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Published byLester Potter Modified over 7 years ago
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The James Hardie Advantage HZ5
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A Little History We invented the current version – 1970’s Made from natural resources Brought to US in late 80’s Over $200MM invested in R & D Launched in Northern climates in late 90’s Product performance is an number one priority We focus on Product Leadership
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30 Years Later North America’s No. 1 Brand of Siding Proven technology – 30 years of superior performance Protecting over 4 million homes Full line for siding products Delivering on our Brand Promise #1 Return on Investment According to Remodeler’s Magazine
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Fiber Cement Technology
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Proprietary Substrate Formulation Cement Sand Water Cellulose Fiber Plus proprietary additives that increase durability and lead to superior performance in all climates
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James Hardie Product Evolution
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We recognized the need and necessity for climate specific fiber cement 7th Gen - Engineered for Climate ® "Products and systems need to be tailored by climate." Dr. Joe Lstiburek Building Science Corporation
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Product Testing & Evaluation Environmental Chambers Extreme Climate Chambers – Complete Wall Assemblies Field Exposure Huts
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Low Maintenance Dimensional Stability Superior Paint Adhesion – advanced primer Full line of products – same maintenance cycle ColorPlus Technology – baked on finish
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Unrivaled Durability Resists Pests Resists Rot Resists Hail Resists Flame Spread Engineered for your climate
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