1. By: Sam Demissie featuring Matt Applegate De Beers Diamond Corporation

2. Company History Founded in 1888 Involved in mining, trading, and manufacturing diamonds Mining operations mainly in South Africa but also in Botswana, Namibia, and Canada Cecil Rhodes; De Beers founder Lord Nathan Rothschild; funded development of De Beers

3. Facts The largest diamond corporation in the world Did business by controlling market supply and controlling prices. Headquarters in Johannesburg, South Africa Revenues of $6.8 billion in 2009 Returns over $2 billion a year to help development in Africa 20,000 employees

4. Monopoly By 1902, De Beers controlled 90% of the worlds diamond production Did this through means like stockpiling diamonds produced by other manufacturers

5. De Beers Post Transformation The company underwent a business model change in the 90’s Today De Beers controls 50-60% of the worlds market Net profits have gone up since the company transformation The price of diamonds overall has decreased

6. Stance on “Conflict Diamonds” Only sells diamonds from own mines to prevent the selling of conflict diamonds Launched new “Forevermark” diamond branch which promises exceptional quality and integrity to consumers Actively engaged in the Responsible Jewelry Council Maintains the position that all of their diamonds are conflict free

7. Mines owned by De Beers Kimberley mine in South Africa Premier Mine in South Africa (25 miles east of Pretoria) Orapa diamond mine in Botswana Snap Lake Diamond Mine in Canada

8. Famous De Beers Discoveries (1905) The Cullinan Diamond – world largest gem quality rough diamond at 3,106.75 carats. Broken into 9 pieces with the largest being The Great Star of Africa at 530.4 carats. Now in the Crown Jewels of the United Kingdom. (2008) 101.27 carat shield shaped diamond sold to Christie’s Auction House in Hong Kong for $6 million. It was the biggest colorless diamond to come up for auction anywhere in the world for 18 years

9. Famous De Beers Discoveries (1985) Golden Jubilee Diamond- 755.5 carat brown diamond. Worlds largest faceted diamond. (1969) Taylor-Burton 241 carat pear shaped diamond sold for $5 million in 1978. Formerly owned by actress Elizabeth Taylor. (1986) Centenary 273.85 carat flawless diamond insured for over $100 million. Worlds largest flawless diamond.

10. Famous De Beers Discoveries (1990) Millennium Star – Pear shaped and 203.04 carats. Worlds second largest flawless diamond. (1978) Premier Rose - 353.9 carats. Valued at $10 million. (2000) Heart of Eternity – Largest fancy blue diamond in the world at 27.64 carats. Valued at $ 16 million.

11. Bibliography http://depletedcranium.com/the-facts-about-diamonds-and- why-i-dont-like-de-beers/ http://depletedcranium.com/the-facts-about-diamonds-and- why-i-dont-like-de-beers/ http://www.associatedcontent.com/article/15362/the_histor y_behind_the_debeers_diamond.html http://www.associatedcontent.com/article/15362/the_histor y_behind_the_debeers_diamond.html http://www.smh.com.au/news/world/who-paid-record-price- for-huge-diamond/2008/05/29/1211654192147.html http://www.smh.com.au/news/world/who-paid-record-price- for-huge-diamond/2008/05/29/1211654192147.html http://news.bbc.co.uk/2/hi/business/8280788.stm http://www.diamondiva.com/106/taylor-burton-diamond/ http://famousdiamonds.tripod.com/centenarydiamond.html http://www.jacquesmouw.com/about_us.php http://www.debeersgroup.com/en/