1. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Item 3. Guidance of Work Area 1 Markets and Statistics The market side, by Ed Pepke Forest Products Marketing Specialist UNECE/FAO Timber Branch Document TIM/EFC/WP.2/2005/3

2. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Content of “market side” of WA1 Programme of work through 2008 Team of Specialists on Forest Products Markets and Marketing Monitoring markets for certified forest products and certification Forest Products Annual Market Review Timber Committee Market Discussions Country-specific info on the Timber Committee/ European Forestry Commission website Resources

3. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Other speakers for Work Area 1 Mr. Michael Buckley, Deputy Leader, Team of Specialists on Forest Products Markets and Marketing (sponsored by AF&PA and AHEC) Mr. Alex McCusker, Statistician, UNECE/FAO Timber Branch Mr. Adrian Whiteman, Forestry Officer, FAO Mr. J.P. Schmitt, Consultant, Lignacon DRS AG

4. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Overarching guidance Note developments Respond to specific and general questions

5. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie I. Programme of work through 2008 2004 Strategic Review of the Integrated Programme of Work of the UNECE Timber Committee (TC) and the FAO European Forestry Commission (EFC) Items under Work Area 1. Markets and statistics –1.1. Statistics on production, trade, consumption, prices –1.2. Analysis of markets for forest products, notably topical and policy relevant aspects –1.3. Capacity building for forest products marketing in countries of CIS and south east Europe –1.4. Monitoring and analysis of markets for certified wood products –1.5. Statistics on forest fires

6. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie 1.1 Statistics on production, trade and prices Description –Collect and disseminate through national correspondents –Improve quality and coverage –Collect secondary data as necessary Outputs –Timber Bulletin issues –TIMBER database, FAOSTAT database –Website info

7. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie 1.2 Market analyses Description –Analyse markets and publish annually –Analyse and publish forecasts Outputs –Timber Bulletin (now only one issue printed) –Geneva Timber and Forest Discussion Papers

8. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie 1.3 Marketing capacity building in CIS and south east Europe Description –Capacity building for forest products marketing –Information networks –Specific workshops Outputs –Workshops: Last in 2000, Next in 2005. –Seeking funds via “Forest Sector Marketing Development” proposal.) –Loaned professional since June 2004 to work on this programme

9. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie 1.4 Monitoring and analysis of markets for certified forest products Description –Monitor, analyse and disseminate info –Primary data: Informal network of officially-nominated country correspondents on certification and certified forest products Outputs –TC Market Discussions –Chapter in FPAMA –Website with info and links –Forest certification update for the UNECE region, a Geneva Timber and Forest Discussion Paper

10. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie 1.5 Forest fire statistics Description –Collect through national correspondents –Disseminate Outputs –Database (internal Timber Branch) –Former Timber Bulletin, issue 4 –Website with 2001 statistics

11. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie “1.6” Teams of specialists, info network Description –Support above activities –Statistical correspondents network –Certification and certified forest products network –Provide advice Outputs –Studies by team(s) –Meetings and activities

12. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Question for Working Party on Programme of Work Do the activities adequately address the items in the Work Area? Consider in light of current resources –Secretariat –Loaned experts –In-kind contributions –Interns

13. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II. Market-related activities of WA 1 = Forest Products Marketing Programme Analysis of market developments and trends Collection of statistics and information Dissemination of market information Annual TC Market Discussions Capacity building in marketing in central and eastern European and CIS countries Team of Specialists on Forest Products Markets and Marketing www.unece.org/trade/timber/mis/fpmp.htm

14. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.1. UNECE/FAO Team of Specialists on Forest Products Markets and Marketing

15. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Team’s mandate: To contribute to the sustainable development of forest products markets in the UNECE region. Provide a forum for discussion of forest products marketing –Contribute to the annual TC market discussions and –thereby advise the TC and EFC on market developments Advise implementation of Work Area 1, its products and publications, and undertaking studies as appropriate Provide assistance in marketing in the UNECE region, especially to central and eastern European countries, through information collection, analysis and dissemination, including workshops.

16. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Team’s terms of reference Approved by TC and EFC in October 2005 Extended through 2008 Report annually to Working Party

17. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Presentation by Mr. Michael Buckley Deputy Leader of the Team Annual report to the Working Party on “Accomplishments and Future Planned Activities.”

18. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Team’s annual report topics Reorganization into 3 subgroups –Responsible trade –Market intelligence –Emerging markets Mandate items, and their fulfilment

19. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Responsible trade subgroup Public procurement policies Interactions of supply and demand between wood for bioenergy and traditional forest products Illegal logging in relation to trade, including definitions, scope and possible solutions, to eventually be presented in a workshop Forecasting demand for forest products, including value-added products, in China and India

20. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Market intelligence subgroup Market-related outputs’ content, quality, format and timeliness. Are the outputs reaching all the clients who would benefit? A renewed survey on outputs to be completed for the WPFES in March 2005. Country market reports for the TC Market Discussions, including timeliness, content, format.

21. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Emerging markets for forest products subgroup Team’s website content to focus on global market dynamics, with a review of the site’s other content, form and functionality Sustainable forest products markets to include illegal logging Wood and forest promotion campaign effectiveness survey Marketing capacity building in CEECs and CIS Enhanced use of wood, including coordination with an EU conference

22. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Mandate item 1: Provide forum for discussion, advise TC and EFC Providing speakers to TC Market Discussions Contribute to Discussions as experts Expertise to workshops, e.g. illegal logging workshop in 2004, certification workshop planned for 2005 Authors for chapters in Forest Products Annual Market Review Authored Geneva Timber and Forest Discussion Papers –Certification update –Forest, wood and energy: Policy interactions

23. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Mandate item 2. Advise on implementation of WA 1, undertake studies Surveys of market-related outputs, 2004 and 2005 Evaluation of effectiveness of wood and forest promotion campaigns Current Issues Forum website

24. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Mandate item 3. Provide marketing assistance in central and eastern Europe Secured loan expertise for secretariat Marketing workshop for selected eastern European and CIS countries, hosted by Czech Republic, 2005 Assisting in further fundraising

25. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Survey of market-related outputs Background Objectives Methodology Summary of survey results Interpretation of results and comments Recommendations of the Team See report: “UNECE/FAO Timber Branch Market- related Outputs Survey, 2005

26. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Market-related outputs in survey 1.Forest Products Annual Market Review 2.Status of Forest Certification in the UNECE region 3.Country market profiles 4.TC Market Discussions: discussions 5.TC Market Discussions: policy issue exchange 6.TC Market Discussions: expert presentations

27. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Market-related outputs in survey 7.TC annual market forecasts 8.TC annual market statements 9.Country market statements 10.Website: TIMBER database site 11.Website: Market Discussion site 12.Website: Certification site

28. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Working Party to consider on Team of Specialists on Forest Products Markets and Marketing Market-outputs survey outcomes and recommendations Survey of effectiveness of wood and forest promotion campaigns

29. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.2 Monitoring markets for certified forest products and certification “Status of Forest Certification in the UNECE region” Chapter on the certified forest products marketplace in the “Forest Products Annual Market Review” Certification website on the TC/EFC website Workshop on governments’ role in certification

30. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Status of Forest Certification in the UNECE region, 2003 Last annual update (published 2005) Based on primary data from TC/EFC certification network Chapters –Developments of major systems –Mutual recognition, conflicts, cooperation –Marketplace –Government polices –Outlook –References

31. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Status of Forest Certification in the UNECE region, 2003 Low cost Problems perceived by administration –Duplication with Review chapter –Quality –Insignificant contribution to policy debate

32. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Workshop on governments’ role in certification Postponed until autumn 2005 Objective: neutral forum, clarify governments’ role in forest certification Focus on key issues Date not set, venue not set Lacking $70,000 budget

33. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Questions for the Working Party on Monitoring markets for certified forest products and certification Do the 2 continuing activities adequately address the work area item? Certification status Discussion Papers: –Should they be continued? –What periodicity? Comments on the proposed workshop Should certification website be maintained?

34. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.3 Forest Products Annual Market Review 2004 production 2005 production plans

35. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Forest Products Annual Market Review, 2003- 2004 (produced last year) No forecasts, as opposed to 2003 Published electronically in August, on paper in September Executive summaries at TC Market Discussions in English, French and Russian Highlighted policy developments

36. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Forest Products Annual Market Review, 2004-2005 (to be produced this year) Earlier production for earlier TC session Maintain policy focus More statistical info in electronic annex on web Same chapters Subregional comparisons

37. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Consideration of Working Party on Forest Products Annual Market Review Results of the 2004 production of the “Forest Products Annual Market Review, 2003-2004” Plans for 2005 production With earlier production, consider 15 May 2005 deadline for submission of Joint Forest Sector Questionnaire

38. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.4. TC Market Discussions 2004 results Country market statements Country market forecasts Plans for 2005 Plans for 2006

39. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Questions for the Working Party on TC Market Discussions Are the Market Discussions achieving full potential and meeting needs of current participants? How could the Discussions better meet the needs of potential participants? Is there a trade off between focusing on policy issues and attracting industry? How can we improve responses to annual country market statements? How can we improve countries’ forecasts?

40. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.5. Country-specific information on the TC/EFC website Working Party called for synergies between FAO site and TC/EFC site Currently TC/EFC site sends users to FAO site When transferred to FAO site, country-specific info on TC/EFC site is overlooked

41. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Question to the Working Party on country- specific information on the TC/EFC website How can the valuable country-specific info on the TC/EFC website be actualized? Timber Branch has not prioritized this work, and not allocated resources. Are resources available elsewhere?

42. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie II.6. Resources Loaned expert for marketing capacity building Donor proposal: “Delivering improved marketing in the forest sector in central and eastern Europe” Loaned expertise –Authors and contributors –Network of country correspondents on certification and certified forest products –Statistical correspondents –Team of Specialists on Forest Products Markets and Marketing –TC Market Discussions Interns from University of Helsinki, Forest Econ Dept. Intern through German Academic Exchange Service

43. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Questions for the Working Party on resources Where should the Forest Products Marketing Programme seek additional resources? What donors and programmes might be interested in the marketing capacity building project?

44. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Additional discussion before moving to statistics outputs

45. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Next Work Area 1 presentations Statistical outputs by Mr. Alex McCusker, Statistician, Timber Branch Mr. Adrian Whiteman, Forestry Officer, FAO Mr. J.P. Schmitt, Consultant, Lignacon DRS AG

46. Working Party on Forest Economics and Statistics 22-24 March 2005, Geneva Photo: B. Michie Ed Pepke Forest Products Marketing Specialist UNECE/FAO Timber Branch 448 Palais des Nations CH-1211 Geneva 10, Switzerland Telephone +41 22 917 2872 Fax +41 22 917 0041 Ed.Pepke@unece.org www.unece.org/trade/timber