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Maximize Profits Through Stronger Security Brook Chelmo Product Marketing

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Presentation on theme: "Maximize Profits Through Stronger Security Brook Chelmo Product Marketing"— Presentation transcript:

1 Maximize Profits Through Stronger Security Brook Chelmo Product Marketing Manager @BRChelmo

2 eCommerce is Growing Source: http://dazeinfo.com/2014/03/03/global-b2c-ecommerce-sales-2014-apac-growth-report/http://dazeinfo.com/2014/03/03/global-b2c-ecommerce-sales-2014-apac-growth-report/ 2

3 eCommerce Development Intensifies Copyright © 2014 Symantec Corporation 3

4 How Buyers Behave http://www.hostreview.com/blog/140109-the-role-of-website-security-badges-in-combating-internet-fraud 4 24K/Month

5 How Buyers Behave Copyright © 2014 Symantec Corporation 5 65%

6 How Buyers Behave http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it 6

7 Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Copyright © 2014 Symantec Corporation 7 Free: How Today's Smartest Businesses Profit by Giving Something for Nothing - Chris Anderson

8 Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Copyright © 2014 Symantec Corporation 8 Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability - Steve Krug

9 Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Copyright © 2014 Symantec Corporation 9

10 Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Develop a streamlined checkout process Copyright © 2014 Symantec Corporation 10

11 Improve Customer Acquisition No Unexpected Costs – Don’t profit from shipping Use Simple Navigation Maintain a quick and reliable website Develop a streamlined checkout process Use an SSL certificate & seal people trust Copyright © 2014 Symantec Corporation 11

12 How Buyers Behave http://www.shopify.com/blog/8484093-why-online-retailers-are-losing-67-45-of-sales-and-what-to-do-about-it 12

13 How Buyers Behave 65% 17% 61% http://www.actualinsights.com/2011/shopping-cart-abandonment-trust-logos/ 13 Seal Mistrust Security Concerns Abandoned Shopping Carts

14 Seal Mistrust Copyright © 2014 Symantec Corporation 14

15 Trust Online is Critical Copyright © 2014 Symantec Corporation 15

16 Initiating The Trust Model Org Applies Copyright © 2014 Symantec Corporation 16

17 Initiating The Trust Model Org Applies CA Vets Copyright © 2014 Symantec Corporation 17

18 Initiating The Trust Model Org Applies CA Vets CA Issues Copyright © 2014 Symantec Corporation 18

19 Initiating The Trust Model Org Applies CA Vets CA Issues Org Installs Copyright © 2014 Symantec Corporation 19

20 Encrypt Copyright © 2014 Symantec Corporation 20

21 Encrypt Copyright © 2014 Symantec Corporation 21 Improve SEO

22 Use EV Copyright © 2014 Symantec Corporation 22

23 Use EV Copyright © 2014 Symantec Corporation 23 17% Sales Uplift

24 Use EV Copyright © 2014 Symantec Corporation 24 86% Survey Uplift

25 Use a Seal http://baymard.com/blog/site-seal-trust 25

26 Use a Seal 23.7% 24.1% 32.2% 40.7% 46.4% 48% https://econsultancy.com/blog/7941-which-e-commerce-trustmarks-are-most-effective/ 26 “If you are shopping from a retailer you don’t know well, how would you decide whether to trust the website?” Trustmarks Clear Contact Info Used by friends/family Appearance Selection Performance

27 Guarantee The Shopping Experience Copyright © 2014 Symantec Corporation 27

28 & QA Copyright © 2015 Symantec Corporation28

29 Thank you! Copyright © 2014 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners. This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice. Brook Chelmo brook_chelmo@symantec.com 650-450-1973 @BRChelmo

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