1. Connotation vs. Denotation What do you associate when you think of a bumbling idiot or courageous intellectual?

2. An author will frequently use emotional language which is value-ladened (loaded) to sway opinions. These words reflect the bias of the author and can express positive or negative opinions or biases toward the subject. Sometimes these words are referred to as loaded words. Denotation. The dictionary meaning of a word. The literal meaning of a word. Connotation. The emotional or cultural meaning attached to a word. (anger, happiness, sadness)

3. What’s the Purpose? Authors intend to use these words to influence the reader. Words are powerful tools for swaying the thoughts of readers. Authors intend to use these words to influence the reader. Words are powerful tools for swaying the thoughts of readers. Are you going to allow your thoughts, ideas, and opinions to be swayed by someone? Perhaps, you will learn to recognize these words and think for yourself.

4. Find/ write the loaded words 1. A mob gathered in front of the school. 2. The hunk flexed his gorgeous biceps. 3. The old geezer smashed into the motorcycle with his car.

5. Practice Topic: Home  Denotation- where someone lives  Connotation Home:House:Residence:Dwelling:

6. Practice Topic: Gray  Denotation:  Connotations: Topic: Disabled  Denotation:  Connotations:

7. Table Talk:  Why were these names selected for these vehicles?  What kind of performance would you expect? THINK: How are the names effective in evoking powerful associations? Dodge Ram Dodge Magnum Dodge Charger Dodge Nitro Toyota Tundra Dodge Viper Ford Thunderbird Chevy Avalanche Chevy Malibu Ford Escape Ford Expedition Jeep Comander

8. Choose a Picture; Describe it using words that evoke emotion.

9. Connotation vs. Denotation  What does the picture dennote? (unbiased, actual)  What does the picture connote? (biased, emotional)

10. Connotation vs. Denotation  What does the picture dennote? (unbiased, actual)  What does the picture connote? (biased, emotional)

11. Practice  Write two descriptions of your class.  First one should describe EXACTLY what happened in class (denotation).  Second one should make students eager to want to attend this class. (connotations)