1. Advertising

2. Clearance Sales

3. Seasonal Sales

4. Going Out of Business Sales Liquidation

5. Holiday Sales

6. Coupons

7. Rebates

8. Sweepstakes and Contests

9. Personal Selling  Sales associates in stores  Telemarketers  Door-to-Door

10. Sales Associate (salesman)

11. Telemarketers

12. Door to Door Salesperson

13. Store Facilities- Arrangement  Locate frequently purchased items in far corners of the store  High-profit items in prominent position/checkout areas to encourage impulse buying  Shelf Space Shelf

14. Ambiance  Store Décor  Music

15. Deceptive Advertising  Loss Leader  Item price is BELOW COSTS to attract customers to store

16. Price Comparison

17. Bait and Switch  Retailer advertises a product, hoping to persuade customers to come in and buy another product at a higher price  Tell them it is “sold out”

18. Introdutory offer  1 st time offered– price will go up afterwards

19. Deceptive pricing  Advertised “sale” price is not better than everyday price