2. The value of Structured Data www.webnodes.com Gilbane Boston - 2011 Ole Gulbrandsen CTO Webnodes ole@webnodes.com

3. Structured Data improves: 1.Visibility & search engines optimization 2.Articulation of your value proposition 3.Mobile & multichannel publishing 4.Integration with other systems 5.How you expose and share your data www.webnodes.com Ole Gulbrandsen – ole@webnodes.com

4. Topics Part 1Structured data on the Web Part 2The Semantic Web Part 3Structured data in CMS systems www.webnodes.com Ole Gulbrandsen – ole@webnodes.com

10. Topics Part 1Structured data on the Web Part 2The Semantic Web Part 3Structured data in CMS systems www.webnodes.com Ole Gulbrandsen – ole@webnodes.com

11. A «web of documents»...

13. But there are challenges...

14. Searches are inaccurate

15. Tree based navigation is limiting

16. from a «web of documents»...... to a «web of data»

18. www.Hotell.no www.AIBN.no

19. Challenges with a «web of data» 1.Most CMS systems are page oriented and cannot be used 2.Solutions are therefore custom made and expensive 3.Each solution has its own data format 4.Integration is hard

20. How do we overcome this?... a common standard for structured data on the web

21. Topics Part 1Structured data on the Web Part 2The Semantic Web Part 3Structured data in CMS systems www.webnodes.com Ole Gulbrandsen – ole@webnodes.com

22. «The Semantic Web» The Semantic Web is a "web of data" that enables machines to understand the semantics, or the meaning, of information on the Web. Source: Wikipedia

23. Internet technologies SOURCE: Radar Networks & Nova Spivack Semantic technologies are key to the future web…

24. semantic databases in webnodes HTML PAGES Data endpoints semantic search in webnodes

25. Semantic tags give content meaning Producer Reseller Review Author Producer Reseller

26. [Red] text [Image] 240x130px [Blue] text [Bold] text [H1] text [Black] text Without semantic tags

27. Price Product Image Phone Color Stock Status Product Name Product Name Currency With semantic tags

28. Without semantic tags The search result is inaccurate

29. With semantic tags

34. Reviews People Events

35. www.schema.org

36. demo.webnodes.com recipies demo.webnodes.com

37. semantic databases in webnodes Data endpoints HTML PAGES semantic search in webnodes

38. Wikipedia -> DBpedia

39. demo.webnodes.com mashup demo.webnodes.com webnodes.bobsdb.com mashup webnodes.bobsdb.com

40. And many others..

41. Topics Part 1Structured data on the Web Part 2The Semantic Web Part 3Structured data in CMS systems www.webnodes.com Ole Gulbrandsen – ole@webnodes.com

42. The benefits from the Semantic Web has so far been reserved large companies! Why?

43. Webnodes has created a Semantic CMS, enabling smaller enterprises to benefit from the Semantic Web as well…

44. The challenges with CMS systems So how does this relate to the Web? Well a lot of the Web is HTML pages without much structure But there is an increasing amount of strcutured data aswell Data from other structured sources, but not much of these strcutured data but HTML becom a bottelneck Of course, all the same principles applies to content and data on the web There is more and more structured data out there Data from internal systems The same concepts applies to the web CMS systems are the front end of internal systems with structured data We are a normal CMS but our focus is strcutured Data This is the tpic of this presentation CMS HTML PAGES End users Other systems EXPENSIVE CUSTOM BUILT SYSTEMS EXPENSIVE CUSTOM BUILT SYSTEMS Structured Data

45. Data Endpoints SPARQL RDF OData Desktop Browsers Semantic Searches schema.org Mobiles & Tablets Other applications HTML PAGES Semantic Tags Semantic database SQL Database ORM Systems Tripletstore Our solution

46. The difference with Webnodes CMS HTML PAGES End users Other systems EXPENSIVE CUSTOM BUILTSYSTEMS EXPENSIVECUSTOMBUILTSYSTEMS Structured Data

47. www.reddbarna.no Odata www.reddbarna.no

48. To summarize...

49. The value of structured data in your CMS HTML PAGES HTML PAGES Semantic Search Normal CMS OData Mobiles etc. RDF Structured Data

50. Benefits with Webnodes CMS: 1.Visibility & search engines optimization 2.Articulation of your value proposition 3.Mobile & multichannel publishing 4.Integration with other systems 5.How you expose and share your data www.webnodes.com Ole Gulbrandsen – ole@webnodes.com Visit our booth!