1. Pro-Sim-Restaurant
Prosim.knowledgematters.com

2. The Modules Marketing Location Selection Financial Statements
Menu Design
Pricing
Purchasing
Layout
Staffing
Advertising
Menu Engineering
Turnaround
Restaurant Mogul

3. The process Open up the pro-sim Complete the pre-reading Click Run SIM
Follow the assignment instructions

4. Market Research
The importance of market research in planning a restaurant
Read and evaluate the market research
Use the research to diagnose problems
Avoid assumptions

5. Market Research Explore the use of surveys as key market research tool
You’ll select the questions for the survey
You create the survey
You’ll then analyze the information
Then you’ll solve a problem that occurs

6. Location Selection You take over a struggling restaurant
Move to a better location
Find a good rent
Revenue potential for that area
Use population data (demographics)
Use information to generate profit