1. REALTORS® Electoral Services Program REALTORS ® Electoral Services Program

3. First Year Accomplishments Distributed 10 million data records Worked in over 40 states Provided data, polling and consulting services Building legacy database 3 REALTORS ® Electoral Services Program

4. MAIL, PHONE AND EMAIL DATA Names/ Address/ Phones/ Consumer information => 7.8 million records Email addresses => 1.1 million Legacy data records => 1.2 million 4 REALTORS ® Electoral Services Program

5. New For 2009 Phone numbers included as standard data allocation Email addresses available Enhanced voter count tool Expanded polling services 5 REALTORS ® Electoral Services Program

6.  Candidate Surveys  Issue Campaign Surveys  (Ballot Initiatives)  Issue Advocacy Surveys  General Issue Environment Surveys  Membership Surveys

7. Polled to  Assess environment  Test messages  Identify target audiences (GOTV & Persuasion) Analyzed city voter file to determine turnout and identify targets Helped design mail & communication campaign to motivate and persuade voters

8.  Poll showed that tax was popular:  56% in favor; 40% opposed  Support for proposal was weak  Those who opposed did so strongly  Supporters could be easily peeled away

9.  GOTV/ Motivational mail to Republicans and independent homeowners  Persuasion mail to middle & upper income Democratic homeowners  Themes:  Tax won’t solve the problem of affordable housing  Will eventually tax you

16.  ~12k persuasion pieces mailed  Non-targeted turnout:  13%  Targeted turnout:  41%  Result – turnout was 3 times higher for targeted voters

17. ElectionMarch 4th, 2008March 10 th, 2009% Change Total Votes7,9078,5258% Increase Realtor Votes10117068% Increase “Base” Targets9291,52364% Increase “Persuasion” Targets2,4112,2367% Decrease Unaffiliated/Other Total77491118% Increase Unaffiliated/Other Targeted43347810% Increase Democrats Total6,2046,0912% Decrease Democrats Targeted1,8681,7566% Decrease

18. ESP Voter Database Voter data Sources Data Availability Update Frequency Consumer data Sources Data Availability Update Frequency Data Quality Hygiene Matching Contact Data Coverage Data Access Voter Count Tool 18 REALTORS ® Electoral Services Program

19.  www.targetsmartcommunications.com

20. 2009-2010 Issues Mobilization Budget $7,050,000 2009-2010 Cycle Level 1 and Level 2 Requests $2,050,000 2009-2010 Cycle Level 3 Requests $5,000,000