2. Digital Marketing Essentials Annmarie Hanlon CAM Examiner Assignment brief December 2013 / March 2014

3. Presentation title Agenda Assignment Brief Overview:

4. Presentation title The Assignment TASK ONE 30% of marks TASK TWO 30% of marks TASK THREE 30% of marks Bibliography (not references) APPENDICES Three tasks. ALL are compulsory. Based on your organisation OR one you choose. Three tasks. ALL are compulsory. Based on your organisation OR one you choose. Figure 1 – Your Assignment

5. Presentation title Your Work PROFESSIONAL PRESENTATION is very important Consider the COMMAND WORDS in the text REFERENCE using the HARVARD SYSTEM SPELL CHECK and PROOF-READ before you submit Keep within the WORD COUNT / page number restriction

6. Presentation title Word count policy, page 3 NEW RULES This is INCLUDED in the word count

7. Presentation title Presentation, page 5 NEW RULES Tables and diagrams NO SMALLER THAN 9 POINT

8. Presentation title Notes pages 10 - 12

9. Presentation title The assignment

10. Presentation title There are NINE questions Make it easy to see which question is being answered (Note headings are in the word count). Clearly start and finish questions, don’t link them together. Look at the three areas of interest – which one is in that question? Make it easy to see which question is being answered (Note headings are in the word count). Clearly start and finish questions, don’t link them together. Look at the three areas of interest – which one is in that question?

11. Presentation title TASK ONE – PAGE 8

12. Presentation title TASK ONE, Q1 – PAGE 8 TASK ONE, Q2 – PAGE 8

13. Presentation title http://www.google.com/trends Figure 3 – Software keyword trends (Google, 2013) NB My name is removed from this screen grab

14. Presentation title TASK ONE, Q3 – PAGE 8 http://www.figarodigital.co.uk/CaseStudySearchResults.as px?option=2http://www.figarodigital.co.uk/CaseStudySearchResults.as px?option=2 http://techcrunch.com http://www.smartinsights.com/

15. Presentation title Example of Evaluation Technique

16. Presentation title TASK TWO – PAGE 8

17. Presentation title TASK TWO – PAGE 8

18. Presentation title TASK TWO – PAGE 8

19. Presentation title TASK THREE – PAGE 8

20. Presentation title TASK THREE – PAGE 8

21. Presentation title TASK THREE – PAGE 8

22. Presentation title Provide Evidence to support your claims Student A There are four strategies to generate more business, as described by Ansoff (1957). Student B Businesses can generate more sales in different ways. Which student is providing evidence? Why?

23. Presentation title CIM Assignment Rules and Notes READ THE ASSIGNMENT BRIEF! Word Count Cover and contents pages not included Guidance Notes Pages after the questions – useful! Plagiarism & Collusion Don’t copy or ‘borrow’ work!