1. Product Formulation Skills © School of Natural Skincare1

2. Get clear! Before you start to make or design your product – get clear Who is for? What problem is it solving? What properties are important? What do you want it to feel and smell like? What ingredients will you select? © School of Natural Skincare2

3. Who is your target audience? (be as specific as possible) What problem are you solving? What is the purpose of your product? What properties & qualities do you want your product to have? Skin feel? What are the benefits of using your product? © School of Natural Skincare3 Questions to ask yourself: Product Design

4. What carrier oils are you using & why? Consider: Skin feel, absorption rates, beneficial properties What essential oils are you using & why? Consider: What overall fragrance do you want? Uplifting, relaxing, floral, etc? Beneficial properties of the oils What cosmeseuticals/ high performance ingredients are you using & why? © School of Natural Skincare4 Ingredient Selection

5. Who is your target audience? Women 30 years + Value high performance, natural and organic What problem are you solving? Skin becomes dehydrated and dry Skin cell regeneration slows down Skin elasticity and tone reduces Free radical damage from pollutants, environment and lifestyle that causes signs of ageing © School of Natural Skincare5 Anti-aging Facial Serum

6. What is the purpose of your product? A serum that provides a hydrating boost, smoothes the skin, gives a silky feeling, creates a radiant look and feel to the skin, delivers high performance ingredients that will fight skin ageing © School of Natural Skincare6

7. What properties & qualities do you want your product to have? Skin feel? Quickly absorbed, soft, silky feeling, relaxing fragrance. Some premium and high performance ingredients both for beneficial properties and to justify higher price of product. Emollient (softens & smoothes the skin) Occlusive (an agent that prevents transepidermal water loss) Cytophylactic (an agent that regenerates cells) Astringent (an agent that contracts & tones skin tissues) Antioxidant (an agent that delays oxidation and fights free radical damage) Gamma Linolenic Acid (GLA) - helps to speed up cell regeneration, promote healthy growth, improve the skin’s barrier repair function and alleviate inflammation. It is also an emollient that helps to soften, smooth and moisturize the skin and boosts and improves circulation © School of Natural Skincare7

8. What carrier oils are you using & why? Consider: Skin feel, absorption rates, beneficial properties Rice Bran Oil – High content of palmitic acid, oleic acid, linoleic acid and ferulic acid, which help to reduce fine lines and skin ageing, improve the skin’s barrier, and retain moisture. Ferulic acid - a good source of antioxidant that helps to repair damaged skin from caused by the sun, radiation or light plus good amounts of Vitamin E (another antioxidant). Skin feel: Soft, nourishing, silky, quite quickly absorbed. Macadamia Nut Oil -­‐ High in oleic acid which is absorbed easily, has a moisturizing effect on the skin and offers skin cell regeneration and anti- inflammatory properties. Useful for dry skin, good anti-aging qualities. Palmitic acid creates an occlusive layer. Skin feel: Nourishing, softening, thick, quickly absorbed © School of Natural Skincare8

9. What carrier oils are you using & why? Consider: Skin feel, absorption rates, beneficial properties Borage Oil - It is rich in GLA (an omega 6 fatty acid) which helps the skin to retain moisture, prevents it from drying. It has great skin rejuvenation, anti- aging properties. Improves skin cell elasticity and holds onto moisture keeping the skin hydrated and moisturized. Skin feel: Dry, quickly absorbed. Raspberry Seed Oil – Rich in vitamin E – an antioxidant. Palmitic, oleic and linoleic acid content helps to improve elasticity, form a lipid barrier, reduce transepidermal loss, reduce inflammation and enhance skin barrier repair. Nourishing and softening and helps to protect the skin and retain moisture. Skin feel: Dry and thin © School of Natural Skincare9

10. What essential oils are you using & why? Consider: What overall fragrance do you want? Uplifting, relaxing, floral, etc? Beneficial properties of the oils Frankincense – Astringent, cytophylactic and a tonic for the skin. Heals, regenerates, hydrates and tones the skin, improving elasticity. Woody and lemon-like aroma, that is calming, soothing and clarifying for the mind. Neroli – Cytophylactic, cicatrisant, deodorant and circulatory stimulant. Regenerating, healing and hydrating oil, particularly good for smoothing out wrinkles, healing blemishes and scars. Good anti- ageing properties. A strong, warm, sweet and bitter aroma that is antidepressant, hypnotic and euphoric. Benzoin – Astringent, antiseptic, warming and a circulatory tonic. Tones the skin tissue, heals blemishes, and encourages a glowing complexion. Sweet, vanilla-like aroma; an antidepressant with a sedating, hypnotic and euphoric effect. © School of Natural Skincare10

11. What cosmeseuticals/ high performance ingredients are you using & why? Sea Buckthorn CO2 Extract – Very high content of palmitic and palmitoleic as well as oleic acid. Helps to regenerate skin cells, is a good anti-inflammatory agent, fights bacteria, boosts skin barrier protection and repair, moisturizes and softens and reduces water loss. Comfrey Tincture – Caffeic acid protects the skin and is a powerful anti-oxidant. Helps to reduce inflammation, redness, and swelling and improve the skin’s barrier due to presence of phytosterols, which also moisturise the tissue. Allantoin is a great wound healer and skin protector. Rejuvenating, regenerating, healing. Retains moisture, softens and smoothes the skin. Vitamin E Oil - Antioxidant, moisturizing, rejuvenation, anti-ageing, healing, anti-inflammatory. Antioxidants protect skin from free radical damage. Stimulation of cell formation. Clinical improvement in the visible signs of skin aging has been documented with significant decrease in skin wrinkling. Moisture retention capacity of the skin is improved. © School of Natural Skincare11

12. FORMULAAnti-aging Facial Serum Base/ Foundation (Carrier Oils) 95% Rice Bran 40% Macadamia Nut oil 30% Borage Oil 20% Raspberry Seed Oil 5% Cosmeseuticals 3%Vitamin E 0.5% Comfrey Tincture 1% Sea Buckthorn C02 Extract 1.5% Essential Oils 2%Frankincense 0.5% Neroli 1% Benzoin 0.5% © School of Natural Skincare12