1. Community College Initiative for Egypt The program in California is sponsored by United States Department of State, the Bureau of Educational and Cultural Affairs, and the Foundation for California Community Colleges. Introducing: Mohammed Abdelbaki Mohamed Beshir Mohamed El-Morsi Medhat Fahmy Mohamed Kasem Haitham Khodir Asmaa Madany Mohamed Mahdy Mohammed Moursy Sherin Samaan

2. International Student Program Marketing and Recruitment

3. International Student Program GCC has fostered an International Student Program since the 1960’s. Over the last 20 years, 340 to 560 international students have been enrolled each semester. Students go through a special admissions process to obtain the F-1 visa. Students must enroll in 12 or more units and complete their program within two or three years. International Students are exceptional students. Last Spring, 80 students received their Associate Degree/Certificate; 46 students began Optional Practical Training; and over 100 students transferred to a 4-year University.

4. Marketing Challenges World, National & State-Wide Events Global economic downturn, Fall 2008 to present; Japan in long-term recession and declining student population (GCC’s largest market); Asian currency fluctuations and financial uncertainty; CA state budget & recession – more students chasing fewer classes; International students disproportionately impacted – required to be enrolled full- time. Increased Global/U.S. Regional Competition Other country systems (United Kingdom, Australia/New Zealand, Canada) competing for same overseas students – for revenue and diversity outreach – a very aggressive market; Upgrading of university options and educational infrastructure; U.S. and West Coast competition: 20 out of “Top-40” nationwide community colleges enrolling visa students in CA & Washington.

5. Marketing Challenges Immigration & Visa Challenges Factor in “emerging markets” and countries needed for expansion; e.g. mainland China, Sri Lanka, Vietnam, Indonesia and visa issues; SEVIS II implementation next year will require additional reporting, monitoring; visa students will also have more flexibility in “transferring out;” Program ultimately dependent upon U.S. Embassy/Consulates overseas. Viable Markets & Countries for Recruitment Traditionally, East Asia, Southeast Asia and Sweden; Swedish students numbers are down due to West Coast competition (SMC & Santa Barbara); Japanese students enrollment went down 20% over the past year. Korea is more stable; New countries and emerging markets take time to develop and cultivate, which entails building relationships, continuity and partnerships.

6. Application & Enrollment Yield Processed New Applications Students Fall 2009 220 132 Fall 2008 200 125 Fall 2007 253 140 Fall 2006 260 144 Fall 2005 285 185 Note: This represents an average 60% yield of applications processed to new students enrolled.

7. Marketing Strategies Outreach and Recruitment Efforts International Fairs: Study USA, IIE Fairs, Agency Fairs/Events; Advertisement & Marketing in Overseas Publications & Websites; Enhanced Contacts/Relations with Overseas Agents and Education Companies; Critical, as many overseas students in Asia obtain college information this way. Continue outreach and presentations with area ESL/English Language Schools;

8. Marketing Strategies (cont.) Aggressive follow-up with student inquiries, emails and especially timely processing of new international application files (critical during the summer months); Maintain database & mailings of GCC catalog materials; Maintain web site & International Students menu page; Timely follow-up of student inquiries, emails and application files; Increase efforts in order to maintain marketing share & marketing incentives.

9. Tuition & Enrollment Fee Income Generated by International Student Program Academic YearTotal RevenueTuition & Fee/Unit 2008-2009 $2,845,000 $201 2007-2008 $2,942,000 $185 2006-2007 $2,682,000 $170 2005-2006 $2,860,000 $176 2004-2005 $2,509,000 $166

10. 2008 – 2009 Comparison of Revenue vs Program Cost

11. Thank You