1. The Future of Associations and their Meetings Luc M. Maene International Fertilizer Industry Association (IFA) ASSOCIATION EXPERT SEMINAR Frankfurt am Main, Germany 16-18 April 2005 www.iccaworld.com

2. International trade association Located in Paris, France More than 450 members in 84 countries > 50% based in developing countries

3. Internal trends: members External trends: suppliers

4. Association Expert Seminar, IMEX, 2005 Technology sophistication 1Members want the latest technology at their disposal during events (Internet kiosks, Wifi, etc.) 2Proliferation of communication tools and channels 3In turn, inundated by communications from suppliers

5. Association Expert Seminar, IMEX, 2005 Security writ large 1Reduced venue choices 2Visa constraints 3Associated risks

6. Hotels and conference centres prefer other clients. Associations are perceived as higher risk than corporate or incentive clients Hotels and conference centres are now less focused on providing hospitality and more focused on yield management, ROI, etc. Association Expert Seminar, IMEX, 2005 Associations are not preferred clients

7. Association Expert Seminar, IMEX, 2005 Participants’ demands are growing 1Programme content 2 Flexibility AND cut-rate costs 3 Yet unpredictable attendance, travel plans