2. A campaign to inform and educate women about true Biblical values and motivate them to pledge to vote based on those values

3. Goals To help women see the significance of their roles and voices in the nation To engage 75,000 people to visit RedShoeVotes.com and pledge to vote in 2016

4. Why Do We Need This Campaign? The nation is in dire condition: Significant decline in spiritual activity: In the past 10 years, the percentage of people who even claim to be Christian has dropped from 84% to 62%. 47% of the population is completely un-churched (as opposed to 28% only 5 years ago). Confidence in the government is extremely low: 66% of the population is frustrated and believes the government will never change for the better.

5. Christians are not engaging to make a difference in the government.

6. Christians in 2012

8. Every Vote Matters 2015: a state legislative seat in Mississippi ended in a literal draw. The winner was chosen by straws! Alaska: state assembly seat with more than 10,000 votes cast, the eventual winner took the seat by a margin of one vote! A NJ Assemblyman won the election by just 40 votes in a race where more than 50,000 were cast. A tax increase initiative in a city in Ohio was passed into law by a margin of two votes.

9. Every Vote Matters 2010-2015: 8 elections for federal or state offices were decided by a margin of less than one-tenth of one percentage point In 2012, 22 Congressional seats, 4 Senate seats, 4 gubernatorial campaigns, were won by margins of less than 3% of the vote. In 2014 there were 21 Congressional races, 5 Senate races, and 6 gubernatorial seats decided by less than 3% of the vote.

10. 2016 Electoral Context: More Than a President Huge number of seats are up for grabs: Huge number of seats are up for grabs: 435 seats in the U.S. House of Representatives 435 seats in the U.S. House of Representatives 34 seats in the U.S. Senate 34 seats in the U.S. Senate Governor in 12 states and 2 territories Governor in 12 states and 2 territories More than 5,000 seats in 43 state Senates and 43 state Assemblies More than 5,000 seats in 43 state Senates and 43 state Assemblies More than 11,000 county and local seats More than 11,000 county and local seats In short: American leadership is in our hands In short: American leadership is in our hands

11. Target Audience: SAGE Cons Spiritually Active, Governance Engaged Conservatives Born again Christian Highly religious “High view” of Scripture Most likely Republican Older, well educated, wealthier, mostly from South and Midwest Highly patriotic Ideologically conservative Well-informed and active politically Influential

12. Politically Targeted Niches SAGE Con Women = 6% of voting population (13-15 million women)

13. Politically Targeted Niches

14. SAGE Con Women: Faith & Politics 11%: their church has been very involved in politics 58% want their church to be more involved 21%: their church has spent a lot of time teaching biblical views on current issues 65% want their church to teach more about biblical views on current issues

15. SAGE Con Women : Faith & Politics Issues of greatest interest for teaching biblical perspectives: Abortion91% Religious persecution89% Poverty88% Role of culture83% Sexual identity83% Relationship to Israel81% Comparative worldviews80% America’s Christian heritage80%

16. SAGE Con Women Faith & Politics George Barna’s survey identified 22 issues for which 67% or more want biblical teaching! 89% believe such teaching adds value to society 78% believe such teaching is a biblical responsibility of the local church

17. Biggest Challenge for SAGE Con Women SAGE Con Women Don’t Talk Election Politics with Non-Con Friends

19. As Christian women, we want to make sure our values are being represented at the ballot box. We cannot wait for others to speak for us; we need to speak up!

21. RedShoeVotes.com Overview of the campaign Women’s Manifesto A tool where people can officially pledge to vote; this will also capture emails so we can send encouragement, updates, and voting deadline reminders Tools that will allow individuals to check whether or not they are already registered to vote Ideas for getting involved in the campaign

22. How You Can Engage These resources are available for you to download: – Flyers – Bulletin Inserts – Promo Video – Business-sized cards to hand out You can use these tools to connect with those in your sphere of influence, encouraging them to be informed and pledge to vote.

23. Start Now! If you are willing to commit your efforts to this campaign, we’d love to stay in touch with you to give you updates and access to resources as they become available. Take out your phone and go to www.redshoevotes.com. www.redshoevotes.com Pledge your vote! Commit to spreading the word through your networks and friends!