1. Sean R. Cunningham President Logic20/20, Inc. SESSION CODE: COS309 Why Uptime Is No Longer Enough: How cloud computing can drive business agility while reducing costs

3. Image from Microsoft Clip Art

5. Over the years, in striving for optimum uptime, some enterprise organizations have compromised their flexibility. Cloud computing offers innovative ways to optimize for agility and efficiency—as well as appropriate uptime. PCServerData CenterData Center w/Hyper VCloud Serves Serves one: Optimized for one Serves many Serves many: Optimized for hardware efficiency Serves many: Optimized for IT data efficiency Optimized for Business capabilities with uptime, agility and efficiency Approx. SLAN/A99%99.99%99.999%varies Optimizes For:One Agile Efficient Uptime Agile Efficient Uptime Agile Efficient Uptime Agile Efficient Uptime Hyper V © 2010 Logic20/20

6. Image from Microsoft Clip Art © 2010 Logic20/20

9. Speed of business is increasing because access to information is increasing © 2010 Logic20/20 Business Needs Functionality Improvements Adjust capacity Scale up or scale down Provision Decommission

10. © 2010 Logic20/20 Budget Cycle/Project Approval Identification of Server Needs Validation (in datacenter environment) Deployment Hardware Purchase Integration (backup integration/ networking) Provisioned in a fraction of the time Time

11. © 2010 Logic20/20 Time/Resources Spent Data Center Run a Business - P&L LOB Functionality Business Tools Advanced Infrastructure Data Center/ Infrastructure Hardware Servers Deployment/Mgt Desktop Installation/Mgt Networks Connectivity/Cabling

12. Image from Microsoft Clip Art

13. Existing Business © 2010 Logic20/20 Unable to provision for extra servers for new business Active Servers New Business On-Premises Environment: Limited resources for new business Cloud Environment: Apps moved to the cloud allows existing resources to be reallocated Business Need? Segmentation of Applications

16. © 2010 Logic20/20 Candidate for Cloud Stay On Premises

17. © 2010 Logic20/20

19. On Premises Customer/ Vendor Business Partner © 2010 Logic20/20

20. Cloud flexes with demand, freeing resources. No additional HW needed.

21. © 2010 Logic20/20

22. Image from Microsoft Clip Art

25. SQL Server Stored procedures Custom Code Upload and Bulk print Thick Client Manual Upload thru Upload utility Data TierPresentation TierAccess Channel Processing Tier Application Server TCP, Default SQL Port Dev Kit ChartsReports Business Logic Model Controller Database Server – Live & Cold Standby Web Server Live & Cold Standby Browser Internet Browser WAN Browser LAN ISA Proxy Server https Request Processor Views © 2010 Logic20/20 Storage PII Masked PII Masked

26. Custom Code Manual Upload thru Upload utility Data TierAccess Channel Processing Tier Application Server TCP, Default SQL Port ChartsReports Database Server – Live & Cold Standby Web Server Live & Cold Standby Browser Internet Browser WAN Browser LAN ISA Proxy Server https © 2010 Logic20/20 Storage On Premises Service Bus SQL Server PII Presentation Tier Upload and Bulk print Thick Client Dev Kit Masked SQL Server Custom Code Stored procedures Application Server Business Logic Model Controller Request Processor Views Cloud

28.  Over $21 Billion Annual Revenue  7 74,000 Employees (over half are mobile)  5 523 Facilities  2 2 Billion Physical Cases  5 55,000 Vehicles © 2009 Copyright Coca Cola Enterprises – Enabling Technologies – All Rights Reserved

29. The Coca-Cola Company’s total global volume Largest nonalcoholic bottler in the world About Us Strong Brand Portfolio 16% © 2009 Copyright Coca Cola Enterprises – Enabling Technologies – All Rights Reserved

30. In Microsoft BPOS since 2008 - Portal - Outlook - OCS Azure - Internet Ordering - Opportunity with other applications are being explored - Data in the cloud

32. Web Application Service Communications Cisco XML Gateway SoftwareAG Enterprise Services SOA SAP BASIS

39. Consider Shadow Apps to gain exposure and experience with the cloud Start today! © 2010 Logic20/20

43. www.microsoft.com/teched www.microsoft.com/learning http://microsoft.com/technet http://microsoft.com/msdn

45. Sign up for Tech·Ed 2011 and save $500 starting June 8 – June 31 st http://northamerica.msteched.com/registration You can also register at the North America 2011 kiosk located at registration Join us in Atlanta next year