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Advanced Solutions. Helicopter View.. Lessons Learned (1 ).  The USA Reverse Logistics market is a lot more complex and insular than we anticipated.

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Presentation on theme: "Advanced Solutions. Helicopter View.. Lessons Learned (1 ).  The USA Reverse Logistics market is a lot more complex and insular than we anticipated."— Presentation transcript:

1 Advanced Solutions. Helicopter View.

2 Lessons Learned (1 ).  The USA Reverse Logistics market is a lot more complex and insular than we anticipated.  Even with a game changing proposition, dislodging US incumbents is a huge challenge.  It is a block and tackle game where the 80 yard pass has a low probability of succeeding. We need to be more American!

3 USA Progress. RFQ’s AT&T (3) Charter (1) Verizon (1) Time Warner (3) Cisco (1) Genesis (1) Comcast (1)  21 US visits.  98 Client meetings.  230 People in our US network. Non Trading Relationships Accenture (consulting) Triage (logistics & labour) Versant (logistics & labour) Ceva (logistics) Sandcherry (consulting) Motorola (OEM) ATCLE/Genco (competitor) PACE (OEM) Echostar (OEM)

4 USA AT&T Learning example. Landscape  22 States  4 Regions  534 Garages  5 Competitors  2 OEM’s  Approvals Required  Field Ops  Supply Chain  Procurement  Technology  Materials  Legal It is complicated, dynamic and highly relationship based (internally and externally).

5 Original Roll Out Plan Phase 1 May12-Oct 12 Phase 2 Oct12-Dec12 Phase 3 Dec12-Feb13 Phase 4 Feb 13-July 13 Cisco 330 Cisco 430 Cisco 4320 North Carolina South Carolina 5,500 Units p/m $12.00-$16.57 Annualized Sales $1.1M Cisco 330 Cisco 430 Cisco 4320 Gen2 STB’s North Carolina South Carolina Florida 9,000 Units p/m $12.00-$16.57 Annualized Sales $1.8M 19,000 Units p/m $12.00-$16.57 Annualized Sales $3.8M Cisco 330 Cisco 430 Cisco 4320 Gen2 STB’s RGs’ Cisco 330 Cisco 430 Cisco 4320 Gen2 STB’s RGs’ North Carolina South Carolina Florida Cisco 330 Cisco 430 Cisco 4320 Gen2 STB’s RGs’ Motorola North Carolina South Carolina Florida US Roll Out North Carolina South Carolina Florida US Roll Out Phase 5 Mar13- Dec13 112,000 Units p/m $10.00 Annualized Sales $13.4M 164,000 Units p/m $10.00 Annualized Sales $19.7M AT&T Learning example.

6 Outcomes.AT&T Learning example Total FY13 Sales $760k

7 Outcomes.AT&T learning example Blocked 26/4 by Randy Tomlin Field Ops Exec VP – on hold until January 2014  Did not want to “muddy the waters” on NFF?  May be an issue as CTDI/Genesis operates some of the garages.  Other possible influencing factors??  Trial started April 2012 – Florida (extended to NC & SC)  Substantial savings achieved (>$2M)  Approved the role out 25/4 supported by SC VP, Snr VP & Exec VP.  Roll out volumes defined roll out plan in progress.  Granted early adopter status and avoided RFQ.

8 Lessons Learned (1 ). When to invest...  Too early is a profitability and cash problem.  Too late can compromise the objective. Getting the correct balance is very challenging and oscillates with fresh input.  Look round corners.  Research well.  Never underestimate relationship and political influence.  Triangulate information for clarity.

9 Lessons Learned (2). Project implementation across a large field service is x10 more difficult than we thought. Virgin Media IFT  1,200 Engineers across the UK  Conflicting management objectives  Varying skill levels  Reasons not to use it  Drivers to use it  Training and certification plan  Communication

10 Lessons Learned (2). Test Qty 01/01 - 06/01Week 1996 07/01 - 13/01Week 21670 14/01 - 20/01Week 32357 21/01 - 27/01Week 42880 28/01 - 03/02Week 54052 04/02 - 10/02Week 64393 11/02 - 17/02Week 74076 18/02 - 24/02Week 84483 25/02 - 03/03Week 94813 04/03 - 10/03Week 105118 11/03 - 17/03Week 115640 18/03 - 24/03Week 125560 25/03 - 31/03Week 134521 01/04 - 07/04Week 145500 08/04 - 14/04Week 155771 15/04 - 21/04Week 166130 22/04 - 28/04Week 176150 29/04 - 05/05Week 185925 06/05 - 12/05Week 196000 13/05 - 19/05Week 205823 20/05 - 26/05Week 215383 27/05 - 02/06Week 225928 03/06 - 09/06Week 236026

11 Lessons Learned (3). Everything we do needs to be “future proofed”  High Davic install base  Obsolete Technology  Extended development cycle  High test unit price Davic IP Docsis DAVIC DOCSIS I.P.

12 FY14 Budget. Things we need to do: Europe Win Belgacom €840K Win share of UPC Europe€1M (Germany, Poland, Romania) Win Hipoint Australia €320K USA Win AT&T Uverse$1,690K Win Houndog AT &T$1,666K Start Verizon Programme$400K ROW Secure MCA & UEC VM IFT Test output Retain UPC NL in GLR * Don’t lose sight of FY15 * The FY15 budget will be the output of what we do in FY14

13 Strategic Initiatives. Expanding our STB Activity  Licensing for test technology  Competitors  Logistics Providers  OEM’s  Move to remote diagnostics STB/BB/TV  Targeted at selected networks  Using the STB/Home Hub for alternative service provision  Security  Medical  Care

14 Strategic Initiatives. A Bigger Flag in the USA  Acquisition  Competitor/Logistics Provider/Network/Facility Acquisition  Partnerships  Logistics Provider/Technology Company/Software IT Co  The non client network  RLA/Consulting/Focus Groups/Publications  We are now known in the US but building presence needs traction.

15 Strategic Initiatives. Geographical Scope  Research BrazilFY15  Develop South Africa and Australia FY14  Develop Germany (UPC)FY14  Research Russia  Develop support for group BDE Spain, Poland, Romania, South Africa, Germany


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