1. BRAND SOLUTIONS ASKME & JADLI FOODS 31 st May 2016 Rangarajan R rangarajan.r@askmebazaar.com Ravi Tiwari Ravi.Parkash@askmebazaar.com 1

2. Growth of e-commerce in India -Indian e-commerce has grown 69% from 2013 to 2015 -Expected to reach $38 Bn in 2016 - eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. -Indian e-commerce has grown 69% from 2013 to 2015 -Expected to reach $38 Bn in 2016 - eCommerce is increasingly attracting customers from Tier 2 and 3 cities, where people have limited access to brands but have high aspirations. According to eCommerce companies, these cities have seen a 30% to 50% rise in transactions. Source: Emarketer Dec’15 2

3. Trends in Indian e-commerce (2015) 3 Share of payment systems in India Top online shopping cities: Mumbai Delhi Ahmedabad Bangalore Kolkata

4. AskMe’s Ecosystem 2 3 4 through national distributors in the Managed Marketplace Model Manage Digital Presence Using local distributors in the managed marketplace (45 cities) City Level Targeting through AskmeGrocery (42 cities) Hyper-local Delivery 5 furniture using Askmefurniture Local + Made- to- order Payments Wallet for Offline+ Online 6 7 1 Services Marketplace for featured listing Simplified Loans for SME’s 4

5. India’s largest online e-tailing platform to empower merchants to market, transact & deliver products & services Askme.com: What We Do AskMe AskMeBazaar AskMeGrocery AskMeFurniture AskMePay AskMeFin 5

6. User Profile Gender split Region Wise Split Male Female 70.3% 29.7% Tier 1 & 2 cities Others 67% 33% Age Wise Split: 18-24 25-34 35 -44 35% 39% 12% Age: Total Customer Base - 5 MM + Avg UV/Month Avg Transactions/Day 24 MM+ 35K + 45+ 14% 6

7. Key Differentiators User BaseMerchant Base Unique Users > 5 MM Increasing usage of Mobile Platform > 54% of orders come via mobile platform Merchants >100K+ Wide assortment and Nationwide reach ~ 2 MM SKUs > 13K Pin codes ~ Avg Transactions/Day 35K + ~ Customer touch pts 20K+ homes/ Day 7

8. Brands associated with us General Merchandise Fashion Electronics Home 8

9. AskmeBazaar: What We’ve Done So Far Business performance over the last year 9

10. AskmeBazaar: What We’ve Done So Far Business performance over the last year With the right capital, the company will grow 10x in the next 3 years. 10

11. Custom Brand Solutions Targeted Marketing A) Brand Launch B) Preferential treatment C) Customer Activation D) Awareness solution 11

12. 2.A ) Brand Store/ Launch Launch your exclusive store 12 http://www.askmegrocery.com/peps i-products

13. 2.B ) Preferential Product listing 13 http://www.askmegrocery.co m/beverages/soft-drinks Get your products up in the search

14. 2.C) Customer Activation I. Inserts II. On ground canopy events III. Trial/ Sample IV. On field delivery properties 14

15. 2.C.I ) Inserts Stickers on Boxed Packages | Coupons inside A typical AskmeBazaar packed box Your Brand sticker on the box Campaign flyer inside the box ++ Clutter free visibility A unique media for clutter-breaking, last-mile reach City specific targetingPurchase based targeting Benefits 15

16. 2.C.II ) On ground canopy events 1000+ Activations/ Month 22 Cities Benefit City specific targeting 16

17. 2.C.III ) Trial/ Sample 17 City specific targetingPurchase based targeting Benefits Product testing & Feedback collection Shop for 500 & get for FRE E ! Product bundling Buy X & get Y for free Buy X & get Y @ 50% Off Buy for X value & get Y for free Buy & get Y for free Sample with delivery box | Freebie inside

18. 2.C.IV ) On field delivery properties Benefits City specific targeting Clutter free visibility Bag | T-Shirt | Cap 18

19. 2.D ) Awareness Solution I. Paid Digital Media II. E-mailer & SMS III. Website properties 19

20. 2.D.I ) Paid Digital Media Google search campaigns Google PLA campaigns Facebook campaigns Facebook post boosts Affiliate campaigns Twitter post boosts Affiliates Google Facebbook 20

21. 2.D.II ) E-Mailer & SMS Category Affinity Value Seekers Purchase Power Repeat BuyersB2B/B2C Enriched Segmentation Customer profiles: 5 MM+ -Reach your prospective customers -Personalised content marketing 21

22. Sample E-Mailer & SMS 22

23. 2.D.III ) Website properties Pop-ups Order confirmation page Order confirmation e-mailer 23

24. Pop ups 24

25. Order confirmation page 25

26. Order confirmation e-mailer 26

27. Other website properties Suggested search results Trending Bestsellers 27

28. 28 Online 1.Google Search 2.PLA 3.FB - Boost 4.Circulation through Google Display Network (GDN) 5.eMailers 6.SMS 7.Homepage Banner and Pop-Up 8.Category Landing Page 9. Affiliates 10.AskMe Search 11.AskMe Display Ads 12.App Notification Off-beat 1.Corporate Business Partners : to promote employee engagement: Bouquet offers to the employee on their birthdays. 2.Flyers/ Inserts in delivered orders across India 3.Activation on canopy events Case Study: Floweraura (Gifts & flowers) Problem statement To make floweraura a destination brand for gifting needs - Seamless delivery of bouquet & cakes across 150+ Indian cities Avenues to create buzz

29. Pre-Launch Teaser

30. Floweraura brand store 30 http://flowers.askmebazaar.com /

31. Promos on special occasions

32. Corporate Activations Corporate engagement activity conducted across corporate offices in India Reach: 5000+ employees

33. Media Buzz 50 pieces of standalone coverage across prominent online and print media

34. Impact for our partner: Floweraura OutputInput Timely Delivery Planning & Execution of marketing campaigns by AskmeBazaar Commitment by our partner- Floweraura Positive reviews across 50+ leading dailies in India ~ 43% Avg. MOM growth in orders Impact on Sales Impact on Brand Image

35. THANK YOU 35 Let us start partnering now! Grow with us! 31 st May 2016 Rangarajan R rangarajan.r@askmebazaar.com Ravi Tiwari Ravi.Parkash@askmebazaar.com

36. Appendix I Buyer on AskmeBazaar NDD places order to NDD and not to seller Promised delivery in next 24 hours to the buyer On NDD backend NDD ties up with at least 2-3 sellers in a city for every SKU with their negotiated selling price Front end shows lowest price received from these sellers along with our discount (if applicable) Once the order is received, order is assigned to the seller who has listed the lowest price Our delivery mechanism will pick the product from store and deliver to buyer In case if order is returned (RTO), the product comes back to the seller, same day through same delivery mechanism Seller payments are settled within 5 working days from the delivery day. Invoices are sent in the name of a buyer directly from seller along with the product Transaction Charges (Only Applicable upon successful completion of order fulfillment) Transaction fees4% +Service Tax 36

37. Our offering to Jadli foods in precise 37