1. Trace -- Never Forget Your Personal Items Target Market : Main components: 1.Female Graduates RFID Technology School Work V.S. Personal life 2. Career Women Augmented Reality Family V.S. Job 3. Elderly persons Aging V.S. Daily life

2. Trace anything you care about Marketing 1.Life is Short, don’t waste your time on unnecessary searching. 2.Never forget any piece composed of your life. Sales Approach 1.Social networking sites and blogs. 2.Television, magazines and newspapers. 3.Strategic alliance with Apple Inc. Pricing Competitor-based and Cost-based 1.$39 at first 2. Price will decreases each year

3. Trace--Realize and Capitalize the Need Income Summary NPV=$2693 million IRR=841% Sensitivity Analysis 1.Decrease in market share NPV=1249 million IRR=795% 2.Increae in unit cost NPV=2382 million IRR= 751% Y1Y2Y3Y4Y5 Profit $ 349 million $573 million $827 million $1132 million $1628 million