1. Getting to Know a New Community through Community Assessment National Network of Libraries of Medicine Outreach Evaluation Resource Center

2. Effective use of communication and technology by health care and public health professionals can bring about an age of patient- and public-centered health information and services.

3. How libraries can help

4. How a community assessment can help libraries

5. It can help you customized outreach activities

6. Generate stakeholder support

7. And convince your target community that you have their best interest at heart

9. Today’s Game Plan 3 Steps… 1.Get organized 2.Gather information 3.Assemble, interpret, act

11. Discussion 1: “Need to Know”

12. Meet with your team of advisors

13. The 6 Ds of Needs Assessment Source: Kylie Hutchinson, Community Solutions Planning and Evaluation

14. Research funding agencies to determine their goals and priorities

15. Take an inventory of what information you have

16. Find information from publically available sources

17. Step 2, Pt 1: Locate existing data

19. Fill in the gaps with primary data (that you collect)

20. Use public databases for community profile information

21. Don’t forget state resources

22. Or local organizations

23. Look for “Effective Practices” Publications Professional Organizations Colleagues

24. Exercise: Community Assessment: Cameron County, TX

25. Step 2, Pt 3: Collect information from community members

26. Fill in the gaps with primary data

27. Primary data collection should color in the local details

28. Theory-driven assessment: How we adopt new technology

32. Stage 4

35. How new ideas are adopted

36. Why are you likely to adopt new technology? It’s better than what you’ve got It fits easily into your lives It’s easy for you to use You could experiment before you committed You’ve seen it improve the lives of your peers

37. How new ideas diffuse into communities

38. Not everyone jumps at once

41. The opinion leaders in the early adoption groups influence the decisions of others

42. Discussion: Based on Diffusion of Innovation, what can interviews with key informants and community members tell you?

43. Community perspective on gap between the current and ideal

44. What community resources and assets can you leverage?

45. What partners are willing to provide a bridge to the community?

46. What community events are popular?

47. Use mixed methods

48. Quantitative methods give you countable data

49. Qualitative data documents what cannot be counted

50. Step 3: Assemble, Interpret, and Act

51. Putting the community puzzle togeterh

52. A SWOT analysis can help you synthesize assessment data

53. Discussion question: Who should you invite to a SWOT meeting?

54. Next step: Create Your Project Plan

55. NN/LM Outreach Evaluation Resource Center Cindy Olney Acting Assistant Director olneyc@uw.edu 678-682-3864 Karen Vargas Evaluation Specialist kjvargas@uw.edu 713-516-5974 Visit us here: Website: http://nnlm.gov/evaluation/ Blog: http://nnlm.gov/evaluation/blog Facebook: https://www.facebook.com/nnl mOERC Twitter: @nnlmOERC http://nnlm.gov/evaluation/blog https://www.facebook.com/nnl mOERC

56. Notice about images in this document Some images images in this documents are copyright protected and should not be used in other presentations or publications. Photos that are not copyrighted protected follow.

57. Photo Credit for Wally Gobetz

58. Source: Pixabay