2. NBA JAM 2010 ”Bringing back the“BOOMSHAKALAKA!” Trey Smith Creative Director EA Sports

3. In 1993, NBA JAM made over $1Bil …one quarter at a time

4. The Sequel “Rule of Thirds” 1/3 THE SAME “Take them back to their Happy Place” 1/3 IMPROVED “Don’t muck with the recipe, enhance it!” 1/3 NEW! “Take the game places it has never been before” BUT ABOVE ALL…BE TRUE TO YOUR SOURCE MATERIAL!

5. 1/3 The SAME What does a JAM Fan’s “HAPPY PLACE” consist of?  Over-The-Top dunks  Big Head mode  Catching on fire  Smashing backboards  Strong multiplayer  BOOMSHAKALAKA!

6. 1/3 The SAME “Get by with a little help from your friends…” Tim Kitzrow Mark Turmell

7. 1/3 The SAME “Deep Dive” The Turmell Hit List  Flashing ball (VFX/SFX)  Off screen (Indicator/Loco)  Goaltending (Debate Club)  60 fps…or DIE!

8. 1/3 IMPROVED “Gameplay” “Don’t muck with the recipe, enhance it!” More Choices = More FUN!  Spin Move  Anklebreaker Bolster CO-OP experience  Stranger High Fives!

9. 1/3 IMPROVED “Visual Style”

10. Digitized Heads

11. 1/3 IMPROVED “Visual Style” “2D Head Test” “Visual Target Video”

13. Play Sales Force Video The Secret Sauce…

14. 1/3 NEW “Backboard Smash”

15. “Take the game places it has never been before” Motion Controls Mantra Intuitive Responsive Satisfying  If the gesture doesn’t nail all 3, move input to a button. 1/3 NEW “Motion Controls”

16. “Find the fun early” “Split Vertical Slice” “Stickman”

17. THE SAME: We captured the “old school NBA JAM” fans  “The folks at EA Canada have pulled off one of the greatest comebacks in video game history” - Nintendo Power  “It's a well-composed love letter to those who belonged to the culture of its predecessor” – Joystiq IMPROVED: Visual Style and 2D heads successful  “Incredibly the developers at EA Sports have managed to defeat the uncanny valley by taking the path of least resistance, and the end result is pitch perfect for the franchise.” – MTV Multiplayer NEW: Motion controls on Wii enhanced the experience  “There are three different control schemes available. Much to my surprise, I enjoyed the Remote and Nunchuck combo the most.” - Gamepro “Rule of Thirds” WINS

19. "Is this a bipartisan game? Because I read that the president has some special skills. Do any of the Republicans have any special skills?“ – FOX NEWS

20. Questions? & Many thanks! Trey.smith.bc@gmail.com