1. Summer Education at Bethel Amanda Anderson, Hannah Erickson, Mikayla Voelker, Kayla Lindgren, Kacie Wystepek, Daniel Leidall, Dalton Crum

2. ●Market research was conducted throughout Bethel’s campus ●The purpose of the research was to survey students on their feelings and preferences towards summer classes ●Students were surveyed and interviewed Executive Summary

3. We expected that most people who took summer courses took them somewhere else due We expected that most people who took summer courses took them somewhere else due to high cost at Bethel. to high cost at Bethel. Hypothesis

4. ●Secondary Data Research ●PO Survey ●Online Qualtrics Survey ●Personal Interviews Methodology

5. Secondary Data Research

6. Cost per Credit Source: College/ University Website

7. Source:Babson Survey Research Group

8. How many students are learning online? Source:Babson Survey Research Group

9. PSEO/CIS Statistics Source: Minnesota Office of Higher Education

10. Our Data Taken from interviews and a Survey and Tested on SPSS software

11. Interviews 1. What is your level of interest in taking summer classes and why? 2. Would you prefer to take summer classes at Bethel versus a community college? 3. What makes Bethel more/ less desirable to take summer classes? Be specific 4. How much are you willing to pay to take summer classes? 5. Where do you find value in Bethel? 6. What is your motivation for taking summer classes? 7. Please share any questions/ comments/ concerns about this interview…..

12. Interview Results Why they don’t: 1.Time Constraint a.Commute b.Work Schedule 2.Cost Comparisons Why they want to: 1.Familiarity a.Community b.Professors 2.Convenience 3.School Reputation

13. Our Surveys We wanted to know why people made the decisions about summer courses that they did. Have you ever taken a summer course? Was it an online, hybrid, or traditional course? Was it a general, program-specific, or elective course? Where did you take that course? Why did you take it from the school you did? If you didn’t take it at Bethel, why not?

14. How many People are taking Summer Classes FrequencyPercentValid Percent Cumulative Percent Valid 1/No’s1824.3 2/ Yes’s 55 74.3 98.6 Have you ever taken a summer course from any college or university? 11.4 100 Total74100

15. What kind of class was it? FrequencyPercentValid PercentCumulative Percent Online 22 29.7 79.7 Hybrid512.2 91.9 In Class96.8 98.6 Total3750 100

16. Where are they taking them? FrequencyPercentValid PercentCumulative Percent Anoka Ramsey Community College 11.4 75.7 Bethel University1216.3 91.9 Century College11.4 93.2 Dallas Baptist University11.4 94.6 Inver Hills Community College11.4 95.9 Lyndon State College11.4 97.3 Pepperdine Law11.4 98.6 Other 37 75.3 100 Total55100

17. Why are they going somewhere else? FrequencyPercentValid PercentCumulative Percent Too Expensive1130.6 NA Not Enough Classes 1027.8 NA Didn’t Know About It 925 NA Don’t Need One 616.6 NA Top 4 Reasons

18. Decision Making Process

19. If we were to do it again… Skip PO surveys (inefficient) Make online questions required fields Simplify answers (no fill-in answers) Conduct interviews before we write the survey Conduct more research into competing colleges/universities in the area.

20. Conclusions and Recommendations Offer more classes Partner with another school Offer more program specific classes Expand the “Bethel experience” into summer Make it more well-known Advertise more to lower classmen Advertise benefits of taking summer classes Stress the importance of a thorough 4 year plan