, Inc.7-71 Real World Cases Challenges Could Be Met By: In-house IT Training Planning/Monitoring EAI project Shift Costs to Functional Users GE Power Systems and Corporate Express: The Business Case for Enterprise Application Integration Return to Cases Page Return to Chapter 7