1. 9. SLOVENSKA MARKETINŠKA KONFERENCA STRATEGY FOR EMERGING MARKETS

2. PROCESS CREATEASSESS SELECT... content (text, pictures, graphics, sounds, movies) for various forms of media ACQUIRE

3. STYRIA MEDIA GROUP  3 rd biggest corporate media group in Austria  strategic holding company  more than 80 subsidiaries in the newspaper-, magazin-, radio-, online-, tv- and service- (printing, IT,...) business  2.300 employees  annual turnover 2003 of about 360 million €

4. geographical strategy home markets & Slovenia, Croatia (emerging markets) demographic strategy mass-market & opinion leaders/premium market

5. EXPANSION  11/2003  12/2000 01/2004 

6. BRANDS HOME MARKET

7. BRANDS OPINION LEADERS

8. BRANDS EMERGING MARKETS to be continued...

9. MARKETING STRATEGY 1.Positioning of the product 2.Development of a positioning-based strategy 3. Implementation in the market