1. Utilizing Content to Expand Your Brand Utilizing Content to Expand Your Brand By AK Stout @akstout18 www.sayingitsocial.com akstout@sayingitsocial.com

2. Agenda Why do we need content? What do we do with our content? How do we get our content? @akstout18Saying It Social, LLC

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6. Search Engine Optimization (SEO) @akstout18Saying It Social, LLC

7. Ownership VS @akstout18Saying It Social, LLC

8. 4 Additional Benefits of Blogging @akstout18Saying It Social, LLC

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10. BLOG Forums Print Newsletters Email Newsletters Social Networks @akstout18Saying It Social, LLC

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13. Content You Your Community External Industry/Topic Resources @akstout18Saying It Social, LLC

14. Start From Within @akstout18Saying It Social, LLC

15. Crowdsource @akstout18Saying It Social, LLC

16. Curate @akstout18Saying It Social, LLC

17. Summary A blog is essential for SEO A blog helps you own your audience A blog feeds your other marketing channels A content strategy helps you form lasting relationship Content first comes from within – what stories do you have to tell? Ask for content/stories from your existing community Curate content from the web, comment on it and make sense of it for your community @akstout18Saying It Social, LLC

18. Thank You! AK Stout @akstout18 www.sayingitsocial.com akstout@sayingitsocial.com @akstout18Saying It Social, LLC