1. The Bust Up of the Studio System Say Goodbye to the Good Ol’ Days!

2. The High Life 1920’s-1940’s Includes the Golden Year of 1939 In the 1950’s the Decline begins WHY??

3. Hollywood Goes Down Baby boomers arrive-they are a different audience looking for different content in films Production costs skyrocket up Say hello to Television 1948 Paramount Decision HUAC

4. The Way It Was Oligopoly-small number of people controlling the market Studio profits-1946: $121 million Studio profits-1956: $ 32 million Actors under contract-1947: 742 Actors under contract-1956: 229

5. 1948 Paramount Decision Supreme Court decision forcing the film industry bosses to break up and sell off: Production-sets where the films are made Distribution-who gets the films Exhibition-who sees the films This court decision set up the first independent productions

6. HUAC-House Un-American Activities Committee Made famous in American history by Senator Joseph McCarthy 1947-started investigations into presumed Communist activity by the workers in Hollywood “Hollywood 10”-refused to cooperate and were jailed Studios initially resisted but eventually caved in to investigators 90 testified “Naming names” Blacklisting-prohibited all from working in the industry

7. The arrival of television 1947-14,000 TV sets in the U.S 1948-172,000 1949- 1 million 1950-4 million or 90% of all U.S. homes Currently: Each U.S. home has an average of 3 televisions

8. Response To and Effects of the Decline Technological Innovations and Gimmicks: 3-D Technicolor Cinema Scope VistaVision

9. More Response by Hollywood Appeal to teenagers more by making films in which they would be interested

10. More Response by Hollywood Epic films Serials (like soap operas-they keep you coming back!)

11. And the biggest change of all.. Change in Content: more social realism, politics, feminist issues, less happy endings and sweetness and more of the way people were truly living. Change in Content: more social realism, politics, feminist issues, less happy endings and sweetness and more of the way people were truly living.