1. “A 21st century pen pal system.” Deena Abubaker 17 years old Senior, Monroe High School

2. Problem  Foreign language is often required in high school  Only about 7% of people become fluent in a foreign language they learn in school  Most people believe that the best way to learn a language is to travel to other countries… but 70% of these people do not have the time or money to travel

3. Solution/Benefits  NetPal brings the travel abroad experience to the mobile phone.  provides a chat platform for people to practice new languages  chat with native speakers  affordable and easy to use

4.  Mission Statement: NetPal’s goal is to unite people in a global network to practice and enhance foreign language skills by modernizing the pen pal system to appeal to a new generation.  Social Impact: NetPal also allows people to write to their pen pals electronically, which saves a lot of paper. Mission & Social Impact

5. Customers search for the NetPal app in the Apple or Android app store Members choose to download the NetPal app Customers pay a one-time fee of $2.99 to add NetPal to their smartphone Members gain access to all the features of NetPal Description of Service

6. Economics of One Unit Selling Price$2.99 Cost of materials $0.00 Cost of labor $0.00 App Store Commission $0.45 Total COSS$0.45 Contribution Margin $ 2.54 Definition of One Unit 1 download of the NetPal app from the Android or Apple app store. Monthly Break Even Units $1,333.00 =524.80≈ 525 units $2.54 Description of Expenses Variable Material Expenses Total: $0.00* N/A$0 *15% commission per download Fixed ExpensesTotal: $1,333.00 Insurance$50.00 Salaries$1,000.00 Interest$100.00 Depreciation$33.00 Utilities$150.00 Business Model

7. Description of Target Consumer DemographicsGeographics High school studentsNew York City Attend school that requires foreign language PsychographicsBuying Patterns Plans on attending college Outgoing personality Interested in the language they are learning Does not have additional money for travel Total population of targeted geographic area Population of target market 329,007 Market size (based on survey) Target Market Size Market Statistics Industry Name: Mobile-App Software Publisher Annual Industry Sales: $ 25 billion 35,000 32,200 Market Analysis

8.  1. Personal sales: Word of mouth through foreign language teachers  2. Social Media: Facebook, Twitter, and Tumblr  3. Mobile Advertisements: Mobile advertisements to drive traffic to app stores  4. Google Play Store: tutorial videos/images with features and benefits Marketing & Sales

9. NetPalePenPalPenPalWorld Factor 1: Price One time download fee Free Freemium (offers paid VIP packages) Factor 2: Security Secure login for members Requires profile picture and personal information Gives members own inbox to avoid spam Factor 3: Language Practice Strengthens language skills Meeting new people in English only Cannot filter by language Our Competitive Advantages 1. Help users practice a foreign language while meeting new people. 2. Creates a network that is safe for students to use. 3. Allows people to filter pals based on the language they wish to practice. Competition

10.  I took an entrepreneurship course at my high school.  I speak three languages fluently.  I plan on taking coding and computer science classes in college. Qualifications

11. Total Units 7,500 Gross Revenue $22,425 Net Profit $2,595.90 Sales Projections

12. ItemWhy NeededCost App Development Fee to outsource app development $10,250 Laptop Computer to maintain app$350 LLC FilingFile for business structure$250 Total Startup Expenditures$10,850 Emergency Fund$5,425 Reserve for Fixed Expenses$3,339 Total Startup Investment$19,614 ROI: Return on Investment $2,595.90 = 13.2% ≈ $0.13 $19,614 ROS: Return on Sales $2,595.90 = 11.6% ≈ $0.12 $22,425 Start-Up Funds

13.  Plans for Growth:  Target more classes locally  Eventually include college students and adults  Expand to different schools in different countries  Plans for Philanthropy:  NetPal will award free app downloads for schools in under-resourced communities Future Plans

14. “A 21st century pen pal system.”