1. RECMA U DOMESTIC REPORT GERMANY Franceline, 23 rd of October 2007

2. 1. 1. List of media agencies: Networks WPP / GroupM MediaCom (Düsseldorf / Berlin / Hamburg / München) Mediaedge:cia (Düsseldorf / Frankfurt am Main / Hamburg / München) MindShare incl. Maxus (Frankfurt am Main / Düsseldorf) ------------------------------------------------------------------------------------- Publicis Groupe Media, buying group: Medialogics TkmStarcom (Düsseldorf / Frankfurt am Main) ZenithOptimedia incl. Zenithmedia and Optimedia (Düsseldorf / Frankfurt am Main / Hamburg / München) ------------------------------------------------------------------------------------- Omnicom Media Group, buying group: OPera OMD (MEDIA TEAM OMD and OMD in Düsseldorf / OMD in Berlin / GFMO OMD in Hamburg / Heye Media OMD in München) PHD launched in July 2006 (Frankfurt am Main / Stuttgart) ------------------------------------------------------------------------------------- Interpublic, buying group: MagnaGlobalMediaplus Initiative incl. Creative media services (ex Brand Connection) (Hamburg) Universal McCann (Frankfurt am Main / Düsseldorf / Hamburg / Nürnberg) ------------------------------------------------------------------------------------- Aegis Media Carat (Wiesbaden / Berlin / Düsseldorf / Frankfurt am Main / Hamburg / München ) Vizeum incl. HMS and Dr. Pichutta agency (Wiesbaden) ------------------------------------------------------------------------------------- Havas Media MPG (Frankfurt am Main) Hamburg Berlin München Stuttgart Frankfurt/M. Wiesbaden Nürnberg Düsseldorf

3. 1. 2. List of media agencies: Independents Major independents S&J Media (Initiative 33%) (Hamburg) Mediaplus (Serviceplan Group / buying group: MagnaGlobalMediaplus ) (München / Hamburg) Pilot Media (Pilot Group) (Hamburg / München) Crossmedia (Düsseldorf / Hamburg) ---------------------------- Small local players JOM Jäschke Operational Media (Hamburg) DIEMEDIAFABRIK (Berlin) Moccamedia (Trier) Selektiv Media (Frankfurt am Main) Hamburg Berlin München Frankfurt/M. Düsseldorf Trier

4. 2.1. Market share Market share held by the networks:  WPP/GroupM: 24.1%  Aegis Media: 12.9%  Omnicom Media Group: 8.9%  Publicis Groupe Media: 8.6%  Interpublic: 5.7%  Havas Media: 1.3%  Total Networks: 61.5% Identified independents: 5.6% Independents / In-house total: 38.5% TOTAL GERMAN MARKET incl. direct mail: 23 508€m

5. 2.2. Growth rate Total market in Germany (traditional media incl. direct mail :  2005: 21 593 €m  2006: 23 508 €m +9% growth over 2006 ZO advertising expenditures forecasts: 1.8% projected growth in 2007

6. 3.1. Cartography 2004-2006 Major account moves 2006:  Storck 70€m Carat to MediaCom (July 06)  Danone >€140m Carat to MediaCom (Oct 06)  Quelle >€20m MediaCom to Carat (Sep 06) (lost tradi. media, direct mail still MediaCom)  Fiat/Lancia (retained Alfa and Fiat Transporter about 20€m) >€40m Starcom to Carat (decision Feb 06, effective Apr 06)  PSA (buying, handled by 2MV) >€90m 2MV (Mediaedge:cia and MPG) to OMD (Oct 06) – no review  Daimler Chrysler (Mercedes Benz) (plan) (d)>€50m PHD from S&J Media (June 06) (extension)  Henkel and Schwarzkopf >€80m from Carat, partly retained and handled together by Mediaedge:cia with OMD (Apr 06)  Schlecker Anton GmbH (TV buy only) >€45m (July 06) Mediaplus from in-house

7. 3.2. Major account moves 2007 Bundespresseamt Berlin (18€m) from DieMediaFabrik to Carat (10€m) (with MediaCom (8€m) responsible for coordinating rebates within the client's structure) (Jan 2007) Dekabank (20€m) from Mediaedge:cia to Universal McCann (Jan 2007) Glaxo Smith Kline (80€m) from Carat to MediaCom (Carat retained 1-2% of the account) (June 2007) Versatel (15€m) from Starcom to Initiative (Feb 2007) Apotheker Walter Bouhon (15€m) from Vizeum to Mediaplus (Jan 2007)

8. 3.3. Diversified Services

9. 4.1. You said transparency of the market? Alexander Ruzicka, ex-CEO Aegis Media Germany

10. 4.2. Degree of maturity of the market Not very transparent market - discounts not given back to clients Monopolistic situation of TV shared between RTL Group and ProSiebenSAT.1 Media (ex SevenOne Group); special deals with agencies Well developped Diversified Services id. as in UK Concerning pitches:  No link to creative agencies  Pitches controlled by media consultants  Stable number of pitches Planning assignments especially for big accounts:  Apollinaris: Carat B and Crossmedia P (2005 and 2006)  Hornbach: Carat B and Crossmedia P  P&G: TKM Starcom (P 40%); MediaCom (B + part of P)  Coca Cola: Carat (S & P); MediaCom (B)