2. The Audience Professionals 18-65 Downtown workers College students Millennials

3. Statistics Ridership on the decline in Pittsburgh 63.4 million riders in 2014 Work accounts for 60% of trips Winter months = more riders Ridership up across the nation Fares are leveling out for all zones

4. The Current App & Setup One App –The Transit Stop Website –Pittsburgh Port Authority Connect Card –Plastic card with built in chip that is recognized on busses and at pay terminals. *The website and app do not communicate. They are run independently of each other.

5. User Goals Transit Stop App –Locate a bus stop –Find out when the next bus will arrive –Save your “favorite” go-to stops Pittsburgh Port Authority Website –Add money to your card (account) –Find a terminal to add money –Get a Connect Card

6. Problems Transit Stop App –Hard to use –Is nationally updated (not maintained locally) –Separate app and card Pittsburgh Port Authority Website –Does not update automatically –Website is not responsive –Not user friendly/intuitive –Too much content

7. Pittsburgh Port Authority App http://adobe.ly/1Uyvj2T

8. Tasks to be completed Task No.1 – Find a bus You are standing on the corner of 5 th Avenue and College Street in Pittsburgh’s Shadyside neighborhood. You plan to travel to Downtown. You need to find when the next bus (71B) will be arriving at your destination.

9. Tasks to be completed Task No.2 – Add to favorites You find yourself using this particular bus stop a lot (5 th and College - Inbound). Add this location to your favorites.

10. Tasks to be completed Task No.3 – Use locator You do not know where you are or what bus you can take to get downtown. Find what bus is the closest and how long it will take to get to your destination (downtown).

11. Tasks to be completed Task No.4 – Use your Connect Card Pittsburgh Port Authority is updating their systems so that you can scan your phone when you board the bus. Use your Connect Card in the buses new scanner.

12. Tasks to be completed Task No.5 – Add value to your Connect Card You are not sure how much money you have left on your Connect Card. Add $2.00 to your Connect Card.

13. App Mapping Diagram