1. Created by BM|DESIGN|ER number four (dx) ce manufacturer content publisher advertiser consumers

2. Created by BM|DESIGN|ER PARTNERS Chipmakers Ad Platforms VALUE PROPOSITION no software cost to ce manufacturer ongoing revenue stream from revenue and ap store free outsourced device interface development (?) Control over ap store content additional distribution and ad revenue Attractive inventory in guide experience Web video and apps on TV CUSTOMERS ce manufacturers content publishers advertisers (navigational guide) consumers KEY ACTIVITIES develop and support platform aggregate content develop and maintain ce ports sell advertising provide navigational interface operate content store develop and support content sdk RELATIONSHIPS Direct B-to-B Automated services KEY RESOURCES platform support business development & sales teams integration expertise ad network operations ap store operations DISTRIBUTION & ACQUISITION CHANNELS CE sales force content publisher sales force advertiser sales force or third-party network Retail point of purchase Onscreen App Store COST STRUCTURE platform development and maintenance development and maintenance of ports sales to advertisers or ad networks SDK support operate ap store ad network integration Evangelism and subsidies to obtain appealing content REVENUE STREAMS / PRICING advertising on navigational interface revenue from ap store

3. Created by BM|DESIGN|ER PARTNERS Chipmakers VALUE PROPOSITION no software cost to ce manufacturer ongoing revenue stream from revenue and ap store free outsourced device interface development (?) Control over ap store content CUSTOMERS ce manufacturers KEY ACTIVITIES develop and support platform aggregate content develop and maintain ce ports sell advertising provide navigational interface operate content store RELATIONSHIPS Direct B-to-B KEY RESOURCES platform support business development & sales teams integration expertise ad network operations ap store operations DISTRIBUTION & ACQUISITION CHANNELS CE sales force COST STRUCTURE platform development and maintenance development and maintenance of ports sales to advertisers or ad networks operate ap store Evangelism and subsidies to obtain appealing content REVENUE STREAMS / PRICING advertising on navigational interface

4. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION additional distribution and ad revenue CUSTOMERS content publishers KEY ACTIVITIES develop and support platform operate content store develop and support content sdk RELATIONSHIPS Direct B-to-B KEY RESOURCES platform support business development & sales teams DISTRIBUTION & ACQUISITION CHANNELS content publisher sales force COST STRUCTURE platform development and maintenance SDK support operate ap store Evangelism and subsidies to obtain appealing content REVENUE STREAMS / PRICING revenue from ap store

5. Created by BM|DESIGN|ER PARTNERS Ad Platforms VALUE PROPOSITION Attractive inventory in guide experience CUSTOMERS advertisers (navigational guide) KEY ACTIVITIES develop and support platform RELATIONSHIPS Direct B-to-B KEY RESOURCES platform support business development & sales teams ap store operations DISTRIBUTION & ACQUISITION CHANNELS advertiser sales force or third-party network COST STRUCTURE platform development and maintenance ad network integration Evangelism and subsidies to obtain appealing content REVENUE STREAMS / PRICING

6. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Web video and apps on TV CUSTOMERS consumers KEY ACTIVITIESRELATIONSHIPS Automated services KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS Retail point of purchase Onscreen App Store COST STRUCTURE platform development and maintenance Evangelism and subsidies to obtain appealing content REVENUE STREAMS / PRICING revenue from ap store