1. www.lucerne-business.ch 1 Headquarters & Trading Platform Switzerland LUCERNE Welcome to LUCERNE

2. www.lucerne-business.ch 2 European crossroad since the middle age  Gotthard: Most important European transit from north to south  Switzerland – Europe‘s water castle; important for goods transport  Transfer country lead to contact to international traders  Duties and own trading activities as important income source

3. www.lucerne-business.ch 3 Switzerland – very limited natural resources A general lack of natural resources lead to focussing on business and industries, such as:  Trading  Watch industry  Pharmaceutical industry  Finance industry  Service industry  Tourism

4. www.lucerne-business.ch 4 Small size country – export very important  For growth Swiss companies had to cross the border early  International experience, a big advantage in global competition  Swiss companies among global leaders  Government willing to support international companies The worlds largest nutrition company Leading Swiss banks among the global leaders The world‘s largest re-insurance company World leader in watches Top ten in pharmaceutical industry Global suppliers of cement, aggregates, gravel and sand Blancpain, Glashütte Omega, Longines, Tissot, Certina Rado, Clavin Klein, Mido, Hamilton

5. www.lucerne-business.ch 5 Attractive for international Headquarters and Traders  Trafigura, Lucerne: global player in trading crude oil, petroleum products, liquefied petroleum gas (LPG), metals and metal ores and concentrates (USD 45 billion).  Glencore: global player in metals, minerals, oil, coal; turnover RMB 919.8 billion; global HQ in Switzerland (largest Swiss company)  Royal Dutch Shell: petrochemical industry; Shell Brands International AG located in CH  Xstrata: global player in metals, coal; turnover RMB 210 billion; global HQ in Switzerland  Mittal: world’s largest steel company; Swiss Holding  ExxonMobil: petrochemical industry; Swiss Holding  Starbucks Coffee Trading Company Sàrl: Head Office for worldwide coffee Trading  Cargill, Mercuria Energy Trading and many more

6. www.lucerne-business.ch 6 Headquarters, Trading Platform Switzerland  Switzerland is the most central location in the European market  4 languages within the country  Big business, big revenue, very low taxes  Revenue taxes between 9-12 % (75 % lower than in other EU-countries) Condition: 80 % of the revenue does come from other countries than Switzerland

7. www.lucerne-business.ch 7 Headquarters Locations (incl. trading activities) Global headquarters in Switzerland Regional headquarters in Switzerland Country of origin of headquarters that moved to Switzerland 1) Middle East 5% Europe 55% USA 25% Asia 10% Africa 5% Other 1% USA 89% Europe 7.5% Asia 2.5%

8. www.lucerne-business.ch 8 Criterias to set up Headquarters, Trading Platform Corporate tax advantages Qualified managers Quality of life Central location Support of authorities Personal preference of CEO International managers International schools Language skills Labor flexibility (no unions, Hire and Fire) Ease of attracting top managers High purchasing power High education Attractive personal taxes Image of the country Labor availability Proximity to existing production site Most important criteria used by companies for the selection of headquarters location 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 n = 50 Headquarters

9. www.lucerne-business.ch 9 Let‘s sum up …  Switzerland is one of the most attractive headquarters, trading platforms in the world due to its central location and very low taxes  Headquarters are getting smaller and becoming value creation centers for business units  Switzerland is politically stable and a very secure country

10. www.lucerne-business.ch 10 Why Lucerne ?  International known brand LUZERN  Centrally located (Global, European)  Efficient Infrastructure  Good Tax climate  Political and social stability  Above average of Living Standard for you and your employees  Wide range of education facilities  Loyal, well trained, multilingual manpower  Working + living + enjoying = Unbeatable quality of life