1. Make Transit Happen Steve Banta, CEO Metro Atlanta Northern Crescent Transit Summit June 8, 2011 “Hell, there are no rules here— we’re trying to accomplish something.” Thomas Edison

2. 20-Mile Light Rail Line

3. Project History 12 Years from Infancy to Completion  1996Initiated Project Planning  Sept. 1998Started Preliminary Engineering  Jan. 2003Completed Environmental Process  July 2003Started Final Design  Jan. 2005Full Funding Grant Agreement  Feb. 2005Initiated Construction  Dec. 2006Arrival of Light Rail Vehicle  April 2008Initiated System Testing  Dec. 2008System Opening

4. Why This Alignment?  Corridor has highest travel demand  High demonstrated bus ridership  Highest employment concentrations  Connects four out of the five major employment centers  Good residential base  High student population  Corridor contains most special event facilities

5.  Maricopa County gains one million new people per decade.  Infrastructure has not kept pace with growth.  Roadway construction alone cannot keep up with population and travel demand. Why Light Rail in Metro Phoenix?

6. Light Rail Moves More People

7. Light Rail Vehicle  50 vehicles manufactured by Kinkisharyo; assembled locally.  Customized for environment  Heat-reflective paint  Low E, solar reflective windows  Insulated car bodies to reduce cooling loss  Bicycle racks, wheelchair accessible

8. “Cool Screen” Station  28 stations, primarily located in middle of roadway  Customized for environment  Horizontal and vertical shade structures  “Green screens” to create moisture  Chilled water fountains  Cool surfaces  Unique artwork integrated 3 rd St./Jefferson station

9. Park-and-Ride Locations

10. Operations HoursFromTo Monday – Thursday4:00 am12:00 am Friday4:00 am3:00 am (Sat) Saturday4:30 am3:00 am (Sun) Sunday4:30 am12:00 am FrequencyPeakOff-Peak Weekdays12 minutes20 minutes Saturdays15 minutes20 minutes Sundays / Holidays20 minutes *Peak hours are 7:30 am to 6:30 pm on weekdays; through 7 pm on Saturdays; all other times are Off-Peak.

11. Fare Inspectors  METRO works on a proof-of-payment system; must have validated fare to board.  Uniformed security checks passengers at random.  Handheld verifiers can tell if your pass is valid.  Citations: $50, plus court fees, up to losing transit privileges.

12. Light Rail for Special Events  15% of event attendees ride light rail.  Past events include NBA All-Star, Tempe’s New Years Eve Block Party, ASU Commencement, sporting events and arts and culture festivals.  US Airways Center Rail Ride Program – METRO accepts event tickets as valid light rail fare on the day of the event.

13. Campus Connection  20% of daily riders are ASU students, faculty, staff.  Also provides transit connection to Gateway Community College, East Valley Institute of Technology, Central H.S. and many other public, private and charter schools.

14. Sky Harbor Connection  1,000 people/day are taking METRO to the airport.  From 44 th /Washington, free shuttle that stops at all terminals.  Runs seven days a week & mirrors light rail schedule.  PHX Sky Train Phase I opening in 2013.

15. Ridership  Success is in the ridership  50% above projections  Average 43k/day, one million+/mo.  Despite fare increase (7/09) and service reductions (7/10)  Ridership characteristics  35% are new to transit.  45% travel to non-work destinations.  68% have access to a car.

16. Ridership 2009 – 2011

17. Development Along METRO 2004 to Present  $6.9 billion total investment along alignment (planned, under construction or completed)  $5.4 billion private investment  $1.5 billion public investment  16,500+ residential units  129 million square ft. commercial  3,400+ hotel rooms

18. 16,500+ new units  Metro Manor  Century Plaza  Portland Place  44 Monroe Grigio Metro Tapestry on Central The Vue Development Along METRO Residential

19. Hayden Ferry Lakeside CityScape Hayden Ferry Lakeside  Master-planned waterfront 17-acre site on Tempe Town Lake  Office, Retail and Hotel Development—1M sf of Class A office  Plaza-level restaurant/ retail in three mid-rise towers and full-service hotel  Residential Development—Approx. 438 luxury lakefront condos CityScape  Central Ave. & Washington  $900 million project  1,200 condominiums  2 boutique hotels (400 beds)  600,000 sf Class A office  250,000 sf retail/restaurant  Groundbreaking Nov. 2007  First phase open in 2009, project build-out in 2011 Development Along METRO Large Mixed Use

20.  Translational Genomics Research Institute 2005  Sheraton Downtown Phoenix Oct. 2008  Phoenix Convention Center Dec. 2008  ASU Downtown Campus 2006 – 2009  15,000 students at completion  1.5 million sf academic & support space  4,000 student beds within 10 years Sheraton Downtown Phoenix TGEN Phoenix Convention Center ASU Downtown Campus Development Along METRO Public Investment

21. Downtown Phoenix 2005

22. Summit at Copper Square 44 Monroe Portland Place Sheraton Downtown Hotel ASU Cronkite School Phoenix Convention Center Expansion ASU Nursing School Taylor Place Grace Court Forensic Lab CityScape Downtown Phoenix 2010

23. Future Expansion Plan 57-Mile High-Capacity Transit System

24. Total Transit Network  Every transit mode serves a certain purpose and travel market.  Many modes working in concert is what creates a successful transportation network.  Even in this economy, we have to continue to build.  Actively working on:  3.1-mile Central Mesa – light rail  2.6-mile Tempe Streetcar – modern streetcar  11-mile Phoenix West – likely light rail  And three other extensions to north Phoenix, Glendale and northeast Phoenix.

25. The Economy Build Our Way Out  Expansion is challenging in this economic climate.  Transit is a solution.  It creates jobs.  APTA: For every $1 billion invested, creates/supports an avg. of 36,000 jobs.  It stimulates economic activity.  APTA: For every $1 invested, $4 is generated in economic returns.  We’ve seen even greater returns.  It creates sustainable development.  Transit projects keep people at work.  Spurs development/redevelopment. “This is about attracting and retaining talented workers through an urban environment that attracts employers and further diversifies our economy.” Mayors of Phoenix, Tempe and Mesa re: Sustainable Communities Development Fund June 4, 2011

26. Make Transit Happen Steve Banta, CEO “Hell, there are no rules here— we’re trying to accomplish something.” Thomas Edison

27. Q&A Steve Banta Chief Executive Officer 602-495-8214 sbanta@metrolightrail.org