1. Prashant Ketkar Sr. Director Microsoft Corporation SESSION CODE: COS209

3. Hyper competition Changing customer preferences Exponential increase in innovation, data, & compute Globalization Declining natural resources, increasing cost of inputs

4. Application Programming Scale Out Automated Service Management High Availability Multi-Tenancy Hours or DaysWeeks, months Opex, turn off at will3 yr depreciated assets 15% ~100% with dynamic scaling Build new DC or colo WW footprint (6 DCs plus CDN) SelfAutomated

5. BING SEARCHES – JAPAN VS. UK Source: Microsoft, Alexa HOLIDAY SEASONALITY target.com walmart.com toysrus.comble.com

8. Content (Blob Storage) Content Processor (Queue) Content Processor (Worker Role) Content Ingestion Services 1 2 3 Journalist Portal (Web Role) 4

13. 1 2 3 4 Applications that will provide value moving now, Applications with other encumbrances or no financial benefit in moving, Applications in which a subset of the functionality such as web tier makes sense to move Projects that did not meet the financial hurdle rate to execute which could be opened up moving to the cloud

15. List of applications Segment Applications by business tier, application taxonomy Use assessment tool to apply 7 considerations Combine with managerial judgment Target apps with lower SLAs, low migration costs and hybrid scenarios Prioritize remaining apps using tool Get Quick Wins

16. Sample Questions to Ask 1.Is this application underutilized or does it have “spiky” demand? 2.Does the application store PII/PHI or other sensitive data? 3.Is the application availability SLA lower than 4 nines? 4.What is the latency requirement for data access from the application? 5.Are we losing customer demand due to capacity expansion lead time? 6.Can I move part of this application and leave the remainder on premise? 7.Is the data subject to governmental restrictions on where it can be stored?

18. Mar 09 May 09 Oct 09 Dec 09 Feb 10 May/June 10 Oct 08 April 09 Sept 09 Nov 09 Jan 10 April 10

20. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

22. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year