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1. Vad heter fjället? 2. Vilken känd tavla har fjället som motiv?

Published byMaude Cunningham Modified over 8 years ago

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Presentation on theme: "1. Vad heter fjället? 2. Vilken känd tavla har fjället som motiv?"— Presentation transcript:

1 1. Vad heter fjället? 2. Vilken känd tavla har fjället som motiv?

2 Theodore Kittelsen 1881 Soria Moria Ranten, Gråfjell

3 5500 hours of live TV programming 500 clients on five continents Event Managing TV Productions Distribution of Sport TV-rights Magazine Shows

4 CASE STUDY: HOW TO CREATE A TV CONCEPT BY CAPTURING NEEDS AND DEVELOPING RELATIONS

5 IEC CONCEPTS HOW TO BUILD A TV CONCEPT TEAM PARTNER OPPORTUNITIES

6 EXAMPLE OF IEC TV CONCEPTS Tennis ATP Stockholm Open Football Nordic Off Season Tournament Skiing Long Distance X-country World Tour

7 X-COUNTRY WT– TV CONCEPT POSITIONING SERIES STRATEGY TIME SLOT VALUE CHAIN

8 X-COUNTRY WT-POSITIONING NationalInternational Traditional / historically proven / classic Experimental / Radical / unorthodox

9 X-COUNTRY WT- SERIES 5 events Create repeatable recognition Exclusive Package Sportive reasons JAN FEB MAR APR DE C

10 X-COUNTRY WT – STRATEGY 1.Produce a quality TV product 3.Increase prize money 2.International TV distribution 4.Positive flow 5.The Tour is mature

11 X-COUNTRY WT– TIME SLOT GMT 0700 Breakfast product TV schedule

12 X-COUNTRY WT– VALUE CHAIN TV AUDIENCE TV PRODUCTION SKI EVENTS ATHLETES

13

14 Jenny Hansson Mathias Fredriksson Björn Lind Rikard Andréasson Susanne Nyström Oskar Svärd THE STARS

15 Naming right partner Exclusive Industry partner Supplier News partner Team naming rights, ex Team “Company Name” Branding on homepage Right to use teams in internal and external campaigns Logos on racing suit etc. Exclusive rights to be the teams partner in a certain industry Branding on homepage Right to use teams in internal and external campaigns Logos on racing suit etc. Supplier of goods used by the team during training and/or competitions Logo on homepage and training clothes Newsletter subscription Invitation to seminars Individual Partner Each skiers rights to wear 150cm2 on suit Each skier will promote their club on suit and hat, unique! PARTNER POSSIBILITIES Naming right partner X-country WT naming rights, eg “Company x-country wt” Branding on homepage Branding in Ski Classics logo Branding on international TV Graphics

16 IEC CONCEPTS HOW TO BUILD A TV CONCEPT TEAM PARTNER OPPORTUNITIES

17 FRÅGOR?? david.nilsson@iec.se +46709181578

18 TACK FÖR ER TID!! david.nilsson@iec.se +46709181578

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