1. BUSINESS NAME: Osters Enterprise. CAC BN: 2364498 NAME OF ENTERPRENEUR: Osakwe Foster C. ADDRESS: 11 Ola-Olu Street, Ire-Akari Estate Isolo Lagos. MOBILE PHONE NO: 08061322277 or 07018521881 EMAIL: chib4star@yahoo.com or chibs4star@gmail.com BUSINESS: Deal in sales and delivery of all sizes of Plastic drums and Fiber keg containers PROCESS: EasySwiftFood (ESF) delivery service. WEB ADDRESS: www.esf.com.ng FACEBOOK PAGE: facebook.com/esf.com.ng TWITTER HANDLE: @esf_com_ng DELIVERY POSTAL CODE: 100263 (for Ajao estate, Isolo and Okota) AREA OF SPECIALIZATION: Delivery of processed food products (FMCGs) and restaurant meals. VISION: Providing quality food products swiftly to consumers at its convenience. PRIVACY POLICY: The information contained in this document shall only remain private and will not be sold, exchanged, duplicated or transferred to any other company for any whatsoever reason without the consent of Osters Enterprise, other than the express purpose of Perusing through the content of this proposal. DATE: 4TH May, 2015 FOOD FOR ALL INITIATIVE

2. Executive Summary Company Summary Mission statement Consumer Segmentation Goals Our impact so far Products Market Analysis Summary SWOT analysis Marketing and Advertizing Plan Management Summary Strategy, Operations and Implementation Summary KPI Financial Budget Income/Revenue Conclusion

3. About 30% of all food produced is never eaten. The world produces enough food to feed all its human inhabitants, but the problem is distribution — the food doesn’t always get to the people who need it and ESF delivery service seeks to tackle this problem. Kick-Off locations Lagos(Isolo, Okota, Ajao Estate) Net Population(Lagos): 22 million Net Population of Kick-off location: 1 million Target Consumers Lower, middle & upper classes Core Targets Households & Urban workforce What We Offer A speedy home/office delivery of quality food products and restaurant meals What We Solve Eliminating the inconvenience and stress of having what to eat and drink hereby providing an easy, flexible, accessible & sustainable solution for consumers. How We Make It Happen ( Our Model) Our Service Hours Placing Orders – 7am-8pm Deliveries – 8am-9pm Placing Orders – 12pm-8pm Deliveries – 1pm-9pm Payment Methods Cash On Delivery Why To Choose ESF Delivery Service ESF Delivery Service is sure a good choice for consumers who want/need an easy, quick and reliable source for quality food products and restaurant meals which offers a convenient alternative providing food with a wide variety of options. Mondays-Saturdays Sundays Max. time between orders and deliveries - 1 hour P.O.S machines Online payments (debit cards) Mobile transfers Demography

4. Easyswiftfood (ESF) is an initiative of Osters Enterprise based in Isolo, Lagos Nigeria and founded in 2015 by Osakwe Foster C who has a bachelor of technology degree in Food Science and Engr. Technology from Federal University of Technology Owerri. ESF delivery services is a pioneer company that ventures into the online food order and delivery services which has been made publicly available “via” the company’s new website www.esf.com.ngwww.esf.com.ng Our business model focuses on delivering a huge selection of quality processed food products and scrumptious fast food meals at appreciable prices and making this available conveniently to every customer. Company Name: Osters Enterprise CAC BN: 2364498 Registration date: 17TH SEP 2015 Operation date: Company address: 11 ola-olu street ire-akari estate isolo lagos Type of business: Trading and servicing of food products Start up capital: ₦ 3,600,000 Shareholder: None yet Mission Statement: To provide easy, swift and quality food products to all consumers at its convenience. Objectives: To eradicate food insecurity and help solve hunger problems. To provide job opportunities for low income earners To be the leading food service provider in Nigeria and in West-Africa.

5. Middle Class 1-15yrs-.Dependent on parents/guardian for nutritious food.Rarely starved but may be mal-nourished 15-21yrs-.Miniature jobs gives little income.Seeks wholesome food for growth. 21-29yrs-.Unsteady income.Active on social media.Seek food to carry out duties. 29-60yrs-.Average income.Need energy from food to work.Responsible for provision of house-hold needs. Busy- Needs help shopping 60yrs-death-.Low income(pensions).Weak- Needs help shopping.Needs food to sustain health. Upper class 1-15yrs-.Dependent on parents/guardian for nutritious food.Not starved or mal-nourished. 15-21yrs-.Pocket money from parents/guardian. Seeks wholesome food for growth. Shop occasionally 21-29yrs-.Steady income..Active on social media.Seek food to carry out duties.Shop regularly for quality food. 29-60yrs-. Rich and wealthy. Crave for surplus food in their homes. Busy- Needs help shopping 60yrs-death-.High income..Weak- Needs help shopping.Needs food to sustain health Lower class 1-15yrs-.Dependent on parents/guardian for nutritious food. 29-60yrs-.Low income.Starved and mal-nourished..Crave rigorously for a good source of income. 15-21yrs-.No income.Need food for daily activities..Dependent on parent/guardian for survival.Seeks wholesome food for growth. 60yrs-death-.Little/no income 21-29yrs-.Little/no income.Weak, needs help shopping..Passive on social media.Needs food to sustain health..Seek food to carry out tasks.

6. CORE GOALS STATISTICS: Out of every 10 Nigerian families, 7 actually stay hungry every night. More than 13 million hungry people in Nigeria. Gender equality; MEN:WOMEN in Nigerian workforce 5:1 respectively. 80% of the Nigerian population live below $1/day. GOALSTRATEGYIMPLEMENTATION 1. Food securityAchieve Zero hunger by using our *Food For All* campaign For the poor(lower class): Govt support, public/private donations Food leftovers from restaurants & discarded food products from food companies or farms which are still nutritionally wholesome, are distributed to the needy at little or no cost through food shelters/pickup centers. For the (middle/upper class): Quality food is sold and distributed to them at their convenience at minimal expense. 2. No povertyBy creating job opportunities for low income earners in and out of the food sector. Food producers/services: Marketing their products/services using our e- commerce platform & other advertising channels. Distributing products @ little cost. Non food producers/services: Job created in areas like customer service representatives, delivery personnel, storekeepers, cleaners, web developers etc 3. Gender equalityBalancing the ratio between men & women in the workforce through employing more women Women are employed in key areas: CSRs, store keepers, cleaners, Account, Quality control etc Achieving these set goals makes us socially responsible & an eco-friendly food service.

7. About 55% of total solid wastes makes up for food wastes in Nigeria. Improper food storage contributes to hunger. We have been able to curb this problem by distributing these products as a substitute to the traditional expensive storage & trash cans.  Plastic drums  Fiber kegs Plastic drumsFiber kegs UsageUsed for storage of any liquid or fluid e.g. water, liquid glucose etc. Used for waste disposal Used for storage of solid food materials mostly raw food like rice, beans, corn, garri etc Benefitprevents attack from pests and rodents. Reduces external moisture from coming in contact with the stored food. Preserves food & related products prolonging its shelf life. Cheaper than traditional storage and trash cans. SourcePurchased from manufacturing companies like Emzor pharma ltd, ok foods etc at fair prices, then cleaned/washed before resold. Method of distributionThrough our retail outlets, from our pick up store and delivery system Quantity distributed12501400 Price ₦ 2000- ₦ 4500 ₦ 350- ₦ 1000 Period13-09-2014 to 13-09-2015

8. Our focus QUALITY FOOD PROCESSED RAW COOKED E.gs  Noodles  Beverages  Wines  Milk products  Fruit juices  Cereals etc  Food containers  Confectionaries: Cakes Bread Sweet pastries Snacks Pies chips Biscuits etc  Restaurant meals: Fried, jollof, coconut rice Fried, roasted, grilled, sauced meat Sea foods Pizzas Shawamas etc  Local dishes: Nkwobi Soups Prepared flours etc Fruits Vegetables Rice Beans Garri Tubers etc Menu

9. 22 MILLION pple 1 MILLION pple 100,000 pple 10,000 orders/month Potential market Population of people in Lagos Existing market in kick-off location No of people in Isolo, Okota and Ajao estate No of loyal customers + orders per month Our goal is to feed 100,000 hungry people & have more than 10,000 patronizing customers per month before the end of 2017 COMPETITORS FOOD SERVICE COMPANY MAIN AREA COVERED Hello foodsIsland, Yaba, Ikeja Naija eatsParts of Lagos Naija groceriesV.I and Lekki Supermart.ngIkeja, Yaba,Island EasyappetiteLekki, VI and parts of mainland No of hungry people

10. STRENGTHOPPORTUNITY INTERNAL STRENGTH  Eliminates food insecurities for people with disabilities or challenging conditions that cannot get to pickup locations  Job opportunities for low income earners  Mobile retailing gives ease and convenience to consumers  Provides a solution to feed poor hungry people.  Rising middle income class  Tech savvy population on the rise  High demand for convenient means of accessing quality food products  Clear-cut prospect for expansion OPPORTUNITY EXTERNAL WEAKNESSTHREAT WEAKNES Cost intensive Time lag  Duplication of model by competition  Occupational risks on delivery personnel.  Food infection  False orders  Change in govt. policies THREAT

11. STRATEGIES  Traditional fliers, Handbills and Posters  Online adverts and Social media platforms  Logo printed wears eg polo's, caps, hand towels etc  Good customer relation  Freebies e.g. 1 st delivery free for new customers, product discounts etc  Coupon codes, Product vouchers and Gift packs for discounts to loyal customers  Printed company stickers, delivery nylons/packs sent with each delivery  Through Bulk sms and Emails  Tv/Radio commercials, Bill board adverts etc (Anon)

12. Director Marketing /Adverts IT/Web development Customer Service Representatives Delivery personnel FinancesAccounts/Sales Stock control Quality control/safety Orders ESF Organogram Consumer feedback

13. Store/pickups ORDERS- Online/Offline Documentation Customer complaint/ feedback responses Orders Consumer feedback Shop Transit bikes/vehicles Shop Transit storage Delivery personnel Food scouts Food items Quality checks Brand packaging Deliveries Order Delivered PAYMENT (middle/upper class) Cash on delivery P.O.S machines Online payments(debit cards) Mobile transfers Max. time between orders and deliveries - 1 hour Consumer Lower class Pick-up Middle/upper class Food stamps

14. Success Indicators  Target reach  Increased orders/sales  More jobs created  More pick-up centers established  More hungry people fed  Testimonies of satisfied consumers Expected Milestone 1 YEAR At the end of 1 year of implementing our idea we will have 50,000 hungry people fed Jobs created equally for all genders

15.  Initial start up cost for the 1 st 6 months EXPENSE COST ( ₦ ) Office space/pick-ups200,000/year Desk, chairs, electrical fittings130,000 Laptop + E-commerce software70,000 Internet router15,000 Printer30,000 Printer teller machine20,000 2 mini power bikes with full protective kits400,000 2 bicycles40,000 A vehicle1,200,000 Licensing/Legal fees55,000 Website development100,000 Advertisement/Marketing100,000 Packaging materials70,000 Salaries600,000 (20,000x5staff) x 6 months Micro wave oven30,000 Insulated bags/boxes/thermoelectric boxes50,000 Mini-deep freezer60,000 Generator40,000 Procurement (restaurants/companies)100,000 Insurance50,000 Branding100,000 Miscellaneous20,000 Other recurrent cost like PHCN, Lawma, Water bills, Internet subscription, Fuel etc 120,000 (20,000x6months) TOTAL EXPENDITURE3,600,000

16. Expected revenue DESCRIPTION 1. Delivery fees ₦ 200 for orders below ₦ 2000 and ₦ 500 for orders from ₦ 2000 and above. This cost can be affected by factors like quantity and weight of the food item. 2.Product discount rate(20-30%) PDR off products from manufacturers/suppliers. 3.Paid circulation subscription (customers) Monthly or yearly subscription cost for loyal customers entitled to a single delivery per day. 4.Paid circulation subscription (companies,firms,restaurants) An affiliate commission for marketing their products/services. 5. Government support, Public/private donations Provisional support from government, agencies, private & public donations. Return on investment (ROI) is expected between 2-3 years after execution of the project Financial Forecast/Analysis ROI= Gain on investment – Cost of investment Cost of investment For 2,000;orders/month. Fee: ₦ 200/order. Revenue: ₦ 400,000/month In 24months: ₦ 9,600,000 revenue, Expenses: ₦ 2,500,000 Gain on investment=Net profit=Gross profit – Expenses= 9,600,000-2,500,000=7,100,000 Therefore, ROI= 7,100,000-3,600,000 3,600,000 X 100 = 97.2% 97.2% ROI projected for a period of 2years N:B: This forecast/analysis excludes other avenues through which revenue is also expected. E.g. PDR

17. High potential Viable Sustainable Accessible Convenient