1. 20/08/01© NGO FUTURES 20011 Surveys of Public Opinion What deters your giving? 45% not confident donations are used well Do you think charities need more mandatory regulations? 74% of the public said “Yes” Do you think the money gets to beneficiaries? 56% of donors said “No” Do you think there are serious violations of ethics in the NGO community? 42% of NGO executives said “Yes”

2. 20/08/01© NGO FUTURES 20012 More Opinions  28% said charities were very trustworthy  57% said they were somewhat trustworthy 64% said it is imperative to know how the money will be used or see tangible results 28% said they decide how much to give based on a percentage of annual income

3. 20/08/01© NGO FUTURES 2001 3 Giving Falls as Disposable Income Rises Giving is stuck at 3% of income in USA

4. 11/22/02© NGO FUTURES 20024 Why Are Organizations Not Raising More Money? 1.Unproven Results to Participants 2.Questions of Trust and Reliability 3.Weak Value to Donors 4.Lack of Total Organizational Fundraising Conclusions from a Study for the Sasakawa Peace Foundation

5. 20/08/01© NGO FUTURES 20015

6. 20/08/01© NGO FUTURES 20016 CHARITY

7. 20/08/01© NGO FUTURES 20017 Trustworthiness of NGOs Whether they are donors, participants or officials, expectations of key constituents include: 1.An important need 2.Program effectiveness and, lasting impact 3.Operational efficiency and good use of funds 4.Transparency and good behavior 5.Meaningful participation and feedback

8. What is missing in NGOs? If hospitals and universities and private schools are more trusted, why? Is it…. Universal standards? Internal controls? External accreditation? Rigorous enforcement? Professional associations? More government control? 20/08/01© NGO FUTURES 20018

9. 11/22/02© NGO FUTURES 20029 Needed Now 1.Measured program effectiveness for results 2.Timely and accurate communications to donors 3.Clear value to donors 4.Common standards for enforcement 5.Concerted attack on abusers 6.Work to grow the sector 7.Clear and strong regulations and enforcement 8.More partnerships to raise the bar 9.Independent Chief Trust Officer

10. Chief trust officer “The chief risk officer (CRO) is the corporate executive tasked with assessing and mitigating significant competitive, regulatory and technological risks across the enterprise.” What about a Chief Trust Officer to assure an organization takes all possible steps to be trustworthy? 20/08/01© NGO FUTURES 200110