1. ISR / TSR / Call Scripts Optimize Server Architectures using f5 Load Balancers S&P Enterprise Infrastructure

2. Dell - Internal Use - Confidential Call Strategy and Structure: Process Pre Call – Knowing The Customer & Profile Call – Introducing Yourself Choose A Strategy DELL Server Load Balancing (LTM) DELL Data Center Load Balancing (GTM) DELL & Microsoft Exchange and/or Application Load Balancing IT Planning & Activity Symptoms Drivers Qualifying Criteria – Is this an f5 customer ? Selling f5. How Does f5 Work ? Coping With Customer Objections Would you like … Progressing The Sale

3. Dell - Internal Use - Confidential Pre Call – Knowing The Customer & Profile: Customer Profile Which Industry Is The Customer In ? Is The Customer’s Business Growing ? How Many Dell Servers Has The Customer Purchased ? How Many Data Centers Does The Customer Have In Your Country ? What Types of Applications Have Been Deployed Onto The Dell Servers ?  Government  FSI  Service Provider  Manufacturing  Distribution  Retail  Healthcare  IT / High Tech  Online Web Monster  Others  Yes  No  1-10  10-50  50-100  > 100  1  2  3  > 3  Web Server (IIS, Apache, WebLogic)  MS Exchange  MS Lync  MS Sharepoint  SAP  Banking  Others

4. Dell - Internal Use - Confidential Dell Server Load Balancing: Symptoms SymptomsQuestionsCase Study / Call w. f5 Server Down / Outage / AvailabilityDo you experience server down, server outage and server availability problems? Would you like to know more about optimizing servers to improve server availability through load balancing? Server Performance Issue / Server Processing Requests Slowly Do you experience times when the server performance is slow? Would you like to know more about optimizing servers to improve server performance through load balancing? Server Response Time IssueDo end-users expect faster performance from the server? Would you like to know more about optimizing servers to improve server performance through load balancing? Multi-Vendor Environment - HP, IBM, DELL servers Is your server environment a multi- vendor environment e.g. comprising of HP, IBM, DELL servers ? Do you face challenges managing the performance of multi-vendor servers? Would you like to know more about optimizing different server models to improve server performance? Multi-Server Model Environment e.g. new & legacy R320/420/520/620/720/820/910 Is your server environment consisting of different Dell server models ? Do you face challenges managing the performance of multi-model servers? Would you like to know more about optimizing different server models to improve server performance? Additional SSL security slows down server performance Do you experience any slow down in server performance as a result of implementing new security measures e.g. Secure Sockets (SSL) for your web servers? Would you like to know more about optimizing servers to improve server performance through load balancing SSL offload?

5. Dell - Internal Use - Confidential Dell Server Load Balancing: Drivers DriversQuestionsCase Study / Call w. f5 More and more users accessing the server Are more and more users accessing the servers and applications in your data center ? Would you like to know more about optimizing server access and improve server response time through load balancing ? More and more mobile devices accessing the server Are more and more mobile devices accessing the servers and applications in your data center ? Are more and more applications for mobiles devices being rolled out ? Would you like to know more about optimizing server access and improve server response time through load balancing ? Business growth / New business acquisition Has business growth resulted in increased server and network utilization ? Would you like to know more about optimizing server access and improve server response time through load balancing ? More security (SSL) needed as 1024bit keys no longer safe Are you planning to increase security by changing 1024bit to 2048bit security keys ? Would you like to know more about optimizing servers to improve server performance through load balancing SSL offload ?

6. Dell - Internal Use - Confidential Dell Server Load Balancing: IT Planning IT PlanningQuestionsCase Study / Call w. f5 Server and VM Purchase projectAre you planning to deploy additional server and VMs ? Would you like to know more about optimizing server through load balancing ? Server consolidation & optimization project Are you planning to consolidate existing servers ? Are you planning to optimize server utilization ? Would you like to know more about optimizing server through load balancing ? Server Vendor Streamlining & Consolidation project Are you planning to consolidate existing servers ? Are you planning to optimize server utilization ? Would you like to know more about optimizing server through load balancing ? Migration of 1024bit to 2048bit Security Key project Are you planning any projects to migrate SSL keys from 1024bit to 2048bit security ? Would you like to know more about optimizing servers to improve server performance through load balancing SSL offload ?

7. Dell - Internal Use - Confidential Qualifying Criteria – Is this an f5 customer ? Is This an f5 Customer ? SymptomsDriversIT Plans & Activities Does this customer have the symptoms mentioned above ? Are there business drivers and pain points that explain the symptoms above ? Does the customer have any IT plans and activities to address the drivers, pain points and symptom problems ?  Yes  No  Yes  No  Yes  No

8. Dell - Internal Use - Confidential Selling f5 Load Balancers When you purchase many DELL servers, you can balance the load on servers using F5’s LTM by optimizing performance and availability of server or virtual server resources. Benefits of Intelligent Load Balancers: Availability: Channel traffic to servers that have free resources to service requests. Poorly performing servers receive less requests. Redundancy: Downed servers are removed from rotation. Scaling: When business increase - new servers are brought online - have load balancers send traffic to additional servers Performance: Free server resources by offloading processor-intensive operations such as Secure Sockets Layer (SSL) encryption and Transmission Control Protocol (TCP) handling. Disaster recovery: React quickly to data center crashes by using global traffic management: technology to redirect application traffic to the failover site. Movement of live virtual machines: Enable automated long distance migration of VMs and data between data centers

9. Dell - Internal Use - Confidential How Does A f5 Load Balancer Work ? 1.Let’s say the customer has 3 Dell web servers – A, B and C. 2.Server A’s performance and response time is typically slow; Server B’s performance and response time is moderate; Server C’s performance and response time is fast. 3.A client sends a request to the data center. 4.F5 LTM connects the client to the most suitable server (Server C in this example). 5.When the server completes its processing, the requested information is returned to the client. 6.The F5 LTM will perform the above load balancing on requests made by all clients. 7.Nowadays, secure traffic such as SSL is sent between client and servers. Servers typically process SSL traffic. F5 can process SSL traffic, allowing the server to perform more important tasks such as web and transactions. R510R715 R910

10. Dell - Internal Use - Confidential Customer Objection: Why Don’t I Buy Additional Servers Instead Of A Load Balancer ? Answer: Additional Dell servers can power your applications but your infrastructure be optimized better using f5 Load Balancer. 1.Availability & Performance: Channel traffic to servers that have free resources to service requests. Poorly performing servers receive less requests e.g. a Dell 320 may receive less requests than Dell 520, Dell 720, Dell 910. 2.F5 can sense response time of Dell, IBM, HP servers – if a server is busy, it will send requests to a server that is free. 3.Redundancy: Downed servers are removed from rotation. 4.Scaling: When business increase - new servers / VMs are brought online. f5 sense new servers & VMs - and f5 send traffic to additional servers or VMs. 5.Preventive Maintenance – during PM servicing, servers can be shutdown safely while other servers continue to serve applications & data

11. Dell - Internal Use - Confidential Would You Like …? QuestionAction Would you like to know more about a local in-country case study where f5 solutions helped to optimize server architecture ? Refer to one of the below: Wer Liefert Was Case Study Fidessa Case Study Or: Get f5 on customer call Would you like to know more about successful wins where f5 solutions helped to optimize server architecture ? Refer to Solutions Success Story Or: Get f5 on customer call Would you like to review a reference architecture where f5 solutions helped to optimize server deployment ? We have reference architectures for the following. Which one should we send to you ? Web Server Load Balancing Data Center Load Balancing VM Ware Load Balancing VDI Load Balancing Microsoft Solutions Load Balancing Refer to Reference Architecture slides Or: Get f5 on customer call Would you like a video case study to understand how f5 optimizes your servers & data center ? Refer to video case study page Would you like to know why free –of-charge load balancers like Microsoft NLB will not be able to optimize complex workloads Refer to f5 versus MS NLB slide

12. Dell - Internal Use - Confidential Case Study Summary Wer Liefert WasFidessa “Wer liefert was” (WLW) is the leading B2B supplier search website in Germany, Austria, and Switzerland. Month by month, 1.6 million decision makers looking to place orders for their purchasing departments go to www.wlw.de, www.wlw.at, and www.wlw.ch to review more than 500,000 manufacturers, service providers, wholesalers, and resellers. www.wlw.dewww.wlw.atwww.wlw.ch Fidessa provides a comprehensive range of products and services that span the entire financial trading lifecycle and encompass both the investment and broker communities. Its award-winning products include solutions for asset management, compliance, global trading, and real-time market intelligence. Drivers: Ensure high performance and 24/7 availability Provide firewall capabilities Track search engine users Ease administration Drivers: Improve the reliability and resilience of a vital support desk application Optimize the speed of the support desk app through load balancing Solution: F5 is a product that is as open as possible instead of a black box. It had to be an end-to-end approach that could deal with the challenges of today and remain open for those of the future as well. Solution: “We conducted our own thorough market research, investigated a number of load balancing solutions, and decided that F5 was best of breed. Irrespective of the recommendation, we felt that F5 was right for our IT infrastructure.” Benefits: The users of the search engine can be tracked more effectively, which means they can be offered better services. The F5 solution has also cut maintenance times and reduced the likelihood of error in administration. Benefits: F5 BIG-IP solutions will help to ensure the 24/7 availability of Fidessa’s business-critical support desk system. If a disaster occurs at one data centre, a BIG-IP unit at an alternative data centre will instantly and automatically take over, so that there is no application downtime. * double click on PDF case study and send it to Dell customer

13. Dell - Internal Use - Confidential Video Case Study: Blue Cross Blue Shield Blue Cross Blue Shield of USA is the largest health benefits and insurance provider, serving more than 880,000 members in 32 counties in greater Kansas City. 1.Client sends a web request 2.F5 LTM connects the client to the most suitable server e.g. Server C 3.When the server completes its processing, the requested information is returned to the client via F5. http://www.youtube.com/watch?v=33tRWYdi7gg 1.Client sends a web request to the servers in the data center 2.If this data center is not available or not performing well, the F5 GTM will connect the client to other data centers 3.Benefits: React quickly to data center crashes by using Global Traffic Management: technology to redirect application traffic to the failover site. ABC

14. Dell - Internal Use - Confidential Progressing The Sale QuestionAction Would you like to have a Dell Sales and f5 representative contact you to explore how f5 server optimization can help ? What are the free dates and times next week which we can arrange to visit you ? Take down the details and set up an appointment with Dell AE / Dell SC F5 Sales F5 Distributor Sales / Presales Contact F5 Distributor Immediately

15. Dell - Internal Use - Confidential Example: A Conversation Between Dell and Customer Conversation (1) Pre Call Research: – Customer is XYZ; Industry: News; Purchased more than 50 Dell Servers; 2 data centers; Web Servers power http://www.xyz.comhttp://www.xyz.com Hello Mr. Smith, My Name Is _ _ _ _ _ _ _ _. I am calling from Dell. How are you today ? I am fine. I only have a few minutes left to my next meeting. Better make it quick. Thank-you Mr. Smith. I will be brief and to the point. Today I want to discuss server optimization solutions with you. XYZ has already purchased more than 50 Dell servers. Dell believes it can help you optimize how these servers operate. Tell me. I want to ask you a few questions. Do you experience times when the server performance is slow ? Do end-users expect faster performance from the server ? Yes, from time to time – my servers slow down and online users tell me that their web pages take a longer time to load. Are more and more mobile devices accessing the servers and applications in your data center ? Are more and more applications for mobiles devices being rolled out ? Yes, we rolled out new mobile applications on IOS and Android. How has business growth resulted in increased server and network utilization ? Newspapers are not a sunset industry in our region. In our region, business is growing both in terms of circulation as well as advertising revenue. We bag a high % of advertising. Our servers – we buy these from Dell and other vendors, different models and performance ratings – they have a high utilization rate and utilization continues to grow. Would you like to know more about optimizing server through load balancing ?

16. Dell - Internal Use - Confidential Example: A Conversation Between Dell and Customer Conversation (2) XYZ has heard of load balancing before. Tell me more. 1.Let’s say that XYZ has 3 Dell web servers – A, B and C. 2.Server A’s performance and response time is typically slow; Server B’s performance and response time is moderate; Server C’s performance and response time is fast. 3.A client sends a request to the data center. 4.The load balancer connects the client to the most suitable server (Server C in this example). 5.When the server completes its processing, the requested information is returned to the client. 6.The load balancer will perform the above load balancing on requests made by all clients. 7.Nowadays, secure traffic such as SSL is sent between client and servers. Servers typically process SSL traffic. F5 can process SSL traffic, allowing the server to perform more important tasks such as web and transactions. What are the benefits of a load balancer ? Availability: Channel traffic to servers that have free resources to service requests. Poorly performing servers receive less requests. Redundancy: Downed servers are removed from rotation. Scaling: When business increase - new servers are brought online - have load balancers send traffic to additional servers Performance: Free server resources by offloading processor-intensive operations such as Secure Sockets Layer (SSL) encryption. I have heard that load balancers are expensive. Why don’t I just buy more servers from Dell or IBM or HP ? Additional Dell servers can power your applications but your infrastructure be optimized better using a Load Balancer. Availability & Performance: Channel traffic to servers that have free resources to service requests. Poorly performing servers receive less requests e.g. a Dell 320 may receive less requests than Dell 520, Dell 720, Dell 910. A load balancer can sense response time of Dell, IBM, HP servers – if a server is busy, it will send requests to a server that is free. f5 designs into its functionality the means to do heavy SSL processing - allowing the server to perform more important tasks such as web and transactions. Load balancers accelerate the delivery of the web pages and application data to the end user. F5 Networks accelerate your application e.g. Apache, WebLogic, MS IIS, MS Exchange, Lync, Sharepoint, SAP, Ebusiness Suite to the end-user.

17. Dell - Internal Use - Confidential Example: A Conversation Between Dell and Customer Conversation (3) I have heard that some load balancers are free-of-charge. Why don’t I use these free ones ? Microsoft Network Load Balancer is a free-of-charge downloadable load balancer. However, it is limited in its functionality and low in performance. For XYZ, given the number of servers and applications that you are serving - you need a solution like f5 that accelerates data delivery to the end-user and provides high availability. Would you like to know more about a case study where f5 solutions helped to optimize server architecture ? If it is an international case study – please send it to me. Yes it is. I will send you a PDF format case study. Who is the customer ? Human Rights Watch is a nonprofit, nongovernmental organization with a global staff of professionals who investigate and promote human rights issues. With multiple data centers spanning the globe, Human Rights Watch needed a solution that could help ensure high availability for Exchange 2010. With the BIG-IP system, Human Rights Watch saw immediate improvements in messaging and high availability Do you have any case studies in my industry in EMEA. At present Dell do not have any case studies in this industry, however, f5 has many success win cases delivering and accelerating mission critical applications e.g. University of Groningen – virtualizationUniversity of Groningen Human Rights Watch - performanceHuman Rights Watch AutoScout24 - availabilityAutoScout24 Commerzbank - availabilityCommerzbank F5 has a lot of customer successes in EMEA

18. Dell - Internal Use - Confidential Example: A Conversation Between Dell and Customer Conversation (4) My technical team needs to evaluate this solution. Would you like to review a reference architecture where f5 solutions helped to optimize server deployment ? Can you send me the architectures for web servers and mail. My servers all run on VMs. Is f5 compatible with these ? F5 accelerates applications such as web servers, email, and application in a VM. We will be sending you reference architectures for: Web Server Load Balancing VM Ware Load Balancing Microsoft Solutions Load Balancing Will f5 work with Dell Force10 switches ? Yes – absolutely. We will be sending you a reference architecture where Dell Force10 and F5 works together. What are some of the f5 products ? Which one should I use ? Low end model – LTM 2000S can optimize 6-10 servers Mid range model – LTM 4000S can optimize many more servers Dell / f5 can check out your requirements and size the right f5 solution. Great, I have to leave now. Can we have a Dell Sales and f5 representative contact you to explore how f5 server optimization can help ? What are the free dates and times next week which we can arrange to visit you ? Next Friday I can arrange for me and my technical staff to understand it better. Thank-you and have a good day.

19. Dell - Internal Use - Confidential Dell Power Edge Server Load Balancing – for Online / Web Monsters / E-Commerce Reference Architecture Dell Server Load Balancing When F5 LTM is used in the solution: 1.A client sends an access request to F5 LTM; 2.F5 LTM connects the client to the most suitable server (Server C in this example) according to pre-set policies (fastest response, least loading); 3.When the server completes its processing, the requested information is returned to the client via F5; 4.The F5 LTM will perform the above load balancing on requests made by all clients.

20. Dell - Internal Use - Confidential Dell Data Center Load Balancing Reference Architecture Client connects to nearest data center Request to connect to the most appropriate data center Client is reconnected Data Center Load Balancing Let’s use the example of a VDI solution of multiple data centers to briefly explain the function of GTM. Global Traffic Manager(GTM): GTM is responsible to connect the VDI client to the most appropriate data center. If this data center is not available or not performing well, the GTM will connect the client to other data centers (applicable for multiple data center environment). The diagram describes in 3 stages how GTM processes client connection at different locations. Benefits: React quickly to data center crashes by using global traffic management: technology to redirect application traffic to the failover site.

21. Dell - Internal Use - Confidential Dell & VM-Ware & F5 Virtualization Solution Reference Architecture VMware Virtualization Solution Global Traffic Manager(GTM): GTM connects the client to the most appropriate data center. It automatically selects most appropriate data center Local Traffic Manager(LTM): LTM balances the loading on the virtual server farm. Access Policy Manager(APM): APM setts unified enterprise access control policy, and defining access rights. WAN Optimization Manager(WOM): WOM accelerates data transfer between data centers. It reduces usage of the limited bandwidth to improve efficiency. GTM, LTM and WOM co-established a secure, fast and efficient channel between the different data centers; and in collaboration with SRM, vMotion and Storage vMotion of VMware, accomplished data migration between sites and ensured normal operation of the application.

22. Dell - Internal Use - Confidential Dell VDI & F5 Solution Reference Architecture VDI Solution Edge Gateway(Edge): Edge is responsible for establishing SSL VPN for access by remote clients or branch offices. Local Traffic Manager(LTM): LTM is responsible for balancing the load of the client with the VDI Connection Server farm.

23. Dell - Internal Use - Confidential Microsoft Solution Reference Architecture Microsoft Exchange Application Microsoft recommends F5 as the application delivery solution for Exchange deployment. (Please see Page 57-60 of Microsoft Exchange 2010 Whitepaper). Global Traffic Manager(GTM): GTM connects the email client to the most appropriate data center. Diagram shows a Primary Data Center. If this data center is not available or not performing well, GTM will connect the client to other data centers. Edge Gateway(Edge): Edge is responsible for establishing SSL VPN for access by remote clients or branch offices. Local Traffic Manager(LTM): LTM is responsible for balancing the load of the client with the mail server farm. Access Policy Manager(APM): APM is responsible for setting unified enterprise access control policy, and defining access rights. Access Security Manager(ASM): ASM is the application firewall. Web Accelerator(WA): WA accelerates Web access to improve performance. WAN Optimization Manager(WOM): WOM accelerates data transfer between the main data center and other data centers. It improves overall efficiency by reducing the usage of the limited bandwidth.

24. Dell - Internal Use - Confidential Dell Force10 and F5 Networks Reference Architecture

25. Dell - Internal Use - Confidential Common f5 Products & Specs

26. Dell - Internal Use - Confidential FAQ For ISRs / TSRs : Why Choose f5 Software Load Balancer instead of Microsoft NLB ? Microsoft NLBF5 LTM Software Load Balancer Strengths Free – shipped together with Windows ServerBandwidth: from 200Mbps to 3Gbps – able to scale and grow as your business grows L7 application load balancer – each application service’s health can be monitored. If one application fails, the others can continue Intelligent load balancing – round robin, ratio, least connections, fastest, observed Future Upgrade Path: Global Traffic Management, Firewall, Security Many mission critical success wins on LTM VE Weaknesses Bandwidth: Max of 500Mbps ** cannot scale Is Network L4 load balancer. No L7 application load balancer. When L4 is down, entire server is down and all applications down Lack flexibility e.g. *ONLY* has fixed ratio based load balancing. If server is busy, load balancer continue to send requests to it. When any server goes down in an NLB cluster, all active connections to all servers are forced to break and reconnect in order to recalculate the new ratio and re-form the cluster. No upgrade or growth path for your business Low cost investment needed. ** http://social.technet.microsoft.com/Forums/en-US/Forefrontedgegeneral/thread/bd9128af-b9de-4a3d-9f1d-964ef5148246

27. ISR / TSR Call Scripts Optimize Data Center Architectures using f5 Global Load Balancers

28. Dell - Internal Use - Confidential Dell Data Center Load Balancing: Symptoms SymptomsQuestionsCase Study Data Center Down / Outage / AvailabilityDo you experience data center down, data center outage and data center availability problems ? Would you like to know more about optimizing data center to improve data center availability through load balancing ? Server Performance Issue / Server Processing Requests Slowly Do you experience times when the server performance is slow ? Would you like to know more about optimizing servers to improve server performance through load balancing ? Server Response Time IssueDo end-users expect faster performance from the server ? Would you like to know more about optimizing servers to improve server performance through load balancing ?

29. Dell - Internal Use - Confidential Dell Server Load Balancing: Drivers DriversQuestionsCase Study More and more users accessing the data center Are more and more users accessing the applications in your data center ? Would you like to know more about optimizing data center access through load balancing ? More and more mobile users. More and more mobile devices accessing the data center Are there more and more mobile users in your company ? Are there more and more mobile devices accessing the applications in your data center ? Are more and more applications for mobiles devices being rolled out ? Would you like to know more about optimizing data center access through load balancing ? More and more mobile devices accessing the data center from different geographies / locations ? Are there more and more mobile users in your company ? Are there more and more mobile devices accessing the applications in your data center from different geographies / locations ? Are more and more applications for mobiles devices being rolled out ? Would you like to know more about optimizing data center access through load balancing ? Business growth / New business acquisition Has business growth resulted in increased number of data center and increased network utilization and network costs ? Would you like to know more about optimizing data center access through load balancing ?

30. Dell - Internal Use - Confidential Dell Server Load Balancing: IT Planning IT PlanningQuestionsCase Study Data Center Relocation / Disaster Recovery / Transformation project Are you planning to build more data centers ? Are you planning for any data center relocation projects ? Are you planning any data center transformation projects ? Would you like to know more about optimizing data center access through load balancing ? Data center consolidation & optimization project Are you planning to consolidate existing data centers ? Are you planning to optimize data center utilization ? Would you like to know more about optimizing data center access through load balancing ?

31. Dell - Internal Use - Confidential Qualifying Criteria – Is this an f5 customer ? Is This an f5 Customer ? SymptomsDriversIT Plans & Activities Does this customer have the symptoms mentioned above ? Are there business drivers and pain points that explain the symptoms above ? Does the customer have any IT plans and activities to address the drivers, pain points and symptom problems ?  Yes  No  Yes  No  Yes  No

32. Dell - Internal Use - Confidential Selling f5 Data Center Load Balancing When you purchase DELL servers for several DATA CENTERs, you can balance the load going to each DATA CENTER by using F5’s GTM to optimizing performance and availability of each data center. Benefits of f5 Global Traffic Manager (GTM): Availability: Channel traffic to data center that have free resources to service requests. Disaster recovery: React quickly to data center crashes by using GTM technology to redirect application traffic to the failover site. Movement of live virtual machines: Enable automated long distance migration of VMs and data between data centers Use f5’s geolocation functionality to identify user location and route users to most appropriate data center.

33. Dell - Internal Use - Confidential Would You Like …? QuestionAction Would you like to know more about a local in-region case study where f5 solutions performed data center load balancing ? Refer to one of the below: ‘Dynamic Data Center Video’ Make My Trip Case Study Would you like to know more about a local in-country success win where f5 solutions performed data center load balancing ? Refer to Solutions Success Story Would you like to review a reference architecture where f5 solutions helped to optimize data center deployment ? Refer to Reference Architecture slides Would you like a video case study to understand how f5 optimizes your servers & data center ? Refer to video case study page

34. Dell - Internal Use - Confidential Case Study Summary AutoScout24 Scout24 is a leading business group, offering online marketplaces throughout Europe in areas such as mobility, housing, employment, relationships, and finance. One of its most successful online market-places is AutoScout24. Drivers: The site’s overwhelming success began to severely test the company’s IT systems. Performance problems during peak periods grew, manifested through longer page load times. Like any e-commerce business, AutoScout24’s IT department was very conscious of the fact that sluggish response times frustrate customers and make it more likely that they spend less time on the website, or even avoid it completely. Solution:Efficient traffic management is handled by a combination of BIG-IP Local Traffic Manager and BIG-IP Global Traffic Manager on 6800 series hardware devices. The BIG-IP solutions redistribute end-user requests based on business policy, datacentre, and network conditions, as well as application performance. AutoScout24 has two data centres at different locations. Traffic is routed to the location best capable of handling it at a given point in time. Benefits: Reduced page load times by 20% - 30-40 percent increase in users, increases sales revenues * double click on PDF case study and send it to Dell customer

35. Dell - Internal Use - Confidential Video Case Study: Blue Cross Blue Shield Blue Cross Blue Shield of USA is the largest health benefits and insurance provider, serving more than 880,000 members in 32 counties in greater Kansas City. 1.Client sends a web request 2.F5 LTM connects the client to the most suitable server e.g. Server C 3.When the server completes its processing, the requested information is returned to the client via F5. http://www.youtube.com/watch?v=33tRWYdi7gg 1.Client sends a web request to the servers in the data center 2.If this data center is not available or not performing well, the F5 GTM will connect the client to other data centers 3.Benefits: React quickly to data center crashes by using Global Traffic Management: technology to redirect application traffic to the failover site. ABC

36. Dell - Internal Use - Confidential Progressing The Sale QuestionAction Would you like to know have a Dell Sales and f5 representative contact you to explore how f5 data center load balancing can help ? What are the free dates and times next week which we can arrange to visit you ? Take down the details and set up an appointment with Dell AE / Dell SC F5 Sales F5 Distributor Sales / Presales Contact F5 Distributor Immediately

37. Dell - Internal Use - Confidential Dell Data Center Load Balancing Reference Architecture Client connects to nearest data center Request to connect to the most appropriate data center Client is reconnected Data Center Load Balancing Let’s use the example of a VDI solution of multiple data centers to briefly explain the function of GTM. Global Traffic Manager(GTM): GTM is responsible to connect the VDI client to the most appropriate data center. If this data center is not available or not performing well, the GTM will connect the client to other data centers (applicable for multiple data center environment). The diagram describes in 3 stages how GTM processes client connection at different locations. Benefits: React quickly to data center crashes by using global traffic management: technology to redirect application traffic to the failover site.