1. Phase 5: Game Marketing

2. Phase 5: Game Marketing Outcomes I can design and produce a logo that accurately represents my game development company. I can search for and select good game cover designs and explain my choices. I can design and produce a case to market my game to the target audience. I can identify specific and measurable success criteria related to the project brief. I can give effective feedback to others.

3. Logo What is a logo? What are they used for? Find 5 examples of well-known logos. http://www.outboundengine.com/

5. Logo Design Black and white unicorn Pastel colours Answer the question, ‘Why are logos important?’ Create 3 sample (hand drawn designs) Choose one design to be created digitally.

6. Peer Review Design #1Design #2Design #3 Review everyone's Visualisation Diagrams. Vote for the logo you like the best. Make sure you keep their work tidy.

7. Demonstration

8. Create Your Logo Select and appropriate file size. Create your logo. Save it to an appropriate file type.

9. Game Cases Use the internet to find 3 examples of computer game cases that you like...

10. Examples Look at the 3 examples of computer game cases that you found. Copy and paste them into a your worksheet. Say why you like them. It could be: – The Picture. What makes it interesting? – The mood. Fun, happy or sad. – An interesting title. – An interesting tagline. – Or something else…

11. 12345 Which of these was the most successful?

12. Game Cover Design Complete Task 1 and Task 2.

13. Format Rating Title Tagline Logo Character Tasks 1 and 2: Answers Why is a cover important?

14. Game Cases Can you find the dimensions of a computer game case? Add the answers to your worksheet.

15. Success Criteria Using your knowledge of game cases write a list of success criteria for your game cover on your worksheet. Don’t forget to use the information from: – Your 3 chosen game covers; – Game cover design; – Game cover dimensions.

16. Sketch Out 2 Designs Each cover should have: Title Tagline Format Rating Company logo Picture, including the main character

17. Peer Review Look at other people’s game cases. Does each cover have everything required (title, tagline, format, rating, logo and character) Do you know what the game is about from the case? What do you really like about the case? What would make the case even better? Which case do you think is the best? Why?

18. The Legal Bits For use only with Xbox 360 © entertainment systems. Xbox 360 © requires up to 256MB for system updates. Storage requirements are subject to change. Unauthorised copying, reverse engineering, transmission, public performance, rental, pay for play or circumvention of copy protection is strictly prohibited. Xbox 360 © Live system requirements: in available games, paid subscription required for online multiplayer; some features and downloads require additional storage, hardware and/or fees. Live is not available in all countries. Go to www.xbox.com/live for more information. Features and system requirements may change without notice. Subject to terms of use (at www.xbox.com/live/terms ). Under 13 requires parental consent. See www.xbox.com/live for full details.www.xbox.com/live www.xbox.com/live/termswww.xbox.com/live

19. The Blurb Write the blurb for your game. Make sure you are using the correct tense. Use language that will entice and excite the reader. Your blurb should be 50-75 words. Minecraft for Xbox 360 lets you create worlds from the comfort of your sofa. Play alone or play with your friends. At night monsters come out, so make sure to build a shelter before that happens. After that, your world is your imagination. Football is the greatest drama on earth and FIFA 15 puts fans centre stage, allowing them to feel the emotion and intensity of the world's greatest sport. The Legend of Zelda: Majora's Mask 3D brings Link's engrossing, spooky quest through the mysterious world of Termina to a handheld system for the first time, with enhanced 3D graphics and added features for users to streamline gameplay for a more comfortable experience.

20. Create Your Case Game Cover Checklist Front CoverSpineBack Cover Title Tagline Format Rating Company logo Picture Format Title Logo Product Code (Same rotation Game screenshots Blurb Game features Barcode Age certificate System Requirements PEGI warnings Legal bits Width = 130mm + 15mm + 130cm Height = 185mm Top Margin = 0mm Bottom Margin = 0mm Left Margin = 0mm Right Margin = 0mm

21. Look at the games of other students and share: – Two strong points and one thing you would improve – “two stars and a wish”. – One thing you have seen that you want to add to your own case. Make any changes to your case. Review Your Case