2. Agenda 9:45 – 10:00 Bienvenida y Presentación de la SOA Conference Fernando Bocigas, Jefe de Producto Plataforma de Aplicaciones 10:00 – 10:45 Real World SOA y Estrategia de Software + Servicios de Microsoft Zubair Murtaza, Director of Product Marketing. Microsoft Corporación 10:45 – 11:30 Novedades de BizTalk Server 2006 R2 y Roadmap futuro: Oslo Kris Horrocks, SR Technical Product Manager. Microsoft Corporación 11:30 – 12:00Café

3. Agenda 12:00Salón La Mancha Salón Castilla 12:00 – 12:45 Anatomía de una Aplicación de Negocio basada en Software + Servicios Salvador Sánchez, Principal Technology Specialist. Microsoft Ibérica Audiencia: Responsables y Directores de IT BizTalk Server 2006 R2 for SOA and BPM Juan Carlos González, Kabel Audiencia: Arquitecto, Responsables y Directores de IT 12:45 – 13:30 El futuro de la Experiencia de Usuario Carlos Oramas,.NET Architect Advisor. Microsoft Ibérica Audiencia: Arquitecto, Responsables y Directores de IT Cómo elegir la combinación adecuada de Microsoft Office SharePoint Server, Windows Workflow Foundation y BizTalk Eduardo Azanza, Principal Technology Specialist. Microsoft Ibérica Audiencia: Arquitecto, Responsables y Directores de IT 13:30 – 14:30Cóctel

4. Agenda 13:30 – 14:30Cóctel 14:30 Salón La Mancha Salón Castilla 14:30 – 15:15 BizTalk Adapters for WCF Tomás Hernández, MVP BizTalk. Responsable de Integración de Ilitia Technologies, S.R.L Audiencia: Desarrollador Arquitecturas de Aplicaciones Compuestas sobre Office System Pablo Peláez, MVP de Visual Studio Tool for Office. Plain Concept Audiencia: Arquitecto, Responsables y Directores de IT, Desarrollador 15:15-16:00 Conectando Aplicaciones LOB (Line of Business Applications) con Microsoft BizTalk Adapter Pack. Roberto González, MVP BizTalk. Renacimiento Audiencia: Desarrollador, Arquitecto AgilePoint: El Modelo es la Aplicación Juan José Rodriguez, Dir. Gerente de Organización. Ascentn Iberia Massoud Dehkordi, Dir. General. Ascentn Iberia Audiencia: Arquitecto, Responsables y Directores de IT 16:00Salón Castilla 16:00 – 16:45Microsoft Enterprise Service Bus Juan Carlos González, Arquitecto de Soluciones. Microsoft Innovation Center Audiencia: Arquitecto, Responsables y Directores de IT

5. Zubair Murtaza Director, Product Management Microsoft Corporation

6. World-wide buzz and momentum! 17 countries 27 cities 5,000+ attendees

7. What do Services have to do with the Nobel Prize in Economics? Ronald H. Coase Nobel Prize 1991 Boundaries

8. 1.Software + Services Vision 2.Real World SOA Approach 3.Enabling SOA Capabilities

9. Client-Server Web SaaS?SOA? Web 2.0? ??? Mainframe

10. Service delivery Service composition Service experience & economics SaaSSOA Web 2.0 Services are built by software +Take an expansive view +Need integration +Want platform = Software + Services

11. Software Services Pricing Trial Operations Flexibility Instrumentation Control Customization Integration Richness …

12. Software+Services Software Services

13. Software + Services in Action

15. Software+Services Software Services

17. A style of architecture, not a product Leverages existing assets in a loosely-coupled manner Standards are critical for success : WS-*, XML, RSS… Web services makes service orientation practical and drives broad industry interoperability Primary benefit centers around business agility SOA represents an enabler for faster process change, greater business insight and competitive advantage, and the creation of a new generation of dynamic applications.

18. where you start Prioritize where you start - Build a capability roadmap - Dont boil the ocean - Iterate real successes business need Start with the business need - Not IT in isolation - Not exclusively reuse or data Web Services

19. Expose Service enablement DataLegacyLOBPackaged Apps Trading Partners

20. Compose Orchestration and Workflow DataLegacyLOBPackaged Apps Trading Partners

21. Consume Productivity/Innovation Packaged Apps Devices and People Web 2.0 Portal DataLegacyLOBPackaged Apps Trading Partners

22. Tooling Management DataLegacyLOB Packaged Apps Trading Partners Packaged Apps Devices and People Web 2.0 Portal Security

23. Increased revenues by 20% Reduced invoice generation time from 10 days to 20 seconds Improved customer service - more up-to-date, reliable info Expected to cut development costs for its next project by $2.4M CommSee: 30k users, 100+ apps Primary branch experience World-wide IT support for 400k+ users Increases productivity, reduces deployment time by 83 percent Reduced time-to-market for new services by 40% Reduced provisioning costs by 10-15% Reduced help-desk costs by 10-15%

25. Compose User Interaction Compose Compose Business Transaction Compose Expose Existing Systems Expose Consume User Directed Consume Presentation Services Collaboration Services Composition Services Business Process Services Information Integration Services MessagingServicesMessagingServices Connectivity Services Security and Identity Management and Governance Design and Development

26. Compose User Interaction Compose Compose Business Transaction Compose Expose Existing Systems Expose Consume User Directed Consume SharePoint Server,.NET CF, ASP.NET/AJAX, Silverlight, WPF SharePoint Server & Live Communications Server SharePoint Server, WF, CAB BizTalk Server WF WF SQL Server BizTalk Server WindowsWCF WindowsWCF BizTalk Server, WCF Active Directory System Center, MOF, Partners Visual Studio. Patterns & Practices, MSF

27. Enterprise Proven ESB Guidance Business Process Alliance Simplify Interoperability WCF Support for WS* IBM midrange & mainframe Adapters Edge of the Enterprise Native EDI, AS2 B2B Vertical Standards RFID

29. Over 7,000 customers worldwide 90% of the Fortune Global 100 12 of the 15 largest Retailers in the World 9 of the 10 largest Insurance Companies in the World

30. Services (crossing boundaries) is the Common Denominator S+S Motivates Microsofts platform strategy Strengths of both worlds – along continuum Industry trend, but need a platform For the Enterprise – Real World SOA Business Driven, Iterative Approach Enabling SOA Capabilities Today – The Connected Enterprise Tomorrow - The Next Wave of Innovation

33. Compose User Interaction Compose Compose Business Transaction Compose Expose Existing Systems Expose Consume User Directed Consume SharePoint Server,.NET CF, ASP.NET/AJAX, Silverlight, WPF SharePoint Server & Live Communications Server SharePoint Server, WF, CAB BizTalk Server WF WF SQL Server BizTalk Server WindowsWCF WindowsWCF BizTalk Server, WCF Active Directory System Center, MOF, Partners Visual Studio. Patterns & Practices, MSF

34. XML B2B EAI (partner adapters) Vertical B2B BPM Partner Adapters SOA/ESB Adapters in Box Host Integration SOA/ESB BPM Extend B2B (+EDI/AS2) RFID V5 BizTalk Server 2006 R2 V4 BizTalk Server 2006 V3 BizTalk Server 2004 V2 BizTalk Server 2002 V1 BizTalk Server 2000 500 Customers 2,000 Customers 4,000 Customers 7,000 Customers

35. Contoso ERP HR System eComm CRM Logistics Customer Customer Bank Supplier EDI RosettaNet SWIFT XML

36. BPM B2BEAI Contoso Logistics Customer Customer ERP eComm CRM Bank Supplier SWIFT RosettaNet AS2 EDI Batch

39. Sales Management Engineering Customers Partners SaaS Provider

42. Rules Requirements Design Health Process Deployment Workflow Contracts Challenges to Overcome Communication Relationships End to End View Skill Set Ecosystem

43. 1. Create models 2. Store and share models 4. Deploy, execute, manage the application 3. Implement the model Models must become more than documentation.

44. Requirements Process Design Contracts Workflow Rules Deployment Health … We need a way to bring these models together

47. A Better Way to Build, Deploy, Manage Applications

48. Modeling Language An approachable, mainstream, textual modeling language for describing both data (e.g. requirements) and behavior (e.g.workflow) Process Server A full featured execution environment for workflow, rules, and any.NET service. Cloud Services A set of Microsoft hosted services including a service bus and a process server Service Bus Model Repository Cloud Services Modeling Tools Process Server Modeling Language Bus Analyst ArchDev IT Pro

49. Internet Service Bus Enterprise Service Bus BizTalk Server On-premise SOA infrastructure for loosely-coupled communication based upon web service standards Automation and management of business processes Prescriptive guidance for ESB implementations available at www.codeplex.com/esb www.codeplex.com/esb BizTalk Services Firewall friendly messaging, identity, and workflow services Extend our server reach and capabilities for cross- organizational composite applications CTP release of services are available today at http://labs.biztalk.net http://labs.biztalk.net Service Bus Naming Directory Identity Messaging Eventing … … On-Premise SoftwareCloud Services

50. Services: Extending services from the client to the cloud Models: Making models a mainstream part of development

51. Microsofts SOA strategy is to provide Software + Services platform that dramatically simplifies the process of building, deploying, and managing applications that cross boundaries. Technical Organizational Physical BizTalk Server 2006 R2 is a cornerstone of Microsofts SOA platform. Oslo will extend BizTalk Server and other products with industry leading support for Services and Models.