1. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation1 Building a Smarter Planet IT @ IT Panel – ISO General Assembly, Oslo 2010 Adam Jollans, Program Director, Strategy & Technology, IBM

2. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation2  Interconnected and interdependent behavioral models optimize Smarter Planet solutions  Dynamic capture and assimilation of data using closed-loop models for prediction & response  Individual and community behaviors & preferences leveraged for improved business outcomes  Interconnected and interdependent behavioral models optimize Smarter Planet solutions  Dynamic capture and assimilation of data using closed-loop models for prediction & response  Individual and community behaviors & preferences leveraged for improved business outcomes Evolution of the Smarter Planet ++ Smarter Planet (Past) Distinct physical, people, IT and business worlds Smarter Planet (Present) Instrumented, interconnected, and intelligent Smarter Planet (Future) Interactive, interconnected & interdependent, digitally represented world Orchestrating the Smarter Planet

3. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation3 Interconnected and interdependent behavioral models will provide the intelligence to predict outcomes and exercise closed loop control Command & Control Centralized; Distributed; Peer-to-Peer Control Platform Actions Capturing (Devices, Sensors, Imaging, Cell Phones) High fidelity, continuous, human assist Real world Data & Measurement Platform Distributed EnergyBuildingsSupply-ChainsWater Systems Simulation & Prediction (What if Analysis) Multi-Modal, Multi-domain Decision Model (Optimum/ robust action) Assimilation, Interpolation and Explanation Point detection  Field Reconstruction  Connecting the Dots Context & constraints Potential Outcomes Observed worlds Modeling & Orchestration Platform Action(s) High-Quality Trusted Data (Regulation & Policies) Orchestrating the Smarter Planet

4. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation4 Usage Pattern Intelligent Utility Network Behavioral Models Demand Models Real-Time Visibility Environmental Models Optimal plan & schedule for restoration and reenergize the Grid after a disaster Real-time Interaction with ground crew Optimal dynamic load Shedding and Demand management A common orchestration platform optimizes outcomes by applying behavior models to real-time information. Making decision choices to optimize outcomes Orchestrating the Smarter Planet Case 1: Smart Grid solutions continuously optimize the expected outcome using real-time data assimilation & behavioral models. Results Model & Analytics OrchestrationData & MeasurementControl Smarter Planet Platforms

5. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation5 A common orchestration platform with cross-domain visibility and decision levers enables a city-wide command & control center Making decision choices to optimize outcomes Case 2: A Smarter City continually optimizes outcomes using real-time data assimilation and behavioral models. Dynamic carbon footprint and air quality continuously monitored and assimilated Real-time traffic condition continuously monitored and modeled Dynamic behavioral models of the population continuously assimilated for hot spots Smart transit system with modeling of usage and scheduling adaptation Behavioral ModelsReal-Time Visibility Dynamic Congestion pricing adoption addresses carbon footprint, traffic Continuous management of highway entrance and HOV lanes minimizes congestion and carbon footprint Orchestrating the Smarter Planet Results Model & Analytics OrchestrationData & MeasurementControl Smarter Planet Platforms

6. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation6 Real-time crime center (RTCC) leverages behavioral models to stitch together most likely scenarios for forensics and crime investigation Connecting the Dots (based on behavioral models) 911 Call Center Behavioral patterns of criminals can be developed on top of a spatiotemporal model Advanced video analytics for license plate, abandoned objects, suspicious vehicles, etc.  5M Criminal Records, Parole and Probation files  20M Criminal complaints, arrests, 911 & 311 call logs & summons  31M National crime records  33B Public data  Additionally DMV data Warehouse (NYPD) Behavioral ModelsReal-Time Visibility Police patrol with laptop connecting to RTCC Early warning of criminal behavior for crime prevention, dramatic reduction of average time for solving crimes Orchestrating the Smarter Planet Case 3: “Connecting the Dots” by using real-time behavioral model based orchestration to identify the most likely explanations for the available information Results Model & Analytics OrchestrationData & MeasurementControl Smarter Planet Platforms

7. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation7 Congestion Pricing (Stockholm) (Transportation  Public Safety, Healthcare) Risk Models: Credit Risk, Market Risk, … Facebook, LinkedIn Intelligent Utility Network (IUN, AMR, AMI) eHealth Weather Model Transport: Traffic Flow Models Oil & Gas: Reservoir Models Interconnection and Interdependency Single DomainEcosystem Systemic Risk  Financial Market  Power Grid  Transportation Pandemic Surveillance CBM Org Chart IT Config. Model Evidence Based Medicine Smarter City Malta (Water, Energy) Smarter City Masdar (carbon, waste, energy, water) Current opportunities and experience base Smarter Planet solutions for the next 2-20 years Crime Prevention (NYC) (complaints, summons, 911, video surveillance, RTCC, …) Future Smarter Planet solutions will require interconnected and orchestrated measurements and models across multiple domains Number and Type of Models w/ Functional w/ Structural w/ Behavioral Smarter Grid (weather, people, building,.) Smarter Cities (Dubuque) (carbon, utility, transportation) Counter-party Risk Smarter City South Bend, IN (Drainage, Weather) Orchestrating the Smarter Planet

8. IT @ IT Panel - ISO General Assembly, Oslo 2010© 2010 IBM Corporation8 Interconnected Open Standards across domains are a key enabler of this world-wide web of smarter systems, just as they enabled the Internet Source: ISO Annual Report 2009