2. Introduction Pepsi Co. creates a stable customer pool Different Marketing Strategies PepsiCo and different marketing strategies

3. Details about PepsiCo. and their company How they began What they offered BACKGROUN D

4. What other brands are associated under PepsiCo? Tropicana Dole Gatorade Mountain Dew Starbucks Lays

5. What is social media’s impact on society How PepsiCo has benefitted from applying this concept to their marketing strategy Media Manipulation?

6. COKE WARS PEPSI vs. COKE MARKETING BUDGET DIFFERENCES BRAND RECOGNITION

7. Development of PepsiCo. logo

8. Applying this concept to PepsiCo Positives in PepsiCo’s marketing. Wrapping Up Connections

9. Annotated Bibliography Conlin, J. (2014, Jan 29). New media and marketing landscape. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/InternetMarketing.pdf http://www1bpt.bridgeport.edu/~jconlin/InternetMarketing.pdf This will describe how internet marketing has begun to take over the market and I will correlate it to how PepsiCo. Utilizes new marketing strategies and implements them. Conlin,J. (n.d). Marketing and advertising in the 21 st century. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf I will figure out a place to put this in and expand on internet marketing http://www1bpt.bridgeport.edu/~jconlin/Marketing%20and%20Advertising.pdf Divol, R; Edelman, D; Sarrazin, H. (2012, April). Demystifying social media. Retrieved from http://www1bpt.bridgeport.edu/~jconlin/DemystifyingSocialMedia.pdf To use as quote, Divol is mentioned in the fifth paragraph to explain the four key components of following up on internet marketing strategies. http://www1bpt.bridgeport.edu/~jconlin/DemystifyingSocialMedia.pdf Esterel, M., & Bauerlein, V. (June, 2011 28). PepsiCo Wakes up and Smells the Cola. Retrieved from http://online.wsj.com/news/articles/SB10001424052702304447804576412043487648846 This article helps to explain the effects of administration leaving PepsiCo and how it has negatively affected their revenue. http://online.wsj.com/news/articles/SB10001424052702304447804576412043487648846 Pepsico. (November, 2013 06). Retrieved from http://www.forbes.com/companies/pepsico/ This will be used in the second paragraph to explain some of the basic structure and fundamentals of PepsiCo.http://www.forbes.com/companies/pepsico/ PepsiCO. (March, 2014 27). Lay’s to launch biggest global integrated marketing campaign in the brand’s history. Retrieved from http://www.pepsico.com/Media/Story/Lays-to-Launch-Biggest-Global-Integrated- Marketing-Campaign-in-the-Brands-Histor032720141384.htmlThis article will show how PepsiCo’s marketing strategies are world famous and why they have such a strong customer base.http://www.pepsico.com/Media/Story/Lays-to-Launch-Biggest-Global-Integrated- Marketing-Campaign-in-the-Brands-Histor032720141384.html U.S. Digital Future in Focus. (2013, Feb) Retrieved from http://www1bpt.bridgeport.edu/~jconlin/US-Digital- Future-in-Focus-2013.pdf Used in fourth paragraph to define the importance of social media and the gain it can create for a company.http://www1bpt.bridgeport.edu/~jconlin/US-Digital- Future-in-Focus-2013.pdf