1. Principles of Marketing Prof. Steven Chan Topic 1 : What is Marketing? Course Introduction and Overview

2. 2 Adjust the volume icon and your computer’s volume so that you can hear the audio.

3. 3 Maximize the video screen size, by clicking on the toolbar button below. The button looks like this:

4. Principles of Marketing Prof. Steven Chan Topic 1 : What is Marketing? Course Introduction and Overview

5. 5 What is Marketing?

6. 6 Advertising

7. 7 What is Marketing? Advertising Social media

8. 8 What is Marketing? Advertising Social media Promotions

9. 9 What is Marketing? Advertising Social media Promotions Shopping Sales

10. 10 What is Marketing? Advertising Sales Promotions Public relations Consumers Pricing Retail Direct mail Catalogues Billboards E-commerce Shopping Packaging Delivery Service Research Coupons Social media

11. 11 Popular View of Marketing Advertising

12. 12 Popular View of Marketing Advertising

13. 13 Popular View of Marketing Advertising –Coca-Cola: Happiness factory ad

14. 14 Click the button to minimize and click the continue link on the page.