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Chapter 8: Short-Run Costs and Output Decisions. Firm’s Decisions.

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Presentation on theme: "Chapter 8: Short-Run Costs and Output Decisions. Firm’s Decisions."— Presentation transcript:

1 Chapter 8: Short-Run Costs and Output Decisions

2 Firm’s Decisions

3 Fixed Costs Average fixed cost is simply total fixed cost divided by the quantity of output. As output increases, average fixed cost declines because we are dividing a fixed number (e.g. $1,000) by a larger and larger quantity.

4 Variable Costs

5 Variable Costs (cont.)

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11 Total Costs

12 Total Costs (cont.)

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14 Review

15 Review (cont.)

16 Perfect Competition

17 Total Revenue (TR) and Marginal Revenue (MR) total revenue (TR) is the total amount that a firm takes in from the sale of its product: the price per unit times the quantity of output the firm decides to produce (P x q). marginal revenue (MR) is the additional revenue that a firm takes in when it increases output by one additional unit. In perfect competition, P = MR. Clearly, for a competitive firm, MR is simply equal to the current market price of each additional unit sold.

18 The Profit-Maximizing Level of Output


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