1. …..MASTER OF BREAKS By: Ahmed Jawwad Faisal Aldhuwaihi Grace Shalah Jebreen AlJebreen Luca Filippone

2. A love for Coffee. Accustomed To High Quality. In search of a cozy place to hang out, relax and study with friends. Looking for these things, we turned the idea into an opportunity!

3. Our Vision : To create a chain of cafeterias within all universities in the state of Texas. Our Mission : To serve the best Italian coffee and provide students, faculty and staff with a clean and comfortable environment to study, meet up and relax at The University of Dallas campus.

4. The SURVEY gave us important information about: Consumption of coffee beverage among students. Food preference among UD population Purchase ability of students.

5. Survey

6. UD Students &Staff Population Current Student population (2600), Enrollment Fall 2014 1380 Undergraduate; 1,220 Graduate. Faculty and staff members: (139 full time, 200 estimated part time members). All the new potential students studying in the Gupta College of Business

8. U.S. daily coffee consumption 61%. Young coffee drinkers between ages of 18-24 have increased coffee consumption. The same trend has appeared for adult coffee consumers from ages 25-39 years of age. More than three quarters of American adults drink coffee. Quarter of American coffee consumers drink gourmet coffee daily. Source: National Coffee Association

9. Now that we have the numbers to prove that our Cafeteria would be successful, it’s time to create a beautiful design for the new space! What colors do we want to use? What kind of a feel do we find the most appealing for studying, meeting up with a friend, working or anything else that students and others on campus do daily?

12. Comfort Meeting Relax Style

14. Strengths Premium Italian Coffee. Hours of operation are consistent with The University of Dallas library. Socialize and study in one place. Bringing Italian and European experience; value and culture to the University of Dallas. Niche Market.

15. La Tazza is not an established business. Low start up capital. The founders of La Tazza do not have any prior experience. Limited exposure in the state of Texas.

16. Popularity of coffee drinking among students, faculty and staff at The University of Dallas. Adding more value to the already established University of Dallas. Customers from surrounding areas within walking distance. The new building. Create new jobs.

17. People at The University of Dallas who may not enjoy the taste. People at The University of Dallas who have become accustomed to services at The University of Dallas. On campus competition.

18. Understanding of the true European culture transmitted through the founders. Original recipes for espresso and its derivatives. A new way for students, teachers, and faculty to meet up, hang out and study at The University of Dallas.

19. Per Unit Cost For One Cup of Coffee ItemsUsage (oz)Price 2% Milk10$0.21 Coffee2$0.24 Chocolate Powder1$0.13 Whipped Cream1$0.11 Cup1$0.05 Total Cost price $0.74 Selling Price $2.99 Competition Price (Starbucks) $4.66 Buy and sell Cost Price Selling Price Regular Muffins$0.35$2 Snacks (Chips)$0.15$1.25 Croissants $0.25$1.25 Cookies$0.17$1 Cinnamon Rolls$0.35$2.70 Cheese Danish$0.35$2.70 Piece Of Cake$0.30$1.25 Cup Cake$0.35$1.25 Bottled Water$0.10$1.25 Orange Juice$0.50$1.50 Fruit Basket (Mixed Fruit)$0.50$1.25 Donuts$0.25$1.25 Salad$1.50$3 Sandwiches0.253.25 Average Selling Price $1.78 Per Unit Cost For One Crepe ItemsUsage (oz)Price Eggs3$0.24 Flour8.80$0.28 Vanilla2$0.24 Salt2$0.02 Butter1.40$0.22 Sugar2$0.09 2% Milk10$0.21 Total Cost $1.30 Selling Price $2.99

20. Break Even Analysis Break Even for Coffee Per Customer Year 104,148 Month 8,679 Day 289 Break Even For Crepes Per Customer Year 104,148 Month 8,679 Day 289 Break Even Per Customer Year 42,843 Month 3,570 Day 119

21. Cost for one person $7.76 Number Of Customers From August To April Number Of Customers From May to July Average DayGood DayTotal Average Day Good Day Total Number Of Customers Per Day275350 90 110 Number Of Days 22 8 8 Sales Per Month $46,939 $21,724 $68,663 $$15,362 $6,828 $11,095 Sales For 9 Months $617,970 $33,284 Total Sales For One Year $651,254

22. Income Statement form 2016 to 2020 Growth 1.15 1.05 1.03 1.02 2016 2017 2018 2019 2020 Revenue $650,134100% $747,654100% $785,037100% $808,588100% $824,760100% COGS $72,55811.16% $83,44211.16% $87,61411.16% $90,24211.16% $92,04711.16% Gross profit $577,57688.84% $664,21288.84% $697,42388.84% $718,34688.84% $732,71388.84% Expenses employees salaries $244,29637.58% $256,51134.31% $282,80336.02% $291,28736.02% $297,11336.02% rent expense $24,0003.69% $24,0003.21% $24,0003.06% $24,0002.97% $24,0002.91% utilities $6,0000.92% $6,0000.80% $6,0000.76% $6,0000.74% $6,0000.73% supplies Expense $6,0000.92% $6,0000.80% $6,0000.76% $6,0000.74% $6,0000.73% Depreciation Expense $10,0001.54% $10,0001.34% $10,0001.27% $10,0001.24% $10,0001.21% Marketing expense $14,4572.22% $16,6262.22% $17,4572.22% $17,9812.22% $18,3402.22% Insurance expense $6,0000.92% $6,0000.80% $6,0000.76% $6,0000.74% $6,0000.73% Repairs and Maintenance $6500.10% $7480.10% $7850.10% $8090.10% $8250.10% Total Expenses $311,40447.90% $325,88443.59% $353,04544.97% $362,07644.78% $368,27844.65% Net Income Before Tax $267,46541.14% $338,32845.25% $344,37843.87% $356,26944.06% $364,43544.19% Tax Expense $93,61314.40% $118,41515.84% $120,53215.35% $124,69415.42% $127,55215.47% Net Income After Tax $173,85226.74% $219,91329.41% $223,84628.51% $231,57528.64% $236,88228.72%

23. Statement of Cash flow from 2016 to 2020 20162017201820192020 Cash Flow from Operations Net Income $173,852 $499,914 $633,759 $750,334 $847,216 Depreciation $10,000 Net Cash provided by Operating $183,852 $509,914 $643,759 $760,334 $857,216 Cash flow from investment Purchase of equipment $(50,000) $- Net Cash used by the investing activities $(50,000) $- Cash flow from Financing activities Stock Holder Equity $170,000 Dividends $(23,852) $(100,000) $(125,000) $(150,000) Net Cash provided by Financing activities $146,148 $(100,000) $(125,000) $(150,000) Net Increase / Decrease in Cash $280,000 $409,914 $518,759 $610,334 $707,217

24. Retained Earnings From 2016 to 2020 2016 2017 2018 2019 2020 Beg/ Retain $- $150,000 $269,913 $368,759 $450,334 Net Income $173,852 $219,913 $223,846 $231,575 $236,882 Dividend $23,852 $100,000 $125,000 $150,000 Pay Out Ratio 14% 45% 56% 65% 63% End of Retain $150,000 $269,913 $368,759 $450,334 $537,216

25. Balance Sheet From 2016 to 2020 Assets20162017201820192020 Cash $280,000 $409,914 $518,759 $610,334 $707,217 Inventory $23,010 $25,471 $27,458 $27,421 $27,423 Account Receivables $3,742 $4,100 $3,900 $4,100 $5,341 Pre-Paid Supplies $1,400 $2,300 $2,600 $2,400 $1,900 Pre-paid Rent $2,000 Prepaid Insurance $500 Long term Assets Equipment $50,000 Accumulated Dep. $(10,000) $(20,000) $(30,000) $(40,000) $(50,000) Total Assets $350,652 $474,285 $575,217 $656,755 $744,381 Liabilities Account Payable $13,250 $12,452 $14,250 $13,460 $16,520 Salaries and Wages Payable $17,402 $21,919 $22,208 $22,962 $20,645 Other Payables Total Liabilities $30,652 $34,371 $36,458 $36,422 $37,165 Common Stock Equity $170,000 Retaining earning $150,000 $269,913 $368,759 $450,334 $537,216 Total of Liabilities and Owner equity $350,652 $474,284 $575,217 $656,756 $744,381

28. Covered area 161.46ft to 322.92ft plant and equipment Number Items Quantity Price Total 1 Tables 15 260 3900 2 Chairs 60 50 3000 3 Sofa 3 400 1200 4 leather chairs 6 200 1200 5 Cash register 2 500 1000 6 espresso machine 2 6000 12000 7 dish washer 1 1000 1000 8 credit card machine 2 125 250 9 Tablets and software5 300 1500 13 Refrigerator small 2 150 300

29. Number Items Quantity Price Total 10 Microwave 2 250 500 11 Crepes Maker Machine 1 1000 1000 12 Refrigerator Big 1 2400 2400 13 Refrigerator small 2 150 300 14 Coffee counter 4 1500 6000 15 cups and saucers 100 12.5 1250 16 Decoration 1 5000 5000 17 Other equipment 1 8500 8500 we will open From 7 am tell 1 am = 18 houres a day = 9 houres a shift we will have 2 staff per shift one hour rate = $ 7.5 each we also goning to have a manager his salary will be $50,000 a year Wages and salaries hours salaries number cost per day cost per month staff 18 7.5 4 540 16200 manager 9 15.4 1 138.6 4158