1. Persuasive Strategies and Characteristics

2. Claim State your argument.
Example: I am going to try to convince you that chocolate is not a healthy snack.

3. Big Names
Important people or experts can make your argument seem more convincing.
Example: Former U.S. president Bill Clinton thinks that junk food should be taken out of vending machines.

4. Logos Facts, numbers, and information can be very convincing.
Example: A Snickers bar has 280 calories and 30 grams of sugar; that’s not very healthy.

5. Pathos
Empathy- Getting people to feel happy, sad, or angry can help your argument.
Example: Your donation might just get this puppy off the street and into a good home.

6. Ethos/Ethics
If people believe and trust in you, you’re more likely to persuade them.
Example: Believe me! I’ve been there before. I’m just like you.

7. Kairos
Try to convince your audience that this issue is so important they must act now.
Example: This is a one-time offer. You can’t get this price after today.

8. Research
Using reliable research can help your argument seem convincing.
Example: A recent study by the American Academy of Sleep Medicine found that students who watch TV during the week don’t do as well in school.
ALWAYS CITE THE source.

9. Characteristics- Introduction
The 1st paragraph - states the position
Should be limited in scope – not broad or vague.
Should include the thesis statement (the stand on your position)
Include 2 or 3 reasons for your position.

10. Characteristics – The body
3 paragraphs
Each paragraph should begin with a transition word (see handout)  and should contain powerful words (see handout)
Present ideas logically, factually & clearly
possible formats could include a comparison and contrast between the two debatable sides to the topic
Support ideas using quotes, statistics, examples, and/or facts
use any available resource to back your position including published books, television, Internet, etc.

11. Characteristics – The Conclusion
Ending with a strong argument, summary, or call for action
clearly redefine the topic and restate your most compelling evidence