1. Group XXX BUSI 0000 Presentation Analysis of business strategies and recommendations for its success

2. Presentation Outline History & Background External Environment Internal Organization History & Background External Environment Internal Organization 2 Strategic Inputs A A Business & Corporate level Strategies Acquisitions and Restructuring International Strategy Business & Corporate level Strategies Acquisitions and Restructuring International Strategy Formulation of Strategic Actions B B Take Advantage of Its Strengths Follow the Industry Trend Learn from Its Past Failure Take Advantage of Its Strengths Follow the Industry Trend Learn from Its Past Failure Recommendations C C

3. History & Background Established in 1888, by George Eastman in Rochester, New York Invented world’s first simple film camera, first digital camera (Kodak Picture) 3

4. General Environment Technological – Fast changes in technology

5. External Environment: Past 5 Competitive Rivalry Low Bargaining Power of Buyers Low Bargaining Power of Suppliers Low Threat of Substitutes Low Threat of New Entrants Low to moderate

6. Present External Environment Competitor analysis 6 Commercial Printing Companies Film Manufacturers Past Japanese company Manufactured film (high market commonality) Entered the U.S. in 1980s with lower price Others: AGFA, Konica Japanese company Manufactured film (high market commonality) Entered the U.S. in 1980s with lower price Others: AGFA, Konica RR Donnelley & Quad/Graphics Inc. occupy the greatest market share Fuji Xerox and Canon, HP RR Donnelley & Quad/Graphics Inc. occupy the greatest market share Fuji Xerox and Canon, HP

7. Business Level Strategy 7 Integrated Cost- leadership with differentiation Broad differentiation Focused differentiation strategy Beginning Introducing digital cameras Current business in commercial printing industry

8. Restructuring 8 DownsizingDownscoping Short-term Long-term Monetize some non-strategic properties Reduce operation costs Emphasize more on strategic controls over the digital printing businesses leads Kodak to suffer from high risks a loss of human capital

9. 2) Follow the industry trend opportunities from SMEs 9 Market Share Big corporations’ situation Already have suppliers High switching cost Not much differentia tion

10. 2) Follow the industry trend opportunities from SMEs 10 SMEs’ choices Demand for new suppliers Not familiar with the market Kodak is a big name to them Emerging SMEs Emerging Markets Great Opportunity for Kodak

11. Q & A