1. Dan Galvez Hedgehog Development dgalvez@hhogdev.com 631-676-2186 x200

2. SQL Server 2005 Momentum Data Platform Vision Delivering on Vision Enterprise Data Platform Dynamic Development Beyond Relational Pervasive Insight Predictable Customer Value

3. “We provide resources to help companies create and communicate information to their internal teams and customers through the use of technology.”

4. Application Lifecycle Management (ALM) Solutions using VSTS SharePoint Intranets and Extranets Sitecore Content Managed Web sites Custom.NET Development Solutions Database and BI SQL Server and PPS

5. Microsoft Gold Partner Microsoft Partner of the Year 2008 - Excellence in Application Platform Optimization (APO) Microsoft Customer Satisfaction Awards - Three consecutive quarters Microsoft “Inner Circle Status” – Visual Studio Team System (VSTS) Certified Sitecore Partner

7. “Microsoft’s ambition has been to grow SQL Server into the upper echelons of major enterprises, and with SQL Server 2005, this seems to be happening.” ESG considers Microsoft to be years ahead of Oracle and MySQL in producing secure and reliable database products. Partners: >3000 ISVs 8M SQL Server Express Downloads Over 600K IT Pros & Devs trained IDC: More Units sold than Oracle and IBM Combined Gartner: Fastest growing DBMS and BI vendor ESG: Microsoft years ahead of Oracle for secure database OLTP and Data Warehouse Benchmark Leader

8. Performance updates: data compression Enhanced BI capabilities SSRS Integration with SharePoint Server 2007 Data Mining Plug-ins for Office 2007 Manageability enhancements Optimized for Windows Vista & Office 2007 Common Criteria Certification Service Pack 2 Delivery of Database Mirroring SQL Server Express with Advanced Functions Management Tools Full Text Search Reporting Services Reporting Services support for Netweaver BI Service Pack 1 Designed for Portable enterprise applications Occasionally-connected & offline use Embedded in applications & devices

9. Dynamic Development Beyond Relational Pervasive Insight Enterprise Data Platform Mobile and Desktop OLAP FILE XML RDBMS Services Query AnalysisReportingIntegrationSynch Search Cloud Server

10. Secure, trusted platform for your dataSecure, trusted platform for your data Optimized and predictable system performanceOptimized and predictable system performance Productive policy-based management of your infrastructureProductive policy-based management of your infrastructure Store and consume any type of dataStore and consume any type of data Deliver Location Intelligence within your applicationsDeliver Location Intelligence within your applications Accelerate your development with entitiesAccelerate your development with entities Synchronize your data from anywhereSynchronize your data from anywhere Integrate all your data in the Enterprise Data WarehouseIntegrate all your data in the Enterprise Data Warehouse Reach all your users with scalable BI platformReach all your users with scalable BI platform Empower every user with actionable insightsEmpower every user with actionable insights Pervasive Insight Enterprise Data Platform Dynamic Development Beyond Relational Dynamic Development Beyond Relational Pervasive Insight Enterprise Data Platform

11. Enterprise Data Platform DynamicDevelopment BeyondRelational PervasiveInsight Enterprise Reporting EngineAS Time SeriesVSTA Support for Script task Policy-Based Manage1ment AS Scalable backup toolsAS Dimension DesignStar Join Query Optimization Enhanced Data VisualizationReport Builder EnhancementsBetter rendering for Word & ExcelPartitioned Table ParallelismAS Query OptimizationsData Mining Engine ImprovementsIIS Agnostic Report DeploymentsBest Practice Design AlertsPersistent LookupsScale-out ASData ProfilingAS Query & Writeback Perf

12. Transparent Data Encryption External Key Management Data Auditing Pluggable CPU Enhanced Database Mirroring Enterprise Data Platform Protect your information Encrypt your data without requiring an application re-write Consolidate security keys within the data center Answer common auditing questions like “what data was retrieved” Increase the reliability of your applications Add system resources without affecting your users Implement automatic failover transparent to your existing applications

13. Spend less time on ongoing operations Manage via policies instead of scripts Define Enterprise wide data management policies Automated monitoring and enforcement of policies Simplify your installation and configuration Integrated with your enterprise system management Define Policies that are compliant with System Definition Model Manage your data and system infrastructure with Microsoft System Center Enterprise Data Platform Declarative Management Framework Server Group Management Streamlined Installation Enterprise System Management

14. Optimize your System Performance Monitor your system by collecting and storing system events Analyze and report on your system performance Reduce your storage costs and increase query performance Predictable performance Manage concurrent workloads on single system Prevent runaway queries Ensure consistent query performance Performance Data Collection System Analysis Data Compression Query Optimization Modes Resource Governor Enterprise Data Platform

15. Develop with business entities Define your business not tables Model your complex business relationships Retrieve entities instead of rows and columns Connect to SQL Server with entity aware adapters Reliable application performance Store entities locally on your clients DynamicDevelopment Entity Data Model LINQ Visual Entity Designer Entity Aware Adapters

16. DynamicDevelopment  Access your data from anywhere  Store your data locally while disconnected from server  Synchronize Incremental changes between client and server  Detect conflicts during synchronization including deletes  Add disconnected scenarios without re-writing existing applications SQL Server Change Tracking Synchronized Programming Model Visual Studio Support SQL Server Conflict Detection

17. Seamless transition between relational and non-relational Store your documents in cost effective storage platform Access documents as data Encode your complex hierarchies within XML Extend the database to meet your unique needs Find your data Query across relational and text data Build global applications Capture precise time from clients across the globe FILESTREAM data type Integrated Full Text Search Sparse Columns Large User Defined Types Date/Time Data Type BeyondRelational

18. Build location-aware applications Capture location data from across your organization Integrate location intelligence to your existing applications Visualize your location information Standard Spatial applications Integrate with industry standard spatial applications Supported by 3 rd parties GEOMETRY data type GEOGRAPHY data type Virtual Earth Integration BeyondRelational

19. Deliver insights throughout your organization Deliver reports of any size and complexity Enhance analytical capabilities with more complex computations and aggregations Deploy and manage your BI infrastructure Streamline development of the analysis infrastructure Backup cubes with enhanced scalability Improve productivity with new cube design tools Optimize cube design with real time best practice alerts Deploy Reporting Services without IIS dependency Enterprise Reporting Engine Internet Report Deployment Subspace Computations Streamlined Analysis Tools Enhanced Analysis Design Scalable Backup Tool PervasiveInsight

20. Deliver information via Microsoft Office Render reports to Microsoft Word Enjoy improved rendering to Microsoft Excel Enable users to create powerful reports Build powerful ad-hoc reports Create reports with any structure using Tablix Add rich text regions your reports Embed powerful graphical data visualizations into reports Empower users with enhanced analysis Empower users with enhanced write back scenarios Enhanced predictive analysis Render Reports in Word and Excel Flexible Report Layout Report Builder Enhancements TABLIX Rich Formatted Data Data Visualizations MOLAP Writeback Enhanced Data Mining PervasiveInsight

21. Scale and Manage large number of users and data Improved Query performance on large tables Queries Optimized for data warehousing scenarios Increase I/O performance with efficient and cost effective data storage Manage concurrent workloads of ad-hoc queries, reporting and analysis Integrate growing volumes of data Optimize your ETL performance by identifying data in your largest tables Reduce the data load volumes by capturing operational changes in data Simplify your insert and update data processing Profile your information to identify dirty data Enhanced Partitioning DW Query Optimizations Data Compression Resource Governor Persistent Lookups Change Data Capture MERGE SQL Statement Data Profiling PervasiveInsight

22. Upgrade to SQL Server 2005 http://www.microsoft.com/sql/solutions/upgrade/default.mspx Learn more about SQL Server 2008 http://www.microsoft.com/sql/prodinfo/futureversion/default.mspx Download the latest CTP https://connect.microsoft.com/SQLServer/content/content.aspx?ContentID=5395

24. Dan Galvez Hedgehog Development dgalvez@hhogdev.com 631-676-2186 x200