1. Integrating your Community with your AMS and showing ROI Rob Kaighn TMA Resources, Inc.

2. Participate

3. Introduction Rob Kaighn – Partnership Manager, TMA Resources Personify is our AMS Product I will try to say AMS and be generic – Worked at two associations American Society for Training & Development Council on Foundations – Active on Listserv & Blogging on AMS Equals Community Manager

4. Introduction TMA Resources & Higher Logic – Partners since 2008

5. Our Community Launched Customer Community in 2009 – Integrated with Personify using Web services – Replaced Lyris/Yahoo Group Administration much easier Customers very happy

6. Overview Integrating with your AMS – Using Data from your AMS Login & Permissions Demographic – Putting Data Back into your AMS – eCommerce – Mobile Application – Notifications Reporting – Marketing & ROI

8. Using Data from your AMS Single Sign-On is a Web-based system of authentication that allows an organization’s customers/members to use a single ID and password to access multiple websites. Login once to access multiple sites

9. Using Data from your AMS

13. Single Sign-on (Authentication) – Ease of use – Improved customer service – Seamless integration between site – Improved member perception

14. Using Data from your AMS Permissions (Authorization) – Security Groups for Staff Committees – Board of Directors Product Purchases – Membership – Meeting Registration – Book Purchases – Courses

15. Using Data from your AMS Security Groups from your AMS

16. Using Data from your AMS Badges from Security Groups

17. Using Data from your AMS

18. Communities based on Security Groups – Staff – Committees Board of Directors – Product Purchases Membership & Chapters Meeting Registration Book Purchases Courses and Certifications – Geographic Areas/Congressional Districts

19. Using Data from your AMS Profile Information – Name – Job Title – Contact Information – Company URL – Education – Job History – Interests

20. Using Data from your AMS Custom Fields – Organization Type – Software Version Let’s other members see who I am Let’s members search for those like them

21. Putting Data Back Into AMS Demographic/Profile Information – Name, Contact Info, etc. – Social Profiles Update on Community Site Update on your main CMS – Already have the ability – Single Sign-on makes it easy

22. Putting Data Back Into AMS Caution: Where not to allow updating – Fields related to permissions Relationships with organizations – Fields you are using for professional purposes Bio Photos

23. Putting Data Back Into AMS Write back Community Activities – Subscriptions – Points Total Points & Contributor Points – Postings eGroups Blogs Documents Events Comments

25. eCommerce Huge opportunity for eCommerce promotion – Ads for book, meetings, etc., on site & in messages – Links to put products directly into your shopping cart – SSO makes it very easy to put product in someone’s cart and send them straight to check- out

26. Mobile Application

28. Notifications Notifications based on Database events – Data written back to AMS is an event Notifications for – Email notifications for time login to mobile app – Email thank you for first post – Mobile notifications for comments on a post

29. Reporting We can combine data written back from Community with data already in AMS to gain real Business Intelligence – Purchases – Demographics – Users v. non-users – Campaigns to subscribers & non-subscribers

30. Reporting

38. Based on Points – Incentives/reminders for active users and companies renewals – Geographic information for events – Committees Users v. non-Users Volunteers – Speakers – User demographics

39. Reporting Activities for Postings – Who is Blogging Posting Events Posting Documents – More detail than Points

40. Reporting Use to calculate your own Engagement Score – Points+ Years of Membership + # of Annuals Attended – Postings this year + renewal + attendance + purchases in last year

41. Reporting Marketing campaigns – Different campaigns to users v. non-users – Campaign to specific community Self Selected Interest Speaker or Author Topic

42. Reporting Marketing Campaigns – Badges/Rewards Speak at Meeting & get a Badge Think foursquare

43. Reporting Non-users v. users – Who isn’t using community – More likely to Active Community members are XX% more likely to – Renew membership – Register for events – Speak at events – Buy a book – Serve on a committee – Start to prove ROI

44. Return on Investment Traditional Social Networking Site (SNS) ROI based on Engagement – Number of Followers Likes Re-Tweets Re-Posts Mentions – Don’t have much data on who

45. Return on Investment With your AMS & Community Integrated you do know the who – Who renewed – Who registered – Who bought the book Prove the value of the community by your members purchases

46. Return on Investment Specific Marketing Campaigns based on your Community – Marketing Codes to track results – Prove ROI of your community

47. Return on Investment Cost savings – Targeted Marketing Campaigns – Collaboration (no board books) – Finding Volunteers

48. Summary Things to integrate – Login – Permissions – Demographics – Points/Postings – Badges – eCommerce – Mobile App

49. Summary Use data written back – Targeted Marketing Campaigns – Find Volunteers – Prove ROI More likely to buy Campaigns based on Community

50. Questions Rob Kaighn Partnership Manager TMA Resources, Inc rob@tmaresources.com rob@tmaresources.com 703-564-5311