1. Report from Council and News from CERN James Gillies 14.10.2010 Report to Council – my main message: I don’t know how we managed before EPPCN Feedback from Council What’s happened since the start-up

2. Report from EPPCN James Gillies 17.9.2010

3. Key points: Main activity: LHC First Physics Upcoming activity: Schools cosmics workshop Recommendation: Additional languages for CERN Communication Ongoing LHC and physics communication

4. LHC First Physics 120 Journalists from 18 countries 2 press centres + visits to experiments’ control rooms and computing centre First journalists arrived before 6:00, last left at 19:00

5. LHC First Physics At least 2,500 news items published on March 30 More than 800 news items broadcast worldwide on March 30 using CERN footage from Eurovision satellite – Including Al Jazeera, ARD, Antena 3, BBC 1,2,world, TVN24, Globo, TF1, France2, France3, CNN (+ Asia, Arabic, Turkey), FOX, MSNBC, RTL CERN published 10 video stories in March via Newsmarket.com. 706 video clips were ordered by 80 media outlets – Including AFP, EFE, APTN, ARD, CNN, Discovery Channel, Globosat, LCI, Reuters, RTL, RTVE, Sky News, El Merucio, IDG News, Spiegel Online, Telegraph, Zoomin

6. LHC First Physics 231 peak simultaneous connections to CERN's HQ broadcast (from LHC institutes) The CERN LHC First Physics day-long webcast was visited by 700,000 unique computers (IP addresses) GroovyGecko general audience streams (their CEO said "make no mistake, this was a huge webcast”) – By 17:00 on the 30th, more than 2 million videos viewed – CCC (Main webcast) - 1,265,830 hits – CMS - 181,064 hits – ATLAS - 276,585 hits – LHCb - 163,855 hits – ALICE - 199,295 hits Yospace mobile streaming: 3,521 stream requests Rebroadcasters: – TF1News: 35-40,000 viewers – CARNet: 4,307 unique visitors – Livestation: 6,749 unique visitors

7. LHC First Physics CERN's public homepage recorded 205,000 visitors (unique IPs) from 185 countries, compared to a normal average of 10,000 visitors per day The Press Office site (includes LHC First Physics site) recorded 154,000 visitors, up from a usual average of 2,000 per day

9. LHC First Physics Twitter: CERN went from 90,000 to 120,000 followers during the day Keywords "LHC", "CERN", "TeV" and "experiment" were all global trends on Twitter at some point during the day

10. Organized by ASPERA, EPPCN, EPPOG Aim: to catalyze networking between existing schools projects in CERN Member States Date: 15 October 2010 Schools Cosmics Workshop

11. Languages for CERN Communication EPPCN recommends that CERN extend its supported languages for external communication to include English, French, German, Italian, Spanish. EPPCN recommends that CERN collaborate with any Member State that makes efforts to translate CERN material into its own language. CERN’s existing core communication material requires approximately 6 month FTE to translate. EPPCN recommends nominating a language person for each Member State to coordinate this effort.

12. That was the easy bit… It’s now that the challenge begins! Aim to sustain interest through social media channels Aim to provide media information (press releases) at rhythm of 1 month (e.g. Lead ions, Cloud results, end of proton running…) Ongoing LHC/physics communication

13. Many positive comments from several delegations. Two delegations (EU and Ru) stressed need for increased communication on applications and societal benefits. Language policy largely appreciated One comment (Se) suggesting an alternative whereby we translate a sub-set into all MS languages. Feedback from Council

14. The PRESIDENT observed that the LHC's excellent public image and the generally very positive media coverage could be attributed both to the attractiveness of the project itself and to the efforts of the EPPCN, the European Particle Physics Outreach Group (EPPOG) and various outreach initiatives by individual physicists and communicators. As underlined in the document, the challenge for CERN and particle physics communication was to maintain the current level of interest in the future. In that connection, he wished to point out that the approval of the Strategy update at the September 2012 European Strategy Session of the Council in Brussels, which Europe's research ministers would be invited to attend, offered an excellent opportunity for a dedicated media event, which would need to be well prepared. From the Draft Minutes from Council

15. [The Council] further took note of the invitation on page 4 of the document to appoint language representatives for each Member State and Communication Network representatives for the four States with vacant seats, namely Bulgaria, Israel, Russia and Turkey. From the Draft Minutes from Council

16. Service offered by the InterAction collaboration – in this case helped by EPPCN Committee: John Womersley (UK, Chair), Anne-Muriel Brouet (CH), Reidar Hahn (US), Judy Jackson (US), Minna Merilainen (FI), Vanessa Mexner (NL), Christian Mrotzek (DE), Youhei Morita (JP) Secretary: Elizabeth Clements (US) Peer review of CERN Communication

17. Request… If available – please let us have a number we can reach you at in case the committee would like to talk to you. Peer review of CERN Communication

18. Typical tweet: LHC data taking takes another big step forward http://ow.ly/2JmFp http://ow.ly/2JmFp We’re now over 200,000 followers LHC progress since 30 March BREAKING NEWS: 2010 intensity objective achieved 14/10/2010

19. ATLAS New Scientist, 14 September: Quark excitement: LHC surpasses rivals for first time LHCb Symmetry, 20 September: LHC experiments push limits in new publications CMS derStandard, 22 September: Erste Ergebnisse vom CMS-Experiment überraschen Fachwelt ALICE… watch this space! Physics results

20. Proton running for 2010 set to end at the end of this month. Lead ions scheduled for around 11 November. CMS result augurs well for the Pb run, but… Lead ions Announcement procedure: front page feature on the public web site before the end of proton running links to information about the science and the safety of lead ion running press release at the end of the proton running. no media event (visits can be arranged) updates via the usual channels - twitter, Bulletin, web features....

21. 25 August: AMS detector leaves for KSC Good collaboration with Geneva airport and ESA Launch scheduled for 2011 AMS

22. First paper submitted. Publication date not yet known. CLOUD

23. Approved by Council in September. Represents a 5% cut in MS contributions. Next LHC shutdown accompanied by all accelerators shutting down. Other programmes slowed down, but not stopped (LHC luminosity upgrade, CLIC). CERN considers it fair. MTP

24. The bottom line… That was the easy bit… It’s now that the challenge begins! Aim to sustain interest through social media channels Aim to provide media information (press releases) at rhythm of 1 month (e.g. Lead ions, Cloud results, end of proton running…) … The agenda of this meeting is designed to support this objective…